Young people of the Nuggets Web3, rich and falling on the red line

Source | Tech Planet

Wen | Chen Qiaohui

A pair of 95,000 yuan digital sneakers, 400,000 yuan. ETH domain names ... Don't be surprised, these virtual items are aroused hot discussions on the Internet, and young people are throwing a lot of money for the virtual future. DAO (decentralized autonomous organization) and D-Fi (decentralized finance). Behind these fashionable words are new directions for young people to start their own business, and there is no shadow of Web3.0 behind this.

If the web1.0 era is "read only", in addition to browsing information and publishing information during the web2.0 period, then the web3.0 era is considered to be given users ownership. Users will control the data The ownership of assets. Facing the new business scenario, it attracts Internet people and capital.

Web3.0 also made the Venture Circle lively. According to incomplete statistics from Tiger Sniff, from January 1, 2022 to April 2022, Sequoia Capital invested a total of 17 web3.0 companies with a weekly investment speed.

With the prevalence of overseas Web 3.0, entrepreneurs in the domestic Internet field have also stepped up, especially in the wave of web 3.0 to start a new Nuggets model.

However, some people think that the earliest entry into the field is the idealist, and the fastest running is scammers. Regardless of everything, the real success may not enter the venue. So at this time, will young people who "catch the sea" become a successful person in Web 3.0 gold rush?

Entrepreneurship of Web3.0

Li Hang is a quasi -senior student in Wuhan. At present, he is looking at the current Web3.0 air outlet with his partner.

Li Hang's team is involved in the NFT track of the Web3.0 subdivision. NFT is also the hottest entrepreneurial track at the moment. In foreign countries, like a "boring ape" NFT, the transaction volume reached nearly 96 million US dollars within 30 days after the first launch, which also stimulated the Lihang team to start a business on the track to start a business in the track. Confidence.

As we all know, NFT is a unique rare digital assets and has verified ownership. NFT may be a piece of art, a game project, a PDF or just a tweet, but because of the underlying blockchain technology, they have a unique identity and scarcity. It is for this reason that many users are willing to be willing to Take the money to buy the collection.

Li Hang's NFT project uses the BSN alliance chain in the alliance chain, and it is also a chain commonly used in many domestic NFT platforms. There are 12 people in the Lihang team. In addition to computer majors, there are also students with design majors. Computer majors mainly build platforms and trading systems. The design majors of design are designed with original pictures, and then the original picture is converted to NFT. Put on their website for sale.

Li Hang said that the domestic NFT market is mixed, with professional platforms, and a platform for cutting leeks, but most of the NFT is basically cutting leeks, so many channel platforms have very strict supervision of NFT. Let your platform be caught in the quagmire cut, and choose to launch their NFT works on the website and Ali auction.

At present, they have created a number of NFT IP series, which will put the new NFT works on the Ali auction every day for auction. Generally It can earn 50,000 yuan, and other channels such as the NFT sold on the website reached about 80,000 yuan last month. When it is allocated, everyone in the team can be divided into about 10,000 yuan.

In addition to NFT, decentralized domain names have also become a popular business of Web 3.0. In foreign countries, there is a decentralized domain name project "ENS" based on Ethereum. In short The domain name is linked to the digital wallet address used, but this virtual domain name is not a traditional domain name. In this way, in the encrypted world, where you need to use a wallet address, you can use this domain name to replace the address.

There are two clubs called "999club" (999 club) and "10KClub" (10K club) clubs. These two clubs only have three pure digital domain names (such as 111.ETH). Open with people holding 4 pure digital domain names (such as 1111.ETH), the value of each domain name is quite high, which also allows many netizens to buy a large number of. ETH domain names brings rich income to the platform.

A domestic start -up company, which is dominated by post -95s, is imitating this model to build related virtual "domain names". According to the person in charge of the company, Wei Yunxia revealed to the TECH planet that their "domain name" cannot be decentralized, which is mainly because domestic supervision is not clear. Now, they combine foreign ENS and the registered mode of traditional domain names in foreign countries. , Launched the virtual domain suffix registration of ". Meta". Users can register a domain name of 1-22-bit length. The price is 50 yuan/year. After one year, the user can also trade the registered domain name. The higher the value of the domain name, the highest domain name is fired to 50,000 yuan.

Wei Yunxia revealed that companies such as Shunwang have begun to do business in this area, and Wei Yunxia's company is still in the early stage. In the later period, it may follow the new top domain names in traditional domain names. choose. Overseas become a popular place for domestic web3.0 entrepreneurship

Compared with domestic, overseas supervision of Web3.0 is more loose, and it is also more likely to give birth to a large number of entrepreneurial teams.

According to data from Venture Intelligence, in the first six months of this year, the financing amount in the Web3 field has exceeded $ 1 billion. The most active investors in this field include Polygon, Sequoia, Coinbase, Woodstock, Better Capital, Alpha Wave Global and Tiger Global.

At present, the trend of overseas web3.0 entrepreneurship is flourishing, and some young entrepreneurs in China have also gone to overseas entrepreneurship. For example, Singapore has become the first choice for many domestic light teams.

Li Hong, the post -90s entrepreneur, told the TECH planet that they were DAOs in the web3.0 branch abroad, and they have received investment from an overseas investment institution.

