A list, witness a new height of the development of Shandong brand

This list allows us to see the "new height" of the Luzi brand.

Recently, the "China Brand Day" event in Shandong Province in 2022 was held in Liaocheng. At the meeting, the list of high -end brand cultivation companies in Shandong Province in 2022 was announced. A total of 480 companies (including 350 manufacturing and 130 service industry) were selected, covering 16 manufacturing industries and information services in high -end equipment and new energy materials, and information services. Wholesale and retail, including 4 service industry areas.

Compared with 390 in 2021 and 355 in 2020, the surge in the number of companies selected this year reflects Shandong's high emphasis on cultivating high -end brands, showing that Shandong has a strong brand square and called "Made in Shandong". Confidence and determination. The scene of the development of the Qilu land brand opened slowly.

If you look far away, you can look at the overall situation. In 2021, the "cultivating high -end brands" was mentioned in the long -term development plan of the country. The "Fourteenth Five -Year Plan" plan and the long -view target outline of 2035 should be proposed to carry out the establishment of Chinese brands, protect the development of old Chinese names, enhance the influence and competitiveness of independent brands, and take the lead in fostering a batch of batch in the fields of consumer products such as cosmetics, clothing, home textiles, and e -products. High-end brand. Cultivating high -end brands has ushered in a rare historical opportunity.

What is a high -end brand? "High" is reflected in high value content, high -tech content, and high quality. High -end brands have pricing power, standard rights and customization rights, and have high influence and leadership in the whole industry and the world. Calling a high -end brand means that we have a strong industry, and then drive the improvement of economic activity in a regional region. For Shandong, this is the key to promoting the transformation of manufacturing to high -end manufacturing and shaping a new advantage in development.

Brand construction has become an important engine of Shandong's economic development. A set of data is worthy of attention: At the end of 2021, in the "China's 500 Most Valuable Brand" released by the World Brand Lab, the brand value of the company's entry into the list reached 2035.153 billion yuan, an increase of 79.3%over 2017. Pass. This year, Shandong announced the first batch of 223 "Goods Shandong" brand, and took the lead in establishing a new model of regional brand development in the country. As of now, the "good product Shandong" enterprise leads 204 national standards and participates in the establishment of 1,578 national standards, leading the industry's development.

Behind the dazzling data, Shandong condenses Shandong's deep concern for the high quality province and brand strategy. In 2018, the Shandong Provincial Party Committee and the Provincial Government issued the "Implementation Plan on Carrying out Quality Improvement Actions", which provided an obey for creating a sample of a strong country in Shandong. On this basis, the quality improvement plan has been formulated and implemented for five consecutive years. Shandong took the lead in the country to formulate a series of local standards for the "Cultivation of High -end Brand Enterprises", "Cultivation of the Cultivation of High -end Brand Enterprises in the Service Industry" group standard, and 20 group standards for "Taishan Quality". Establish and implement the brand cultivation system, continue to improve and improve corporate brand cultivation capabilities.

From the major powers to the clothing and food, the Shandong brand is constantly making breakthroughs to high -end and winning international discourse. Well -known brand companies represented by Haier, Hisense, Weichai, Inspur, Chongqi, Tsingtao Brewery, etc., use the spirit of craftsmanship to deeply cultivate the quality, innovate climbing in high -precision fields, and have a strong core competitiveness to inject strong core competitiveness in the economic and social development of Shandong. power.

For more than 30 years of "going to sea", Hisense has become one of the most familiar Chinese brands for overseas consumers from silence. High quality is the maximum foundation of brand internationalization. In 2021, Hisense ranked among the top ten list of "Brandz China Globalization Brand 50", ranking first in the home appliance industry. With the quality of the quality of the quality, Hisense has the courage to be a brand and is confident to invest in the brand. Today, as one of the main enterprises of the advanced manufacturing cluster of smart home appliances, Hisense has driven upstream and downstream enterprises in more than 350 industrial chains in the province, and continuously aggregate the industrial chain supporting enterprises to gather in Shandong.

A new standards can be made in the international standards of home appliances that have been led by European and American companies. Haier relies on user -centric technological innovation and global standards. Haier has deployed the top ten R & D centers in the world's five continents. A number of international standard experts have long been active in various international and regional standards organizations, and effectively promoted a number of innovative technologies in Haier to international standards.

Today, more and more Shandong brands have gone abroad and worldwide. Weichai has created an independent high -end China power "heart" and released the world's first thermal efficiency of 51.09%of the body thermal efficiency, which has reached the international advanced level and led Shandong manufacturing towards high -end; Shangang Co., Ltd. continued to increase scientific and technological innovation. A group of quality competitiveness Fist products with strong and high brand added value have achieved counterattacks.

Leading high -quality development with brand building is a key move for Shandong's strong economic province. Strengthen the cultivation of high -end brand enterprises, and enhance the "world height" of the Shandong brand. To create a hard power with world vision, international standards, and innovation spirit, we have reason to believe that more and more Shandong high -end brands will run out of "acceleration" and become a new momentum to activate the high -quality development of Shandong.

Source: Volkswagen Daily

Edit: Weekend

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