Selling umbrellas sells as billionaires, but this is not the highest point of the "umbrella circle"

I have seen a topic on a certain app: Can it stop if they hand over the right to rain to those who sell umbrellas?

People who answered certainty said: If there is a demand, there will be a market. As long as it rains, someone will buy an umbrella. After all, the merchants are profitable; With a hand -to -hand umbrella with a hand, when the sales are sold into the ceiling, there is no opposition between demand and the market.

Although this assumption will not be established, it is not necessarily spring bamboo shoots that emerge from rainy days. Instead, they are the aunts who sell umbrellas. They are called businessmen who are on rainy days. It covers the major quality of sales and is a potential master of economics.

I have followed them behind their buttocks and knows the way of business with them.

01. Business Scriptures at the subway entrance

Remember the psychological process when buying the umbrella of the subway station for the first time.

The moment the subway saw the dark sky, I was ready to rush home with a schoolbag. When I saw the aunt who faced the little umbrella selling umbrellas at the door of the subway station, I burned a hint of hope, but When I saw that people around me were waiting for the rain or the rain stopped, I hesitated.

"A ten yuan, the little girl hit a umbrella back." Aunt walked towards me with an umbrella full of boxes. I waved my hand and decided to bet. The rain in summer was a while. The rain stops.

However, after ten minutes, the rain didn't mean to stop at all. I watched the umbrella in the aunt's shoe box from a dozen last 5 last 5. I gradually worried that in order to keep my way, I gritted my teeth and paid 10 yuan. At that time, my monthly living expenses were only 800 yuan.

In fact, the 10 -dollar umbrella is very cheap, but the price is costly, and when you support it, the umbrella frame is almost scattered. I bought umbrellas at the subway station only once and countless times. I didn't hesitate at all when I bought the umbrella for the second time, but I asked with a more heart: How about the quality of this umbrella? Auntie replied: I could fight anyway, I sighed: Alipay.

As a frequent visit to the subway, the aunts who sell umbrellas on the rainy days appear at the gate of the subway station. There was no absence, which made me feel very surprised. And next to the aunt, there is an uncle who is driving the old man. When the aunt sells 5 umbrellas for ten dollars, the old man next door has just returned and only made 15 yuan. Yuan.

There are usually three types of people buying umbrellas at subway stations: adults with children, students who are rushing to be urgent, and no adults pick up. In addition to the umbrella and even rain shoes, the goods on the aunt's hand are actually the most cost -effective one of the one -time rain, 5 yuan each.

In addition, the price of all rain gear fluctuates with the weather. The rainy pipe may only be 1 yuan per dollars at the rain and rain, and the umbrella is 5 yuan; the rain is 10 yuan and the umbrella is 20 yuan. It is worth noting that there are more than one aunt who sells umbrellas in subway stations. They usually "friendly competition" to discuss a small market in advance.

Until one day, I found that the aunt who sold the umbrella and the aunt who often pushed the fruit stalls was somewhat similar. I couldn't help but ask to ask. It turned out that only when it rained, they would sell umbrellas, and they usually sold some fruits. Umbrellas. They are prepared two or three days in advance according to the weather forecast. At least 20 are prepared at a time, and they rush to the "battlefield" within 30 minutes of the rain, so as not to miss the golden period.

Selling umbrellas in the subway mouth is a small business without a store cost, no investment pressure, or even no risk. According to the long -handed umbrella of 3 yuan for Pinduoduo, it is sold at 10 yuan, and 10 hours are sold in half an hour. Forget it, a net profit of 140 yuan in an hour, when it encounters a heavy rainy day, earns at least 500 yuan a day.

However, this is not a business that everyone can do. I have seen a young lady "grab business" with the aunts at the door of the subway station, but at the same price, people obviously trust the aunts who are old -fashioned. The girl shipped 5 transparent long -handle umbrellas to the aunt with 2 yuan.

However, there are no shortage of aunts who are in danger to sell the umbrella at a high price of 50 yuan, which is failed to be fair in the economic law, and the definition of the loss of fairness is: one party uses the other party to be in a state of dangerous situation and loses the ability to judge the ability to judge. In the case, it will lead to a red line that violates the principle of unfairness.

