Dry rice is not as good as a nap, and the working person rolls in the "Golden Lunch break"

Foreigners never understand why Chinese people sleep twice a day.

Spain has studied the changes in the human body with a nap: 30 minutes a day, hormone secretion in the body will be more balanced, the incidence of cardiovascular system disease will also decrease by 30%, reduce human tension, and even 30 minutes of nap effects like sleeping like sleeping. A whole night of 8 hours.

However, most white -collar workers believe that their lunch break sleep quality is extremely low. Even if they buy various nodes, they still can't resist the fatigue body. Waking up at the most comfortable moment are uncomfortable. A comfortable environment can cause headaches, commonly known as "not sleep well."

On this day, the highest photos of the sun and the most lazy time for people, many merchants found business opportunities, so small that the eye masks were large to space, and they used everything.

01. White -collar workers born for lunch break

First of all, we cannot confuse the concept of lunch break and nap. The lunch break is a lunch break, and the nap is to sleep with a lunch break.

The folding chair is an unspeakable thing for Rongyu who has just joined the job. He has selected several people on major e-commerce platforms. The price ranges between 60-90 yuan, but he refused to place an order. I was a newcomer at noon to set up a folding chair, and I announced that I was going to sleep for a nap, and I felt that it was not good. "In the end, he placed an order with an artifact that could take a nap without lying on your stomach: ostrich pillow.

This ostrich pillow, which was once recommended by Xue Zhiqian, liberated the cervical spine while reducing noise. The price is about 68 yuan. On a mainstream e -commerce platform, the price of OSTRICH PILLOW ostrich pillow is nearly 300 yuan, with a monthly sales of 600+.

Unfortunately, this ostrich pillow is designed and produced by the British Kawamura-Ganjavian Studio. The domestic black-hearted small workshops are produced "Three None" products. In the comment area, some people said that "the ostrich pillow is not sound insulation at all", and some people say that the odor is too large, and the content filling has also been leaked.

Although the risk of online shopping is too high, the days of offline stores are not so good. One of the person in charge of the department store said: The lunch break economy is indeed a hot topic, and many counters can indeed buy lunch breaks, but they still have not considered it. Putting the lunch break products in the same store for sale, this follows the "28 law" of sales.

People who have high requirements for sleep quality will "refuse noise", from buying disposable earplugs, and then switching to noise reduction headphones. The cost has increased from 2 yuan to 2,000 yuan, and then to eye masks, blankets, pillows ... it seems that it is already exactly. There is an unusual road to the saturated lunch break.

Have you seen a nap that can take a takeaway? Koala Sleep Japan, Japan, launched a nap space takeaway service. A call of a van that converted into the bedroom was driven downstairs. According to a local Japanese organization survey, the average sleep time for the Japanese was 7.37 hours. Economics caused by lack of sleep every year due to lack of sleep. Losses up to 15 trillion yen.

Although the parking spaces for business areas working in domestic white -collar workers are too expensive, the possibility of a nap for bread is not possible. But do not underestimate their attachment to the nap. Ms. Liu, who works in the country of trade, has chosen a nap with her colleagues, but the last way does not last because the average of 30 yuan per person, the cost is too high, and the backing range Time is too long.

Among the surrounding restaurants where Ms. Liu worked, many hotels stated that they had launched services for lunch breaks, but once they encountered services such as the tourist season, they did not make money.

The official definition of lunch break is a break at noon. More than 70%of companies have 1-2 hours of lunch break, but for the full white-collar workers, lunch breaks can be used for other things.

Ms. Liu once had an idea. She wanted to use lunch break to exercise nearby gyms, or go to nearby malls for massage, but massage and fitness are all card systems. She usually can enjoy only noon, and she has to go to get off work. Picking up the child, for half an hour every day, it is not worth it.

According to iimedia Research (Ai Media Consultation) data, 67.38%of people in my country often take a nap, and 30.49%of puppets will occur for a nap, but 2.13%of the respondents do not take a nap for various reasons.

From the perspective of regional point of view, the proportion of lunch habits in first -tier and second -tier cities is higher than the third and fourth -tier lines, especially white -collar workers are more willing to lunch breaks. The pressure of work and trivial things that integrate into life need to be released.

The Labor Law did not make a regulation on the lunch break, but the lunch break was a manifestation of whether a company said whether it was humane. The four employees of Haier had been fired because they had a lunch break because they slept in a public reception place. Round violations.

