Communication PLUS · Industry depth | Not only the lap lapsee IP joint name is mobile phone value -added empowerment

Cover Journalist and Philippine Intern Zhou Qiong

On May 26th, the real self -Realme mobile phone released a new mobile phone with a limited edition of 5,000 units on the "Real I Mobile Phone 618 Ceremony" -True GT NEO3 Naruto Limited Edition. Unexpectedly, another joint mobile phone.

True GT NEO3 Naruto Limited Edition, known as "deep customization from the inside to the outside", the global limit is only 5,000 units

In recent years, it is an indisputable fact that the appearance of various brands of mobile phones has become increasingly serious. Innovation of mobile phone marketing methods has also entered a bottleneck period. In order to break the deadlock, various mobile phone manufacturers are also racking their brains, and the popular IP to marketing has become a hot direction in the past two years, and mobile phone joints have become more and more rolled.

Hot -blooded anime mobile phone brand joint name favorite

The hot -blooded anime that young people like it have always been the favorite of mobile phone brands.

If you want to say which mobile phone brand is an anime co -branded "madness", it is OPPO, and the scope of it is too widely rated as "Luzi" by netizens.

OPPO co -branded detective Conan

As early as 2018, OPPO began to enter the circle of animation. Thanks to the familiar slogan of "charging for 5 minutes, two hours of call", OPPO announced in 2018 that OPPO announced the official cooperation with the Elf Pokémon, and officially invited Pikachu to become a super charger ambassador. Pikachu's cute image, let OPPO make OPPO Fast charging technical capabilities are fully reflected.

In 2020, OPPO announced the independence of the ACE production line. The joint animation "New Century Evangelion" launched the second paragraph and is also an out -of -print mobile phone. From the box to the accessories, the mobile phone body, and the system wallpaper, it is all deeply customized. In 2021, Reno6 Pro+announced the co -branded with "Detective Conan". The mobile phone is the heads of Conan and Xiaolan. It can be switched between silver white and red through electro -changing glass technology. The overall design is very interesting. It was well received and sold out on the day of the launch. In addition, OPPO also launched with well -known animation cooperation with "Gundam", "EVA", "Detective Conan", "Blessing of Heaven", "Assassin Wu Liuqi", "Wu Shan Five Elements" and other well -known animation cooperation. Trendy fashion mobile phones, relying on deep customized circle powder.

OPPO's Realme true me also followed the footsteps of "Big Brother" and also co -branded with many classic animations this year. In January, Realme True Michelm and the Japanese national treasure -level IP Dragon Ball officially released the custom version of GT NEO2 Dragon Ball, and incorporate classic elements such as the character image and skill setting of Dragon Ball into the product design, so that Dragon Ball lovers call "Grandpa Qing Hui" Essence In April, "Time Agent" launched Realme Q5 PRO limited gift box; in May, the co -branded "Naruto Black Biography" launched the real -me GT NEO3 Naruto limited edition, known as "depth customization from the inside to the outside", limited global limited edition Only 5,000 units.

Meizu pander mobile phone case

There is also another co -branded "Mad Devil" Meizu. In addition to the huge IP IP with transformers, One Piece, Star Trek and other influential IPs to launch customized mobile phones, the Chaoku brand Pander under Meizu has successively. Waiting for well -known brands to launch a series of circle products covering smart homes, hand -made, camping products, clothes and other categories. "The best Apple mobile phone case is Meizu Pander" has become the consensus of consumers. A Meizu Pander loyal user accepted an interview: "The Meizu Pander, which is also a digital tide brand and sells products in a crowdfunding method, is not even cheaper.

vivo X Note Aerospace Customized Edition

In addition, OnePlus cooperated with "Diga Altman" to launch "9R of Light"; vivo also launched the vivo Z5 gift box version with "Naruto"; IQOO United Nations "Douro Continent", launching iQoo Z5 X joint gift box, Joint "Navigation" launched joint model IQOO Z1 and so on.

OnePlus and "Diga Altman" launched "9R of Light"

From the endorsement of the character, the brand joint to the content, the hot -blooded anime IP marketing is burning and stronger. The mobile phone industry that is keen on the collision of animation and technology, through the name of the animation, the product has brought the effect of 1+1> 2, and brings a refreshing experience to many young users.

High -end brands bring efficient empowerment

In addition to the co -branded animation, mobile phone manufacturers also cooperate with many well -known high -end brands in various industries to achieve efficient empowerment to the products and win a win -win situation.

OPPOFIND X2 Pro Lamborghini Edition

Large -name car companies are the first choice for mobile phones to enter the high -end joint market. Since 2016, Huawei has maintained a close cooperation model with Porsche, and has launched a number of mobile phones and smart devices such as Huawei Mate 30 for many years; OnePlus has launched the 7PRO McLaren limited edition, with a new design appearance and appearance and design. The protective shell, supplemented by the soft carbon fiber fabric imported from Italy, has won the love of many users who advocate the "petty bourgeois" to advocate the "petty bourgeois"; OPPO chose Lamborghini as the partner and launched the Find X2 Pro Lamborghini version. "The road; IQOO" China "BMW, launched the IQOO 8 series legendary colorful mobile phones, so that netizens laughed that they had the first" BMW "in life.

IQOO 8 series legendary color matching model

In addition to luxury cars, high -end camera brands that have inseparable connections with mobile phones are also a must for manufacturers. A few days ago, Xiaomi just announced the establishment of long -term partnerships with the legendary camera brand Leica. Through the upcoming Xiaomi Mi 12 Ultra provides users with an excellent photography experience, the news occupies major headlines. After five years, it can be traced back to the Huawei P9/P10 series. Last year, OPPO and OnePlus also established a cooperative relationship with traditional camera brands Hasu, and Vivo began cooperation with Zeiss as early as 2020.

It is worth mentioning that in terms of high -end co -branded, Vivo also launched the Vivo X Note limited gift box in April with China Aerospace. You can get a meteorite fragment from the moon to buy this gift box. In the glance, the temperament is quite unique. This gift from space makes netizens lamenting extraordinary significance. One hour after sale won the double championship sales of Android mobile phones in Jingdong platform.

With the help of the IP co -branding, it can indeed bring higher brand value to the product, and it can also achieve the purpose of brand premium. The cooperation between the two parties to propagate the effect of winning a win -win situation. There are many new ways of joint names, and there are many new ways to break the circle of cooperation. I look forward to the opening of each mobile phone brand and bring more surprises to users!

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