The three major sisters of ZARA will close the online store and stop on sale on July 31 to completely withdraw from the Chinese market

How long have you not strolled around the fast fashion brand? Recently, the three major ZARA sisters Bershka, Pull & Bear, and Stradivarius all issued closure store announcements in its Tmall flagship store: From July 31, 2022, brand online stores will stop selling goods. This means that these three brands will officially withdraw from the Chinese market.

At the beginning of 2021, the Zara parent company Inditex Group announced that it would fully close its three brands: Bershka, Pull & Bear, and Stradivarius in all offline physical stores in China, only online channels.

After a lapse of half a year, this time it was really "goodbye". On July 13th, Yangzi Evening News/Zi Niu Journalist logged in to the three brands of Tmall flagship store found that the announcement of the closed store announcement and the points clearing of the points were hung on the homepage of the store. Essence All three stores stated that starting from July 31, 2022, brand online stores will stop selling goods.

A few years ago, the fast -fashion brand ushered in a highlight, and these three "sisters" also organized a group with ZARA to occupy a lot of golden shops in many large shopping malls and shopping malls in Nanjing. Nanjing people who have been to Hongyue City should have an impression. On the first floor of the mall, they can visit these four fast fashion brands at one time.

At present, its offline channels include Zara, Massimo Dutti, Oysho and Zara Home. Many of these four shopping malls and commercial complexes in Nanjing have counters.

On June 8 this year, the Zara parent company's fast fashion giant INDITEX announced the first quarter of the fiscal year in fiscal year. In the first quarter, the revenue was about 6.7 billion euros, and the net profit reached 760 million euros, a year -on -year increase of 80%. Data show that since this year, ZARA has been selling for more than 10%from the same period last year. Although performance growth is happy, fast fashion brands still face many challenges.

Not only Zara, H & M, Uniqlo and other fast fashion brands, they are also facing an awkward situation in the Chinese market. On March 31st this year, H & M's official Monki Tmall official flagship store closed stores and removed the goods from the whole store on April 1. On June 24, H & M closed the first mainland store in Shanghai Huaihai Middle Road for 15 years. Earlier, another fast fashion giant Uniqlo's parent company disclosed that the sales income of Uniqlo in the Chinese market declined and temporarily closed 133 stores in Greater China.

Have you bought the clothes of these three fast fashion brands (Bershka, Pull & Bear, Stradivarius)? This news aroused heated discussion among netizens. Some netizens believe that although the Zara sister brand has paid high attention, the market in China has shrunk in the Chinese market in recent years. There are too many choices. "

Some netizens said that "very lost" and seeking "flat" clothing brand of Zara Sisters brand. They said that their height and weight is difficult to buy the right code at other brands, "domestic brands rarely make such small" "I really have the most suitable small size", "My height and weight is really difficult to buy clothing".

Some netizens have expressed their reluctance to the fast -selling store that gradually disappear. "

Intern Zhang Zixin Yangzi Evening News/Zi Niu Journalist Xu Yan

Edit: Qin Xiaoyi

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