Under the pre -sale, how much risk of consumers "pays"

"618" is coming, and many consumers are eager to try, and some have begun to "clear" shopping carts.

Not long ago, I conducted an experiential interview with the pre -sale of e -commerce -an order on a certain e -commerce platform was a pre -sale skirt labeled for delivery time 10 days later. After 10 days, the merchant did not have any movement. The customer service said "delay in shipment" for a while, and said "the shortage of raw materials" ...

I do n’t know where, many e -commerce companies have started pre -sale, some promise to ship within 10 days, and some declare delivery within 45 days. Therefore, many people have only received the experience of clothes bought in winter in winter.

In a certain perspective, my above experience is more like a microcosm of many consumers being "played" by the pre -sale system. On a social platform, netizens have created a topic of "hate pre -sale", with more than 10 million reading, and it is extremely exciting with the post -"In the past, e -commerce used 'fast' as a gimmick. 'Is it? "" Is the merchant lacking true wool or a lack of me' silly wool '? "...

Pre -sale can be understood as a pre -issued sales information for merchants, attracting consumers to pay deposits with certain preferential discounts, and then paying the end -of -payment sales behavior when they are officially sold. Earlier, pre -sale systems are more common in the clothing industry, or niche custom -made products such as hand -made and Hanfu, but now this model has expanded to most common products, and consumers may not only deposit in advance, but the full models, but the full model, but the full model, but the full model, but the full model, but the full model, but the full model, but the full model, but the full model, but the full model, but the full amount, but the full amount is full. Essence

As a business model of "selling for production", the pre -sale system can lead to a win -win -win -through test market response in advance, merchants can carry out planned production to avoid blind preparation and reduce storage pressure; consumers can also lock in the product in advance Enjoy pre -sale price. However, in recent years, the pre -sale system has gradually moved away.

During the interview, some insiders said that the pre -sale of hidden merchants' "Ruyi abacus". For example, considering the high return rate of e -commerce, some stores pre -sale of 100 pieces, but only 70 pieces are produced. The goods will send the return of the previous group of customers to the next batch; some merchants find that the pre -sale data is not good, and the reason for the establishment of the reason for the establishment of the order is unilateral; The complaint of the "incompetence of the goods" was also set up in advance.

The chaos is frequent. First, because some merchants are "pre -sale", they have turned it into a "weapon" that avoids risks. Not enough, the merchant has a heavier right to speak, which can set pre -sale rules, refund rules, and "the final interpretation right is owned by the merchant"; the third is that some platforms are open to the merchant's disorderly pre -sale for daily activity, transaction commission, etc. Close one eye with one eye.

This pre -sale of taste not only overdrawn the patience and trust of consumers, but also suspected of infringing on its right to know and fair trading. People are happy to see the innovation of the business model, but they cannot let go of their barbaric growth. Otherwise, one more new model may have an additional mouthful of consumer rights and interests, and the merchants and e -commerce industries will also be backbone.

To govern the chaos in pre -sale, the footsteps of regulatory regulation should be faster and the means must be improved. For example, strengthen compliance guidance, refine the pre -sale rules, and crack down on malicious behaviors such as "delaying delivery", "concealing pre -sale", "compulsory refund"; cost. The platform should promote the improvement of the pre -sale mechanism, such as requiring merchants to disclose information such as the price and quality of the product and quality, the duration and method of performance in advance, and strengthen the review of the shelves.

"Double 11" and "618", similar shopping festivals are often important pre -sale nodes. Relevant parties should give full play to the role of big data and other technical applications, carry out full dynamic monitoring from pre -sale start to product signing, focus on tracking and follow data Abnormal phenomena, then make adjustments and specifications.

Pre -sale cannot be a tool for merchants to pass on risks, and consumers cannot become the only one who buys a long pre -sale. Let the e -commerce pre -sale of pre -sale and not to be offset, return to the original intention of win -win, regulatory constraints cannot be absent, and rights and obligations cannot be misplaced.

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