Geely acquires Meizu real hammer?Geely took over, should Meizu's future be seen?

In recent months, Geely has been circulating rumors to acquire Meizu mobile phones on the Internet. Just recently, the rumors finally hammered. Geely officially started to acquire Meizu mobile phones and won nearly 80 % of Meizu's shares. Is there any hope for Meizu after taking over? What should we think of Geely take over Meizu? Where is Meizu's future?

1. Geely acquisition of Meizu mobile phone real hammer?

According to Financial Network, on June 13, the State Administration of Market Supervision and Administration released Hubei Xingji Times Technology Co., Ltd. (hereinafter referred to as the "Xingji Times") acquired Zhuhai Meizu Technology Co., Ltd. (hereinafter referred to as "Meizu Technology") equity case. The case was publicized. Public announcements showed that the Star Times planned to acquire 79.09%equity in Zhuhai Meizu.

According to the above publicity information, the Xingji era has signed an agreement with Meizu Technology and the founder of Meizu Technology Huang Xiuzhang. In the Xingji Times, it plans to acquire 79.09%of Meizu Technology and obtain separate control of the latter.

Before the transaction, Huang Xiuzhang, the founder of Meizu Technology, and Taobao (China) Software Co., Ltd. (hereinafter referred to as "Taobao China") held 49.08%and 27.23%of Meizu Technology, which jointly controlled Meizu Technology. After the transaction is completed, Huang Xiuzhang's holdings of Meizu Technology will be reduced to 9.79%. Taobao China will withdraw from Meizu Technology's holdings and control.

In September 2021, Geely officially announced the entry into the mobile phone field. The Xingji era was also established in that month. The latter positioned the high -end smartphone market and signed a strategic cooperation agreement with a total investment of more than 10 billion yuan with the Wuhan Economic and Technological Development Zone. The Tianyancha APP shows that the registered capital of the Xingji Times was 715 million yuan, and the company's major shareholders were Geely Group (Ningbo) Co., Ltd., with a shareholding of 32.3%. Li Shufu, chairman of Geely Holding Group, was the company's shareholders and chairman.

Data show that Meizu Technology was established in March 2003. It is a domestic consumer electronics company. During its heyday, Meizu mobile phones have a market share of 20%.

Second, should Meizu's future look at it?

After so long, Meizu finally seized Geely's thighs. It can be said that this matter is really not easy. However, from the current perspective, Meizu can help produce mobile phones. A gun became popular, how should we look at this acquisition?

First of all, for the current Geely Automobile, we need a market layout of a mobile phone industry. We have actually repeatedly said this problem before. This is because the current market is actually in a state of fierce competition. It will develop in a more intelligent direction, and in the process of intelligent development, the importance of mobile phone terminals is self -evident. After all, mobile phones can be said to be human digital organ. In your hands, you can really develop the car. This is the most needed thing for the current Geely. Therefore, for Geely, the intelligent control system is the most concerned point of Geely. For Geely Automobile, if you can adapt to adaptation If you are a perfect optimized mobile phone to support the development of Geely, you will undoubtedly bind consumers firmly on themselves.

其次，对于当前的魅族来说，可能吉利真的是难得的选择了，毕竟魅族当前已经处于近乎要被市场淘汰的状态，魅族的新机已经很长时间没有办法在市场上掀起波澜，由于新The product is not dazzling, and Meizu has not enough resources to continuously improve its research and development capabilities. In fact, Meizu's current crisis is already very severe. Under the blessing of Geely Automobile, at least Geely Automobile has relatively rich capital resource support, and has better experience in human -computer interaction, which can effectively help Meizu in producing mobile phones, especially to adapt to new energy sources, especially to adapt to new energy sources. There is a better development in the car, so in this case, Meizu can be said to be the need for each of them with Geely Automobile.

Third, from the perspective of long -term market development, the current Meizu still does not get rid of its own crisis. Although Geely Automobile is supported, whether it can really integrate Geely Automobile Zhizhong, in fact, the entire management system of Meizu has come to the entire management system of Meizu. It is said that it will be a huge challenge. The previous Meizu was often like a crafts on Huang Zhang's hands. Now that Huang Zhang has become a small shareholder, at most, the CEO of Meizu. Under such circumstances, many Meizu's own management may hear Geely Automobile. It is unknown, so Meizu and Geely have just taken the first step. How should I go in the future? In fact, Meizu has a lot of problems.

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