How is good melon seeds released?

● Hu Yang.com reporter Guo Xuewei Tang Yuanyuan Bing Corps Daily all -media reporter Wei Changfeng Wei Wei

Melon seeds, people often eat, are the "weapons" of spending time. Speaking of Beitun Haichuan Happy Food Co., Ltd., some people may not know, but mentioning the "silly boss" melon seeds is a household name.

"The skin is large, without adding dirty hands, it can't stop when you get a lot." This is the impression of many "melon seeds" about the "silly boss" brand.

In November 2015, the "Silly Boss" melon seeds were designated as a special product for athletes for the 13th National Winter Games; in 2017, they were selected as "well -known brand in China"; Sales reached more than 40 million yuan. At present, through continuous development, the market share of "silly boss" melon seeds in Xinjiang has reached 70%.

How did the "Silly Boss" melon seeds from a new city in the northwest of the motherland and a new city of reclamation from Xinjiang and nationwide? With doubts, a reporter from the Corps Daily went into Beitun City, the 10th Division of the "Stupid Boss", to find the answer.

Every day, Liu Qiang, deputy general manager of Beitun Haichuan Happy Food Co., Ltd., will come to the company early. The first thing is to check the goods in the warehouse. Although the company has a complete product quality testing process, Liu Qiang still dare not slack off. Each batch of products to be out of the warehouse must have seen, touched, and tasted it by themselves.

"Melon seeds look common, but if you want to plant it, save, and stir well, so that consumers can buy with confidence and eat comfortably. There are a lot of knowledge in it." Liu Qiang believes that the "silly boss" can Created into Xinjiang's premier doping brand, successfully based on the market and getting out of Xinjiang, is that it always strictly controls the quality of quality and produces the products that consumers believe in.

"Good raw materials are the starting point of good products." Liu Qiang told reporters that in order to ensure the quality of raw materials, the company organized personnel to go to the field every September, and the 13 indicators of the seeds of seeds were detected at the scene. At most, only 1 mildew can appear, and the price acquisition is "high -quality and high -quality" to encourage planters to plant good melon seeds.

Good raw materials with good craftsmanship can have good products and taste. Entering the production workshop of the Haichuan Haichuan Happy Food Co., Ltd., the reporter saw that the workers were busy working on the assembly line, and the brand logo of the "silly boss" was everywhere. The full sunflower seeds and pumpkin seeds were scrambled out of the sorting machine, and they fell in the packaging bag, making a crisp sound, exuding a faint fragrance.

"Don't underestimate these operating machines, there is also a lot of knowledge." Liu Qiang told reporters that all the raw materials of melon seeds need to go through 7 strict screening processes to enter the processing link to ensure the selection of the best quality raw materials.

The quality is guaranteed. What does the product get out of the "house" to enter the market? Beitun Haichuan Happy Food Co., Ltd. answered "innovation".

"In order to meet the needs of consumers, we have been focusing on the development of new products. In recent years, we have successively launched more than a dozen new flavors of melon seeds and peeling melon seeds." Liu Qiang said that during the processing of melon seeds, the "silly boss" melon seeds Combining the unique formula introduced with modern new craftsmanship to ensure product quality. In the future, the company will continue to improve and optimize the production process, keep up with the market, seize opportunities, and continuously increase the research and development of new products, and effectively meet the diversified needs of consumers.

The Ten Division Beitun City is located in the sunflower planting gold latitude. Relying on the unique natural conditions, the Shitun City of Ten Division has become an important high -quality melon planting and processing base in Xinjiang and even the country. In 2021, the agricultural planting area of ​​the Ten Division Beitun City was about 1 million acres, of which the planting area of ​​melon seed crops accounted for one -third, and the annual sales output value reached 490 million yuan.

In 2021, all kinds of melon seeds in Beitun City, Ten Division, were not only sold to all over the northeast provinces and Shandong, but also exported to more than 30 countries. The construction of the road, radiating the country with the whole country, and the world connecting the world.

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