New energy vehicles supplement energy; Xiaopeng and Weilai each have their own thousand autumn

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Under the joint influence of various factors such as policy support, enhancement of environmental protection awareness, and technological breakthroughs, the new energy vehicle industry has achieved rapid development. Data show that as of the end of June 2022, the number of new energy vehicles in the country reached 101 million units, breaking through the tens of millions. Among them, pure electric vehicles have 810,400 vehicles, accounting for 80.93%of the total new energy vehicles.

Although the new energy vehicle market continues to be hot, the pain points such as "mileage anxiety" and difficulty in charging also exist. This is also the main factor that makes the majority of new energy vehicle owners dissatisfied. With the attention of all parties, many car companies are actively building their own energy supplement network in order to establish their own competitive barriers in subsequent wrestling.

The battle for energy supplement is imperative

Nowadays, the field of new energy vehicle supplementation has become a key area for players in various ways. In addition to old players who have already occupied a place in the field of supplementation, many new players have also stubbornly laying up the field of new energy vehicles, such as Ali, Huawei and other powerful companies. I also entered the field of power replacement. Among the players who lay out the energy track, the field of the OEM has also frequently emerged, such as Weilai Automobile, Xiaopeng Automobile, and so on. So, what is the reason for many car companies to spend strongly in the supplementation link?

From the perspective of the owner, the existence of problems such as "difficult charging" and "charging" seriously weakened the user experience of the new energy car owner. The characteristics of environmental protection, unlimited lines, and money saving of new energy vehicles are the key to many car owners who choose new energy vehicles as schedules, but the shortcomings of new energy vehicles are also obvious, that is, poor battery life, difficulty in complementary energy, and difficulty in replenishment. , Especially during the holidays or peak travel, the problem of replenishment of new energy vehicles is even more serious. The topic of the owner's queuing for a few hours waiting for the charging pile has also repeatedly rushed to the hot search.

According to the data of Ai Media Consultation, 41.7%of Chinese consumers are not satisfied with new energy vehicles in poor battery life. 36.7%of Chinese consumers are not satisfied with new energy vehicles. If the supplementary problem of new energy vehicles cannot be resolved, it will inevitably affect the willingness of potential car owners to purchase new energy vehicles to a certain extent.

From the perspective of car companies, automobile companies actively set up a supplementary network supplement network can alleviate the problem of replenishment of car owners, thereby driving the rise of the brand's car sales. Nowadays, when buying a new car, the owner not only considers the product itself and the price, but also pays special attention to the after -sales service session. The problem of replenishment is the focus of their attention.

As far as car companies are concerned, the establishment of a supplementary network can provide car owners with more high -quality charging and replacement services, enhance the adhesion of existing users, but also increase the possibility of potential users to buy their own products. Sales is very helpful. Therefore, for car companies, the "Battle of Energy" is a battle that must be played.

Xiaopeng Automobile advances steadily

As an industry -leading new forces, He Xiaopeng, chairman of Xiaopeng Automobile, said, "Xiaopeng began to deploy a new generation of super charging piles in the second half of this year, which is 4 times faster than the" supercharge "seen in the current market, which is more mainstream than the market. The charging station is 12 times. "Xiaopeng Automobile's choice of continuous layout of the supercharge mode also has its own logic.

In the first place, the owner prefers the high -power charging mode, and Xiaopeng Automobile's move complies with consumer needs. According to the "White Paper of the 2021 China Electric Vehicle User Charging Behavior" written by China Electric Vehicle Charging Infrastructure and FMCA, as many as 87.9 % of users choose 120kW and above high -power charging facilities when charging The user choice rate is only 1.6 %. It can be seen that new energy car owners are more inclined to high -power charging equipment, and Xiaopeng Automobile's continuous exertion supercharge model not only conforms to the current development trend, but also meets the needs of the majority of car owners.

Secondly, Xiaopeng Automobile adopted a supercharging mode to solve the "slow charging" problem faced by the owner, and shorten the time cost of the main payment of the car. As we all know, the charging mode of new energy vehicles is divided into two types: fast charging and slow charging. Slow charging takes 8 to 10 hours to fill the battery full. Fast charging takes 45 minutes to 1 hour. Determined.

In addition to the time it takes for charging itself, it is unknown whether the owner can charge immediately after arriving at the charging station. This requires extra waiting time. If special circumstances are encountered, problems such as "slow charging" will affect the original plan of the owner, and the supercharge can further shorten the charging time and reduce the extra time of the owner.