However, the price of commodity prices is affected by the supply and demand relationship, and it is a manifestation of values ​​and laws around the value of value. It is not possible to be regarded as a "crisis", and those who buy umbrellas have not lost their judgment. Therefore, this can only be regarded as a product premium, just like the rainy pipe that needs to be used in the playground to play with the streaming. No one can control the price of the rainy pipe in the playground.

阿姨自称这是薄利多销，按照一年365天，1/3的天数都在下雨来算，平均每天卖出10把，毛利7元一把，一年只能赚到8516.67元左右，而彼At that time, some people have become a rich man who earn 2.4 billion yuan in annual earnings, which can be called the myth of the umbrella world.

02. Elite for the umbrella circle, gather together?

In China, you can't know the paradise umbrella.

I don't know why, I always feel that the elderly's deepening of the umbrella is deeper. Especially the grandmother and grandma, their requirements for umbrellas are not only quality, but also exquisite appearance and beautiful appearance.

There is a parasol with paradise cards at home. The umbrella surface not only uses a silk -like material that can be lined, but also inlaid with a few good glass diamonds. Rhododendrons are particularly eye -catching under the sun, and there is a "noble" atmosphere from the inside out. This is also one of the grandmother's favorite solar umbrellas. The same is not a small number, and the price is not 100. Probably this:

If it is also a science to make an umbrella, then Wang Binzhang understands it.

In the 1980s, major umbrella factories were also rolled up in a small workshop. Wang Binzhang, who worked in the umbrella factory for a lifetime, started starting a business with the 2,000 yuan in his hand before retirement. Any line is easy to play a brand.

But at that time, everyone thought that the profit margin of an umbrella was very low, and no one would think of an umbrella also had a brand. After the popularity of the paradise umbrella, he soon became the darling of the top of fashion to seize the market to seize the market to the market. At the same time, I was chased by God.

At the beginning, the heaven umbrella did not look good, but the quality was king. After a long baptism of the times, the heaven umbrella has formed its own rich flow production line, and the development of subdivided products is one step fast.

There are many types of umbrellas, including but not limited to the following:

The types of heaven umbrellas cover almost all the umbrellas in our lives, occupying 80%of the national umbrella industry. As early as 5 years ago, according to the sales statistics of Tmall flagship stores, the number of umbrellas in the paradise industry was 30 ~ 30 ~ Between 40 yuan, the total sales volume was more than 1.7 million. Coupled with offline and other channels, its annual sales scale can reach more than 2 billion.

But recently, the Paradise Umbrella has suffered the impact of new domestic goods and has become the "old earth goods" in the eyes of young people. People have also begun to have higher requirements for their own umbrellas, such as reverse umbrellas, one -click opening and closing. But the paradise umbrella seems to be a slower step. In the process of opening the youthful market, the paradise umbrella is not very good.

The aunt of the subway entrance sees the opportunity to seize the time, and the heaven umbrella seizes the quality, but in the umbrella circle, it feels less.

The emergence of the sharing economy made the charging treasure a wealth password. No one expected that a slap -sized charging treasure could have a net profit of more than 100 million a year. In the end, all these umbrellas went back.

The model of sharing umbrellas is this: download an app, pay a deposit of 19 yuan, and then charge it at a price of 0.5 yuan and a half.

After a heavy rain, all the shared umbrellas in Nanchang disappeared. The stop boss on the side said, "These umbrellas were brought home for a few days."

So is the shared umbrella failed? No, the genes emitted from the bones are "engaged in money". They seem to have lost so many goods. In fact, they are equivalent to selling these umbrellas. According to the deposit of 19 yuan, the cost is 9.9 Dead, the aunt selling an umbrella at the subway entrance was applauding.

Rather than say that they are businessmen, they are all top salespersons. Some people say that he seems to have seen a new way to make money. Do not have too many potential business opportunities in life. Whoever can find the gap is the winner, just like JD.com and Pinduoduo In the market state for complementary, an ecology in a new field was developed.

There are also different ways to sell umbrellas. Whether it is aunt squatting on the subway station or Wang Binzhang as a brand, or the name of Zhao Shuping's mortgage deposit selling umbrellas is well known to business.

Umbrellas are only one of countless products, and so many principles can be hidden.

refer to:

Paradise Umbrella Wang Binzhang: At the age of 60, he started 2,000 yuan in business.

The elder sister who knew about raining earlier than God -Chengdu BIG List

300,000 shared umbrellas have no repayment, the founders are not worried about rejuvenation, netizens: I have made a lot of money -Tiger Blue

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