Musk's acquisition of Twitter is in a serious crisis?Do Musk really want to buy?

In the world's Internet market, Musk acquisition Twitter is undoubtedly the most watched news in the market, but Musk's acquisition seems to be constantly twists and turns. It was trapped in a serious crisis. Many people were asking what medicine did Musk sell in this gourd? Is his acquisition really or false?

1. Musk's acquisition of Twitter is in a serious crisis?

According to a report from the Finance News Agency on July 8, people familiar with the matter said that Musk's team concluded that the data on the false account of the Twitter platform cannot be verified. It is reported that Musk has stopped some financing negotiations on acquiring Twitter transactions. Earlier on Thursday, Twitter held a media conference. The company reiterated that its platform's false account was far less than 5%, and said that the company would delete more than 1 million false accounts every day.

According to media reporters, Tesla CEO Elon Musk's plans to acquire the social media platform Twitter have fallen into "serious danger". Affected by this news, Twitter's stock price fell more than 7%after the market.

People familiar with the matter said that Musk's team concluded that data on the false accounts of the Twitter platform cannot be verified. It is reported that Musk has stopped some financing negotiations on acquiring Twitter transactions.

Since Musk's first proposal to purchase Twitter for $ 44 billion in cash in April, the transaction has experienced several reversal. After the Twitter board agreed to the acquisition, Musk changed his mouth to say that he would withdraw from the transaction because he believed that the "false account ratio" of Twitter was higher than the company's claim Its false accounts are less than 5%.

According to the acquisition agreement reached with Twitter, if Musk could not acquire Twitter for some reason, he needed to pay up to $ 1 billion in "breakup fees". Moreover, Musk couldn't simply pay for it. As soon as it was left, Twitter asked the world's richest man to continue the acquisition based on the reasons of Musk's statement with the reasons for withdrawal from the company's core business.

2. Is Musk really acquired?

The world's richest man Musk's acquisition of Twitter has actually continued for a long time, but we have always felt that this acquisition is not very smooth. On the one hand, Twitter's business management is resisting, and on the other hand, Musk seems to be repeated impermanence. Many people are surprised by what is the logic of Musk's doing this? Has Musk really wanted to acquire Twitter?

First of all, what we have seen is that Musk has a good use of Twitter on the surface, and you have to breathe your good buddies. In fact From a business perspective, find a sound channel that belongs to it, so in such a big background, Musk's harvest Twitter actually conforms to her own interests, so from the perspective of interests, Musk’s This kind of acquisition makes sense, but for the acquisition, Musk has some very smart acquisition teams. It is helping him to make suggestions. The current Twitter board of directors uses a relatively tough strategy, and Musk's operations are operating. The team continues to influence the market through the way of public opinion and the valuation of Twitter, thereby helping Musk to strive for more advantages.

Secondly, Musk keeps release the smoke bomb or negative news. In fact, the core reason is that the purchase price given by Twitter itself is relatively high. In order to persuade investors to sell it to themselves, Musk often uses Twitter to themselves. High -priced strategy, but once Twitter has a certain market acquisition foundation on the market. What Musk often thinks is how to reduce his acquisition cost and further increase his acquisition profits by reducing costs. Therefore Looking for excuses, but to reduce market expectations through a series of strategic arrangements, thereby reducing the cost of their acquisitions. This may be what Musk wants to do most.

Third, for the current Musk, he is a very rational investor, and he invests more from the perspective of his own business development, so we have full reasons to believe that Musk's this is this this There is actually our own ideas, so we can fully analyze and judge the current acquisition logic of Musk. If we do not understand Musk's acquisition logic too, we may wait for it. You can see what medicine did Musk sell in the gourd? Musk can be said to be a very good business school case for the acquisition of Twitter. For those who study the business development model, studying Musk's acquisition case is undoubtedly a very good choice.

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