"Douyin 818 Discovery Good Things Festival" is online, and interest e -commerce to help the national tide sales of good things

During the event, the platform specifically launched the "Encouragement" area, focusing on non -heritage, books, and agricultural specialty sales to help consumers discover and obtain their own national tide. It is reported that the "Douyin 818 Discovery Good Things Festival" will last for 13 days, and it will end on August 18.

Expert in Pan Mall to help merchants operate, and multi -field collaboration presents good quality and good things for consumers

This "Douyin 818 Discovery Good Things Festival" will use interactive topics, good live broadcast rooms, potential expert support live broadcast rooms, layered task competition incentives and other methods. Supporting or goods subsidies, helping them to reduce costs and improve their costs during the event, and operate online and offline operations, and gain new market increasing.

Based on the content scenarios such as short videos and live broadcast, the platform will also focus on the pan -mall scenes of Douyin Mall, Douyin Search, Store Window, Goods, etc. to meet the diversification of various businesses Operating needs help its quality and multi -channel connecting consumers nationwide.

During the event, the platform will distribute red envelopes in the entire scenes such as short videos, live rooms, and malls to provide consumers with real subsidies and benefits. In addition, the "peaceful purchase" equity products including 7 days without reason, no reason for returns, genuine guarantees, allergies, and bad single -pack compensation will continue to escort consumers' rights and interests.

The platform's "Spring Rain Project" will also launch the "100 kinds of good lifestyle" on August 8th. With the theme of "Summer Fun Play", it focuses on the protection of home Qing Dynasty, clothing, shoes, bags, and food fresh and so on. In the industry, high -quality content continues to be positive incentives, and strives to allow consumers to discover and obtain their own good price and improve their shopping experience in more high -quality e -commerce content.

Pay attention to the creation of social value, and promote non -heritage, books, and agricultural products in the "Encouragement" area

"Douyin 818 Discovery Good Things Festival" will open up the "encounter" area, pay attention to the social value creation behind the sales of goods, focus on promoting products such as non -heritage, books, and agricultural products, to craftsmen, libraries, new peasants, and new peasants and new farmers and The space for the old domestic product is more displayed.

Playing mud, shooting tube, repairing the blank, upper bottom ... Under the polishing of traditional craftsman's Taoist crafts, an antique purple sand pot was unveiled in the live broadcast room. A journey of non -heritage cultural journey in an immersive is. The century -old store uses e -commerce "Chang Qing", and@百 百 百 百 restores the production process of Shanxi Taigu Cake through short videos to reveal the cultural essence of the technique behind. The six -generation inheritance and non -heritage of the Chinese old -fashioned double synthesis are not limited to offline physical operations, presenting various cakes to the public, and letting the brand go nationwide. These products that have gone through years of precipitation and ingenious craftsmanship will appear in the area with the special support of the platform's "seeing the craft plan", so that more people can see and recognize it.

During the event, the Douyin e -commerce assistant agricultural project "headline on the mountain" entered Sichuan and Chongqing, focusing on the agricultural specialty of Rician pomegranate, Xichang Grape, Chongqing Xiaoman, Jiangjin Cantye Pepper and other agricultural specialty. In addition, the platform will respond to the call of the third Shanghai "Fifth Five -Year Shopping Festival" to launch the "Shanghai Good Master Selling the Country" project, inviting expert anchors to help Shanghai merchants and domestic brand sales.

The relevant person in charge of Douyin e -commerce said that after the platform was upgraded to the global interest e -commerce, it extended from the content field to more fields. I hope to use "818" and other scenarios to gather short videos, live broadcasts, pan -mall and other scenarios. Provide more targeted assistance for merchants to operate; at the same time, the platform will continue to make efforts in terms of product quality, consumer rights guarantee, and social value, so that more good prices and good things will be effectively connected with consumer quality needs.

Cover reporter Huang Jingru

- END -