Prefabricated dishes are here ② 丨 Power "Salt Gang", a shiny business card for Sichuan prefabricated dishes

I send my soul to myself every day: What to eat today?

I cook myself, I think my cooking skills are not fine, and they are too troublesome to prepare; order takeaway, suspect hygiene problems, and taste uncomfortable; give up to eat, they are hungry, people are iron rice and steel, and they are not hungry.

It's better to try a pre -made dishes! In 10 minutes, you can bring a steaming meal, heat it in the water or simply cook in the pot, a delicious meal is freshly baked. For the fast -paced life today, in addition to takeaway and convenient fast food, consumers have another choice, that is, prefabricated dishes.

Prefabricated dishes: fish fragrant shredded pork

Prefabricated vegetables: sauerkraut fish

The trillion -dollar market, Sichuan prefabricated dishes take advantage of the momentum

In recent years, the prefabricated vegetable market has accelerated and catalyzed by consumers' consumption changes. It is expected that in 2050, the prefabricated vegetable market is expected to become a trillion -dollar market.

In June 2022, the Sichuan Provincial Prefabricated Cuisine Industry Development and Promotion Conference hosted by the Sichuan Provincial Department of Economic and Information Technology was held in Chengdu.

Sichuan Province prefabricated vegetable industry development promotion meeting

According to data from the Sichuan Provincial Department of Economic and Information Technology, there are about 700 prefabricated vegetable manufacturers in Sichuan Province. In 2021, the output value was about 70 billion yuan, and it was expected to reach about 100 billion yuan in 2050.

According to the plan, in the future, Sichuan will further consolidate all parties and solidly promote the high -quality development of the prefabricated vegetable industry. The first is to strengthen the industrial cluster and speed up the creation of a batch of tens of billions of prefabricated vegetable industry clusters; the second is to cultivate high -quality enterprises and create a group of prefabricated leading companies with influence and competitiveness across the country; The core technical public relations catalog in key areas of vegetables is included in the support scope of technological innovation projects; fourth is to strengthen brand building, create a pre -made public brand, and cultivate a number of characteristic benchmark brands in key areas and segments; "Offline experience+platform sales+live -broadcast goods+short video" omni -channel circulation mode, etc.; Sixth is to ensure food safety, promote the formulation of local standards such as prefabricated dishes, production, packaging and other local standards, encourage the formulation of prefabricated dishes group standards, corporate standards, etc. Essence

Sichuan is the birthplace of Sichuan cuisine. It has raw materials, industrial advantages and technological advantages in the development of prefabricated dishes. Have sufficient livestock poultry meat, vegetables, special condiments. In the past 20 years, a group of Sichuan companies have carried out the development and market development and market development and market development of products such as food, industrial dishes. Digges outside the province have also settled in Sichuan to build factories to jointly set up prefabricated dishes and research and research channels for Sichuan universities and scientific research institutes. The development of prefabricated vegetables provides industrial foundation and strong support.

Entering Zigong, the strength of salt and gangs

From August 15th to 19th, a number of Sichuan provincial media soldiers were divided into two roads and went to Chengdu, Zigong, Meishan, Ziyang and other places to visit the prefabricated production enterprise in front of the line to understand the current status of the prefabricated vegetable industry.

In Zigong, the "Salt Gang" has received the love enthusiasts of food lovers from all over the country with the distinctive characteristics of thick, heavy taste, and flavor. Local related prefabricated vegetable companies also use Zigong specialty salt gangsters as the cornerstone of industrial development. They use cold rabbits, hand -tear rabbits, fire beef and other special dishes as the main items for prefabricated dishes, creating a unique regional flavor. Prefabricated dishes have become a shiny business card for Sichuan prefabricated dishes.

Prefabricated dishes: Wu Xiangquan Rabbit

In Patcun Food Development Co., Ltd., prefabricated vegetable products are the primary tasks of the company's current development. Barcap Foods have more than 100 brand catering chain stores with "Barcap Rabbit". They are characterized by spicy and fresh aroma and online and offline sales. Continuously developing management and deep cultivation of prefabricated vegetable processing technology, it has formed a brand enterprise mainly based on prefabricated food food research and development, production, and sales business as its core capabilities. Barcaine is based on the "health rabbit meat diet brand and industry benchmarking enterprise" as the development vision, deeply digging the characteristics of rabbit meat and the development potential of consumer goods, forming unique brand characteristics, spicy rabbit heads, spicy rabbits, all rabbits series, cold, cold Eating rabbit series is well received by the market.

Southwest (Zigong) Food Industry Park is an important position for Zigong City to help the prefabricated vegetable industry. The total planned area of ​​the industrial park is 6.5 square kilometers, which revolves around "Eat in Sichuan, tastes in Zigong", relying on the characteristics of "salt gang dishes", layout of meat product processing areas, grain and oil condiments processing areas, beverage production areas, etc. Modern, multifunctional, and comprehensive green food industry gathering places such as production and processing, cold chain logistics, business circulation, and technology research and development are equal. At present, Zigong's "Salt Gang" prefabricated dish series is mainly concentrated in two categories of food and hot food. There have been 11 prefabricated vegetable companies in the park, including 2 quick -frozen food companies and 9 meat processing enterprises, of which Sichuan salt salt Help Kedry Food Company mainly engaged in the production and sales of related products such as spicy chicken feet, husband and wife lung slices, and other related products. It has the ability to produce 2000 to 5,000 tons an annual production; There are more than 100 items of the two categories, which have an annual production of 8,000 tons of vegetables and food.

Food industry park

According to Tang Yongchao, the director of the Promotion Office of the Zigong Food Industry Park Project: "The prefabricated vegetable industry is closely related to the rural economy and the aquaculture industry. A new model of agriculture and promotion of the integration of the integration of the first, secondary and tertiary industries is of great significance. In the next step, the development idea of ​​Zigong prefabricated vegetables is to strengthen research and development innovation, develop salt -gang -character prefabricated vegetable products, strengthen brand cultivation and strengthen the main line of brand taste. Lead the formulation of the unified standards of salt -gang characteristic prefabricated dishes, with standardized, large -scale, industrialization, and characteristicization as the development direction, strengthen resource integration, and strengthen the prefabricated dishes of salt and help. , Treatment and product traceability issues, so that consumers can rest assured and eat happily. "Zigong set up a city for salt," Eat in Sichuan and tastes in Zigong ". In recent years, Zigong City has grabbed the development of the prefabricated vegetable industry. Introduced the "Implementation Opinions on Accelerating the Development of the Salt Salt Gang Caiser Industry" and "Ten Measures to Promote the High -quality Development of Manufacturing" and other policy documents, and granted prefabricated vegetable industry enterprises in terms of technological innovation, brand cultivation, market development, standard formulation, talent training and other aspects Highly support, promote the leapfrog development and high -quality development of the city's "salt gang" prefabricated vegetable industry, and become a shiny business card for Sichuan prefabricated dishes. (Liu Yilin)

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