DAO is the abbreviation of "Decentralized Autonomous Organization", which represents decentralized autonomous organizations and created by developers. They believe that the decision -making power to the automation system and crowdfunding process may eliminate human errors and get rid of the control of investment institutions. To put it simply, a company lacks the leader, and the right to decide to everyone. To be DAO requires supporters. At present, their supporters are about 300 people. Essence

Participants can do their best to promote the development of the organization, or sit directly there to eat apples, but they will distribute salary and rewards based on the work made by the contributor. Of course, if you want to join DAO, you must first prove your value to start earning rewards. There are many full -time workers here, and the maximum monthly income can reach up to $ 20,000. Therefore, we can see that more and more people take this step and start to join DAO full -time.

In the first half of this year, a STEPN developed by a web3 entrepreneur graduated from Zhejiang University sold millions of virtual shoes in just a few months, and the monthly income exceeded 100 million US dollars. The so -called virtual shoes, the shoes displayed in the form of NFT, and then extended "Walking and Earning Games", that is, after users register and buy sports shoes NFT, they can make money by running sports, earn more, and insist on exercise. The level, attributes, quantities and other factors of NFT sneakers form a new Web3.0 game.

On May 27, Stepn issued an announcement that it would actively respond to the relevant regulatory policies. Stepn will retire users in mainland China on July 15. At the time of the announcement, GMT, one of the main tokens of the STEPN project, plummeted by 40%. From the initial platform's monthly income of 100 million US dollars, to the "Ben's scam" in the era of web 3.0, Stepn took the initiative to withdraw from the mainland market.

In China, there are similar imitators, such as in Myanmar, there is a domestic entrepreneurial team, which opens a web3.0 game called Lashio. Its game is similar to Stepn. Users can buy virtual shoes, but also to buy sports watches and other virtuals Items, users run a lot to earn more. In the game environment, using virtual items can allow users, instead of game developers to control their in -game assets, gamers can retain the in -game assets, or sell them to other players, and use blockchain technology to transfer it Go to other compatible game platforms.

In addition, in order to improve the platform income, the team sets the timeliness of some high -level virtual items, similar to the form of monthly payment to mobilize the enthusiasm of users. At present, the platform is mainly launched in some parts of Southeast Asia, but it has received many players to join, with a monthly flow of 100,000 US dollars, but many people think that these are "leeks" games.

Digital collection prices dives and dives. Some people lose hundreds of thousand

At present, there are not many WEB3.0 entrepreneurial segmentation tracks that can be tried in China. They are still mainly NFT, and areas such as DAO, ENS, Social, Games, Applications, etc. are related to Web3.0. Too much sound, which also allows the public's perception of Web3.0 to be just "boring ape" pictures NFT.

At present, NFT is still the main theme of the domestic Web3.0, but in the face of NFT, various platforms are also cautious.

In the first half of this year, the relevant provisions of the relevant provisions of the WeChat public platform's "Code of Behavior" added digital collection trading behaviors that the second -level trading services of digital collections will be blocked. According to industry analysis, the digital collection platform is missing another traffic content dissemination and pulling platform.

Several netizens reported to the TECH planet that the prices of digital collections in a number of digital collections in China were diving, and the price declined up to 90%. Li Hong (a pseudonym) said that he spent 8,000 yuan on a digital platform to buy digital collections, and now it has fallen to 500 yuan. Now the digital collection of digital collections in his hands has a loss of tens of thousands of yuan. Li Hong added: "The loss of tens of thousands of yuan is good, some people are directly at a high level 'standing', and blood loses hundreds of thousands of yuan. The institution has begun to withdraw from the digital collection market and sells assets in some digital collection platforms, which is one of the factors that induce the price of collections on major platforms.

Digital collection player Chen Lu told the TECH planet that as the capital is not optimistic about this market, and the regulatory has become stricter, some platforms have also begun to appear. For example, the collections of the previous platforms are obtained for free. Only 100 yuan can obtain the right to purchase. In addition, some platforms will deliberately set up queuing functions when buying collections, causing many people to queue up to buy, and attract Xiaobai to "hook".

Recently, the digital collection business of Tencent News announced that it will be offline. In addition, according to interface news reports, Tencent is planning to dismiss the "magic nuclear" business. In response, the phantom nuclear response stated that everything is now in operation. In preparing a new version of the APP, upgrading the old collection experience, the release of new collections will be postponed.

It can be seen that the lives of domestic NFT platforms are not good. Industry analysts believe that because most platforms do not have a secondary market, they have greatly reduced the liquidity of digital collections. The transaction value is greatly reduced. Many investors cannot see the return in the short term, and they will not start the collection of the platform again. The platform has no income and will naturally shut down. The analyst also said that after February this year, the newly added digital collection platform in China can reach 2-3 daily, but now it is a platform for shutdown or running.

In addition to the NFT in China, there are other tracks of Web 3.0 growth.

For example, in the game industry in the web2.0 era, most people have experienced the offline of the game, and a group of virtual assets such as equipment will not be preserved. However, with the management of the managed blockchain, the game company can completely deploy the game on the blockchain. Even if the game company cannot continue to operate in the future, the assets of users on the chain will not be affected by whether the company is bankrupt. Guarantee user rights.

A former Tencent game product manager said that he is designing and developing related blockchain games. It is still in the internal test stage. Once it is launched, it will bring convenience to those who want to retain the memories of the game forever.

Taken together, the development of Web3.0 in China is still in a "bud" state, and facing challenges such as unclear policy supervision, immature technology applications, and financial risks. Large factories such as beating have already launched the layout of Web3.0 -related fields. Web3.0 will become another entrepreneurial hotland of the Internet after the Yuan universe.

(Remarks: Li Hang, Wei Yunxia, ​​Chen Lu and others appearing in the text are all pseudonyms)

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