These wines are still selling but no longer "liquor"!Involved in Luzhou Laojiao, Mianzhu Daqu, Niulan Mountain, etc.

On June 1st this year, the "Liquor Industry Terms" and the National Standards for Drinks and Wine Terms (hereinafter referred to as the new national standard), which were revised and released by the General Administration of Market Supervision and the National Standard Management Committee, were officially implemented.

The implementation of the new national standard for nearly a month

What is the situation of liquor sold in the market

"China Consumer Daily" reporter carried out

Visit investigation

01

Old products are still common

The new national standard is clear:

Spoow of fragrant liquor is classified into the modulation wine classification, not liquor;

Liquid liquid liquor and liquid liquid liquid liquor shall not use non -grain edible alcohol and food additives.

Although the new country label has given liquor companies a year buffer period, the reporter has recently visited some of the businessmen in Beijing. At present, there are still many "fragrant liquor" with old labels on the market. These products include Niulan Mountain aged, red star strong incense style 5 years of aging, Jiannanchun's Mianzhu Daqu, Luzhou Laojiao's a variety of products, Lao Village chiefs of Xiangmantang.

However, the reporter learned that the production date of these products was relatively early, all before June 1 this year, and some were even produced in 2020.

悦 Beijing Chaoyang Dayue City Underground Supermarket

窖 The 2019 edition of Luzhou Laojiao Erqu produced by Luzhou Laojiao Co., Ltd.

标 The product label is clearly marked with edible spices

的 A supermarket near Dingfuzhuang, Beijing

竹 Name that Sichuan Mianzhu Sword Nanchun Winery Co., Ltd. produced and made of solid fluid is made of Mianzhu Daqu

标 The label ingredient table is marked with the ingredients containing edible spices

的 Luzhou Laojiao flagship store on an e -commerce platform

酒 A number of "fragrant white wine" is selling, such as 52 degrees old cellar mellow fragrance, the boutique of the old cellar series, the brilliant drill, the old cellar incense collections, the blessing of the old cellar collection series Together and other products.

Why is the new national labeling products still selling old labels?

Meng Zhen, a senior engineer of the China Food Fermentation Industry Research Institute, told the China Consumer News that the "fragrant white wine" produced before June 1 was not affected by the new national standard. After that, non -pure grains can no longer use the word "liquor", but they can still continue to produce and sell.

02

Some products upgrade

Although the implementation of the new national standard for nearly a month, it is difficult to find liquor produced after June 1 on the offline market. The reporter learned that according to the new national standard, some items that are in line with the definition of fragrant liquor on the market have been upgraded and have become pure grain solid wine.

As early as last year, Luzhou Laojiao stopped producing the second song of the old product, and launched a pure grain solid black cover two -song wine, the ingredients are water, sorghum, wheat;

Not long ago, the Niulan Shanwan Winery launched the core product of the new national standard -golden standard -based product;

Red Star Erguotou has also upgraded multiple products, and the product label adds a "pure grain solid fermentation" logo.

After the introduction of the new national standard, is the "modulation wine" produced by the previous production process is still production and sales?

An Yuanzhi, the person in charge of Shunxin Agricultural Agricultural, replied to reporters on the investor platform that whether it is a liquor produced by solid -state, liquid or liquid method, there is no difference in advantages and disadvantages. For the demand for products, the company will realize the "two -wheel drive" of "pure grain solid state" and "new process technology" in the field of light bottle wine.

When returning to reporters, the customer service of Zhijiang flagship store also said that the old products such as Zhijiang Daqu or the products exclusive to offline have been replaced, and no longer produce.

It is understood that the current fragrant white wine products on the market are mainly low -end light bottle wine. From the market perspective, the price of light bottle wine can be divided into three categories of low, medium and high, and the unit price is less than 15 yuan, 15-30 yuan, and 30 yuan or more, mostly 10-50 yuan.

03

Baijiu consumption is more transparent

The reporter found in the interview that consumers have a different degree of understanding of the new national standard. Some consumers have heard of the new national standard and clearly stated that "buying wine will pay more attention to labels and tend to choose pure grains to brew"; more, "I have not paid too much attention to labels, only choose according to their preferences."

From Song Shuyu, chairman of the China Wine Industry Association:

The main core definition of the new national standard is to meet the classification definition and consumer cognition.

For example, consumers generally recognize "grain wine", so "new national standards" define "liquor" must use grain and valleys as raw materials. Grain valley raw materials refer to sorghum, wheat, barley, peas, rice, green crickets, etc. Another core definition is "non -added", that is, "liquor" does not allow adding fragrance, flavor and color substances produced by non -self -fermentation.

Mengzhen said:

The "liquor" that uses non -grain edible alcohol and food additives will be classified into the "preparation of wine" classification and eliminated from the original "liquor" classification. This is to protect consumer rights and meet consumers' pursuit of high quality.

Cai Xuefei, an expert in China Wine Think Tank, told the reporter of "China Consumer Daily":

Liquor is a flavor drink. Consumers are used to a wine, which will produce taste, quality dependence and preferences. It will not give up a certain brand because of standard adjustments. The new national standard is more adjustable to the production end.

The new national standard has a strong guidance effect on wine consumption, providing more basis for consumers to identify grain and wine. It can even be said that the implementation of the new national target will directly bring the overall quality improvement of domestic liquor and regulate corporate operations; indirect indirectly; indirectly The role is to further push up the barrier of liquor brewing and improve the overall development quality of the industry.

This kind of wine can no longer be called "liquor"!

After the implementation of the new liquor standards, some products such as "Niulan Mountain", "Luzhou Laojiao" and "Jiannanchun" will not be called "liquor" wine new national standards!This kind of "liquor" is busy discounting the promotion ...

Notice!The new national standard of strong fragrant liquor is prohibited from adding edible alcohol!

Produced by Chinese Consumer Newspaper New Media Editorial Department

Source/China Consumer News · China Consumer Network

Reporter/Meng Gang

Edit/Pei Ying

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