The e -commerce market has come out of a pioneer again

Wen | Chinese Business Tao Wang Yu

Those who get users will get the world.

Nowadays, online shopping has become an indispensable part of many people's lives. As a track that gather massive users, new brands will enter the e -commerce market at any time.

On May 31, at the Second Ecological Conference of Douyin E -commerce, Wei Wenwen, president of Douyin E -commerce, said that the GMV of Douyin e -commerce in the same year was 3.2 times the same period, selling more than 10 billion items.

According to statistics, in the past year, 1.8 million merchants have entered the vibrato and opened up their own Xinzhou market; 3.86 million motion -selling e -commerce experts have achieved their hot career in Douyin. As of now, Douyin E -commerce has become the largest online business position in 220 TOP brands in the entire network.

This year, Douyin e -commerce "FACT" upgraded to "FACT+" global business methodology, that is, new fields and marketing fields were added to the content field composed of merchant self -a broadcasting, expert matrix, marketing activities, and large V. One upgrade point helps merchants to find opportunities in Douyin to achieve deep grass and efficient conversion.

With the upgrading of "FACT+Global Management Methodology", the biggest change is the central field built by search+mall. In the central field, merchants need to do search and malls, optimize search keywords, strengthen store decoration, membership activities, etc., comprehensively open up the communication channels of "goods find people" and "people find goods", efficiently attract and transform more consumption interest.

After entering the "global", the central field can make the content more penetrating and strengthen the conversion power, and "mall+search" has become an important entrance outside the content, which not only closes the distance between merchants and consumers, but also Consumers can also find merchants through links outside of interest.

With the smooth opening of the consumer link of "exposure-grass-growing product-transformation product", the brand can not only increase the repurchase rate, but also build the brand's mental construction more stable.

Take L'Oreal, Paris as an example. On Douyin's super brand day, it has created a considerable increase for the brand with the integrated link and mall of the mall+search. L'Oreal Douyin Mall GMV increased by 529%month -on -month, and mall users increased by 533%month -on -month.

And good product content can be closely connected with information flow, malls, and search with consumers of merchants. It is undoubtedly the most fair and most inclusive to do not fight for financial power. As long as the content is done well, it is undoubtedly the most fair and inclusive.

"Where is the interest, where the field extends," Wei Wenwen concluded.

Data show that in April of this year alone, there were 6.4 billion searches with e -commerce intentions in Douyin. Douyin Mall's transaction scale in April this year also increased by 6.6 times year -on -year, and the store's PV increased by 279%this year. Under the new strategy, Douyin e -commerce is drawing a complete "global interest e -commerce" layout.

Under the new trend, Douyin e -commerce is developing a new path for the industry. Now that interest e -commerce has developed in the second year, and in the future, there will be infinite possibly waiting for Douyin to dig.

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