New breakthroughs in agricultural issuance of agricultural issuance of agricultural issuance of agricultural distribution

Since the beginning of this year, the Tai'an Branch has taken the opportunity to implement the central inspection and renovation, adheres to the goal orientation, promotes the work style of "high standards, fast -paced, and first -class", actively conducts business cooperation with the same industry institutions in its jurisdiction, deepen the between the local industry institutions with the local industry institutions The "viscosity" has made new breakthroughs in serving the rural revitalization work with the same industry customers. As of the end of June, a total of 140 million yuan of agricultural bonds had been sold, and the provincial bank issued tasks were completed in advance.

Plan in advance and deploy in advance. In response to the fierce competition of local deposit resources, the bank subscribed for the marketing customers to subscribe for agricultural bonds as an important channel to broaden the source of the total agricultural funds of the entire bank, follow the principle of "early planning, early raising, and benefiting early". , The pioneer of the bravery of the agricultural debt marketing. Since the launch of the "Hundred Days of Tour" in the "Hundred Days of Tour" in the industry, the city and counties have set up a "hundred -day bank" marketing special class, and have held documents and information about the marketing of agricultural issuance on the marketing of agricultural hair issuance, and the branches have been held. Details such as the marketing process of agricultural bond issuance, subscription precautions, and other details, carefully arrange marketing tasks, and formulate marketing publicity service plans.

Fully find out, precise marketing. In order to fully understand the resources in the industry in the jurisdiction, the city and county bank "first leader" personally coaches, relying on regional resources, deepen the same industry customers with agricultural debt investment potential, and take the lead in promoting the policy advantage of national credit to rely on national credit. Keep investigations and visits with target customers with buying potential, find out the basic situation of customers and investment plans, and actively carry out the promotion of agricultural issuance bonds from target customers from the aspects of security, liquidity, and benefits. Essence During the period, a total of 16 customers visited the industry, with more than 20 on -site marketing. The Municipal Branch Planning and Finance Department establishes the sales group of agricultural bond issuance, inviting underwriters to publish dynamic information on debt issuance in a timely manner, and facilitate the sub -branch to "one -click forwarding" debt information to set up bridges and bonds for underwriters and interbank customers. Lay the foundation for improving the success of marketing.

Service drive, mutual benefit and win -win. The bank firmly establishes the marketing concept of "customer -centric", and organizes and guides the sub -sub -branch to provide a full -process high -quality service to the agricultural debt purchase customers in terms of screening products, purchasing channels, and settlement methods. Promote the maximum returns by subsidizing customers by subscribing for agricultural bonds. On the basis of successfully marketing the local agricultural commercial bank's purchase of agricultural issuance last year, the Fat City Sub -branch continued to anchor the bank as a key cooperative customer to rely on high -quality customer services, and continued to strengthen cooperation at the beginning of the year, and the purchase of agricultural debt reached a consensus. Commercial Bank has purchased a total of 90 million yuan in agricultural bonds this year. Dongping County Sub -branch has repeatedly visited customers in the industry to repeatedly publicize the advantages of agricultural debt issuance in the allocation of financial assets with the spirit of "nailing". Sincerely finally moved customers, reached a consensus consensus, and successfully marketing to purchase 50 million yuan of agricultural issuance.

In the next step, Tai'an Branch will take the opportunity of agricultural debt marketing as an opportunity to actively explore the comprehensive and diversified cooperation methods of interbank financial institutions in the jurisdiction, find the entry point of both parties, and strive to achieve the advantages of policy banks and local agricultural commercial banks. Lead the "agriculture and rural" field of social funds to return to the "agriculture and rural" field, and consolidate financial forces to serve local economic development and rural revitalization. (Zhang Guiping Zhang Fan)

[Edit: Zou Houhu]

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