The popular "pot" economy, destroyed catering innovation

Author 丨 post -90s Wu Yao

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Once upon a time, hot pot swept the streets and alleys. "Go, eat hot pot!" For consumers, this method of dining with strong taste and dining people seems to have become an excellent choice for meals. For people who do catering, the standardization of hot pot is high, can be reproduced, and does not rely on chefs. Therefore, it can achieve quickly opening a store in a short time, which naturally becomes the fragrant fragrance of entrepreneurship. According to the "2020 China Hot Pot Enterprise Development Report" released by the China Culinary Association, the sales revenue of the hotpot industry in 2020 accounted for 29.6%of the overall catering income. In addition to the hot pot restaurant The development of the main ingredients, as well as the development of the main enterprises including hot pot base and seasonings.

But the fire seemed to be more than just a "hot pot." Similarly, there are dried pots, pots, ground pots, sauce pots, etc.

Most of the catering named "pot" has the same form of presentation. The environment is pursuing rustic gas, and the customer seated with a large pot. After ordering, the waiter will pour fresh or simple pickled ingredients into the utensils. Onion ginger and garlic, simply fry, or cook for a while. Among them, the small difference is that some are completed in the back kitchen, and some are completed by the waiter at the table, and the simple design oral broadcast shows the process of ingredients from life to cooked. Essence

Get away from the chef

Such a shop does not need a chef. Some people want to say that there is no need for cooking for sauce and pot at the bottom of the pot? Does the ingredients do not need chefs?

It may not really need.

And not in advance the various cooking robots who replaced the chefs in advance, how will it move in the context of modern technology development, let alone whether there will be more functional machines in the next few years. Take the current central kitchen, the ingredients are cut, sauce, and even the dishes are processed. Which one cannot be completed? For this kind of "pot" that does not pursue fire, no "one material and blindness", and not pursuing the so -called suitable cooking techniques, as long as the problem of distribution is solved, Amitabha Various prefabricated dishes are available.

The dry pot is fragrant and delicious, the atmosphere of the pot is good, the ground pot is not made at will, and the shabu pot looks hygienic and safe. Besides, there are often beautiful little brothers and sisters in these stores to make on the spot. I just like it. ?

sure. It is just that when the "pot" -style catering uniforms the world, suddenly one day you want to eat a stir -fried pepper fried meat, it is likely that you will only receive a smile from the waiter. "I don't like handsome guys and beautiful women, just a bit regrettable.

Don't think about the new dish, let's study the sauce

As for the taste? It is conceivable. Regardless of the vegetarian ingredients, the same sauce is stirred together. Except for the taste differences brought by the ingredients itself, almost all of them are intertwined with spicy and salty sweets. Occasionally, I still feel fresh, but in addition to the customs and habits of a few special areas, will anyone really treat this "chrysanthemum set meal" as a daily diet?

It does not matter. You don't like it, people who have never eaten have to try, and there is business if there is a need. Moreover, catering brands have to follow the path of chain development and have been exploring standardization. There is such a business that is in front of them. Why not do it? With this "pot", the oil and salt sauce vinegar did not give him a pot. Entrepreneurs are glorious and proud of "you eat in any of our shops". It's okay now, not only a brand, the recipes of the sauces used in each family are all the way, spicy, spicy, garlic, peppercorns ... each taste is marked with the model, and it has already been eaten. Know his taste.

As for the ingredients, what special ingredients do you want to find? It is not important for utensils and dishes. It is better to develop a kind of no -old sauce. There are countless sauces. Anyway, the taste dominates everything.

Cai Lan once said, "Hot pot is the most cultural cooking method. If you cut it, you will throw it in. What are the delicious?" "

Of course, the hot pot cannot disappear, but don't really be said by the old man accidentally.

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