Decoding Jilin grain brand and rural revitalization

On July 16, 2022, the Grain and Material Reserve of Jilin Province and the Xinhua News Agency Ethnic Brand Engineering Office will host the "Beautiful Rural Building Dream Jilin" rural revitalization and grain brand construction forum. Experts and industry coffees of brand think tanks, large state -owned enterprises, as well as the leaders of the leader of the leading grain enterprises in Jilin Province, and jointly build the government, media, enterprises, universities, social organizations and other cooperative platforms. Cases, a new topic of deep decoding grain brand construction, collision with new ideas and new paths to lead industrialization and industrial prosperity to help rural revitalization, plan new blueprints and new practices for the construction of grain brands to comprehensively empower rural revitalization under the new development pattern. Essence

The advantage of Jilin's grain lies not only "more", but also "excellent". In recent years, Jilin Province has focused on the goal of "branding, excellent quality, excellent quality, farmers' income, and efficiency of enterprises", and vigorously implement Jilin rice and fresh corn brands. , Marketing Power Expansion Market and Three Industry Integration Promoting Upgrade, focusing on driving the leapfrogging rise and influence of Jilin grain brands, and the brand leads the high -quality Jilin exploration of the grain industry.

At the forum, representatives from the rice experts from the Academy of Agricultural Sciences of Jilin Province, fresh corn experts, and representatives of rice and fresh corn processing enterprises in Jilin Province will introduce the talent quality and health value of Jilin Rice and Jilin Fresh Corn. There are also topics from topics from the Ministry of Agriculture and Rural Ministry, the China Food Industry Association, the Chinese Academy of Agricultural Sciences, the Jilin Provincial Food Industry Association, the well -known brand think tank, and the experts in the deep connotation of rural revitalization, the construction of grain brands, innovation ideas, and practical solutions Essence

From 2019 to 2021, Jilin Rice topped the list of "Public Brands in China" for three consecutive years, and was selected as the "Xinhua News Agency National Brand Project", achieving the first stage of the "good rice" to become "Mingmi". The second stage goal for selling "good price" to "Mingmi" is forging ahead.

Compared with the beginning of the Jilin Rice brand construction in 2013, the area of ​​rice planting in Jilin Province has increased by nearly 1 million acres, and the coverage rate of excellent varieties exceeds 80%. The annual output of rice has increased from 1.1 billion kg to more than 2 billion kg. In the past six years, the average purchase price of the rice market in Jilin Province has always been higher than the national minimum protection price of 0.1 yuan/catties.

In the context of comprehensively promoting rural revitalization, the Jilin Provincial Government has proposed to implement the "Jilin Rice Brand Promotion Project" to accelerate the six major promotion actions including the promotion of landing brands, good breeding selection, leading training, industrial integration, quality control, and channel development.

How to implement the brand jump in the next step? How can Jilin Rice and Jilin Fresh Corn Brands continue to advance in the future, so as to take the brand's new practice to lead the brand's prosperity and the prosperity of the industry to support rural revitalization? The cloud forum on July 16 will bring insights.

Author: Wang Xiaolin

Source: Xinhua News Agency

Edit: Chen Xi

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