However, according to the complaints of Haier employees: the group is too busy, only 30 minutes of eating time every day, queuing for 10 minutes, a few minutes of meal, you have to eat back to work, and you must get early, otherwise you will be scolded.

Should I "work hard for a lunch break"? How precious is the sleeping time of contemporary white -collar workers?

02. The huge lunch break economy

There were white -collar workers worked hard for the lunch break, and lattles were to prevent sleepy insects to work. Coffee, tea, and early sleep are still unable to resist the boring of work. In a blog in China, only 30%of the respondents said that they could sleep well, and 80%of the respondents said they would be sleepy at work. What is the daily sleeping time of the questionnaire? Only 26%of people answered that they could reach more than 8 hours. 20%of people said that their sleep was less than 6 hours, and 4%of people stayed up late for supper.

The most important thing is that "work pressure" has become the most choice for people without falling asleep. For white -collar workers with quantitative work standards, the nap is likely to delay their time off work, so no matter how large the pressure is.

South Korea's "Daily Economy" once said that the lunch break has improved the efficiency of the Chinese people, which is also the cleverness of the Chinese. They believe that if the noon break is not good, there is no way to work in the afternoon. Money is better for yourself to rest, which is also the source of the development of the "lunch break economy".

What are the ways for lunch breaks?

The first is the major "nap artifacts", which not only includes eye masks, humidifiers, folding beds, neck pillows, etc. A industrial park in Chengdu even moved the "noon sleeping warehouse" into the office building. Due to the lack of supervision security, this service did not continue.

Followed by beauty entertainment consumption, white -collar workers with a lunch break of more than 2 hours can go shopping, watching movies, and consumption beauty for the purpose of relaxing their physical and mental. In Beijing, the lunch break on working days is the rush period of many US industry stores.

The third is web browsing. Weitao data shows that from 11 am on the morning to 1 pm is the e -commerce platform browsing peak hours. On major media and e -commerce platforms, this time will also be selected for advertising. The active number of the third learning platform is also at the peak point.

"Daily Mail" studied British research on the same proportion of men and women found that the probability of men's puppets is twice as much as women. Nevertheless, European and American people still believe that sleeping at noon is a waste of good time. Throughout the world, it is true that it is indeed indeed. Only the Chinese have a soft spot for lunch.

In terms of diet, we pay attention to "full at noon", and the most common staple foods we eat include carbohydrates. After entering the brain, amino acids are more likely to be sleepy than those who only consume carbohydrates. Coffee is larger than domestic. Every year in Finland consumes 12kg of coffee, which is equivalent to an average of 2.4 cups of coffee per person per person.

Twenty years ago, Zhang Hanxue in Hunan founded the "nap". After all the 80 lounge chairs were lying on, the first day, Zhang Hanxue's turnover reached 800 yuan. The nap is blossomed in Shenzhen, and it runs through the commercial circle of financial centers, Huaqiangbei, Liantang, Bagaling and other regions. More than 10 chain stores have opened in the relatively concentrated area of ​​the building, with a monthly income of more than 50,000 yuan.

But recently, this "nap" was searched again, but there was no wind sound, but four or five years ago, there was a nap in the Xujiahui business district in Shanghai. Finally, because the business was small and the rent was too high, the door was closed.

For a nap, it is not proportional to the cost of only two hours at noon. The cost of paying time is not proportional. Therefore, some people in the industry suggest that smart merchants need to actively revitalize resources, introduce new concepts, combine lunch breaks with leisure and entertainment, so that the form is not the form of no form. Single, lunch break is richer.

The lunch break is a random and casual behavior, and it is precisely because of this characteristic that businesses who want to seize the lunch break can attract more people to consume in the store through interesting, leisure, and relaxing ways. Card.

The Chinese people's sleeping and getting up late also contributed to the birth of lunch breaks. In 2017, the French TV News Network even put forward a proposal to learn from the Chinese people from the Chinese people: Although the French sleep for less than 7 hours a day, they can learn the Chinese people's nap to sleep for noon every day. what!

my country has been called "sleeping giant". The huge development of my country's economy is the wisdom and struggle that the people of our country are unsuscript and reasonably dominate sleep time.

refer to:

Battle? British media: Studies have found that men love nap more than women -China Daily

White -collar workers resign and start a nap, business burst, now there are more than 10 chain stores -entrepreneurs

2021 China Lunch Sleeping Book: 67.38%will often have a lunch break. Have you "dragged your legs"? ——Ai Media Network IIMEDIA

It's too tired to sleep on your stomach, it's too expensive to find a house! The lunch break economy is not only a pillow -the poster economy

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