Third, the self -operating model can better manage the supercharge station, provide more quality services for car owners, and then enhance user stickiness. It is reported that Xiaopeng Automobile's supercharging is the largest in domestic car manufacturers. Compared with other modes, the advantages of self -operating supercharge stations are also obvious, that is, it can better carry out site management and maintenance, reduce the existence of fault piles, and optimize the owner experience.

For example, Xiaopeng Automobile's self -operated supercharging station is equipped with ground locks to avoid the parking spaces from occupying other vehicles. This not only can bring a better experience to the owner, but also improve the utilization rate of charging piles. Data show that as of March 31, 2022, Xiaopeng Automobile's self -operated supercharge station launched 757, and the destination charging station was launched 176, covering all prefecture -level administrative regions across the country. Weilai Automobile dual -pronged approach

Although Weilai Automobile and Xiaopeng Automobile continued to make efforts in the complement of energy, the direction of the two is different, and Weilai Automobile is well known to adhering to the power replacement model. In fact, in addition to insisting on the power replacement mode, Weilai Automobile also has a layout in charging.

On the one hand, Weilai also lay out the charging mode and power replacement mode at the same time, which can meet the different energy requirements of different car owners. Due to the different degrees of time, place, and things, the owners' demand for complementing energy is also different. Weilai can not only charge, but also provides power replacement services to solve the mileage anxiety of the owner in all aspects.

It is understood that Weilai power replacement service only needs a song time, and each time the power change will be performed to ensure that the vehicle and the battery are always in the best state. The owner of Weilai can also choose the way to make up the energy more suitable for its current situation according to the actual situation. For example, according to the power supply time of the user's perception, Weilai defines the four modes of charging, power replacement, one -click power generation and charging of the household pile as "convenient power power". As of July 6, 2022, 52.3%of Weilai users' total power increase came from power conversion, 24.2%came from home charging piles, 0.9%came from one -click power generation, 11.4%were charged from the road.

On the other hand, the combination of charging and replacement has also formed Weilai with other car companies to form a differentiated competitive advantage. Nowadays, competition in the field of new energy vehicles is particularly fierce. To maintain the current position and even expand its advantages in fierce competition, it is natural to strengthen its own differentiated characteristics. Weilai adopted the combination of charging and replacement, which not only helps improve the satisfaction of car owners, but also forms a differentiated advantage with other car companies.

In order to meet the needs of car owners' various travel replenishment, Weilai is also continuously improved the layout of the charging and replacement network. Data show that as of July 6, 2022, Weilai has built a total of 1011 power stations nationwide (including 256 highway power stations); 1681 charging stations (9603 charging piles); 31 Power Up Plan Destination routes; more than 520,000 charging piles accessing third -party charging piles. Weilai has provided users with over 10 million power replacement services and 820,000 "one -click power power" services.

Not easy to fight

As the so -called "people have no self, people have me," the field of entry and replacement and replacement has become an unsatisfactory choice for car companies, and the energy supplementation link has also become an important wrestling point for the competition of various car companies. However, it is unavoidable that the battle for complement is not easy to fight.

First, the construction of a supplement network requires a lot of early investment. Although car companies actively build a replenishment network to enhance their competitiveness, this will also increase the burden on car companies. Taking the power station as an example, the construction of a power exchange station requires the payment of construction costs, equipment costs, lease costs, battery costs and many other expenses. It can be said that the cost is high. Whether it is the construction of a supercharging station or the construction of power stations, it requires a lot of capital investment. Follow -up operations also require financial support. For many car companies that have not yet achieved profit, they will naturally increase the pressure of car companies.

The second is that the site selection plan of the replenishment point is also a big problem. The construction of charging stations and power changes is to solve the mileage anxiety of car owners. However, due to the unreasonable situation of site selection planning, the effect of replenishment is not satisfactory, which will also reduce the experience of car owners. For example, in places with a large number of people, the charging pile equipment is often in short supply, and the owner still needs to spend time waiting in line; where the traffic is too small, the charging pile equipment is idle, which will undoubtedly cause waste of resources.

In fact, the discussion of the power replacement mode and the charging mode has not stopped, but no matter which mode, the core is whether it can solve the mileage of new energy car owners. As the sales of new energy vehicles continue to rise, the importance of replenishment is increasing, and the industry has ushered in a period of high -speed development. For car companies such as Xiaopeng Automobile and Weilai, this battle around the car is still going on.

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