What sparks will the Yuan universe collide with SaaS?

Editor: As a new concept, the Yuan Universe has attracted the attention of many people once it was put forward. SaaS companies have also begun to explore the combination of the Yuan universe. So what is the combination of the Yuan universe and SaaS? The article gave the answer, let's take a look together!

The first application scenario of the Yuan universe is the game, so people's initial experience of the Yuan universe comes from the game.

The first "ROBLOX" of the Yuan universe is a game company. The game in ROBLOX can customize the role. At the same time, it focuses on the design of players' social needs and has a set of economic systems in the game. As early as 2019, Roblox's community players had a monthly survival of more than 100 million, and a total of tens of millions of creators used tools provided by Roblox to develop games.

At present, the boundary of the Yuan universe is gradually expanding, entering the enterprise -level market from the consumer -level market.

The first to propose the concept of corporate Yuan universe was Microsoft. In May 2021, Microsoft CEO Satya Nadella proposed the Enterprise Metaverse of Enterprise Metavery at the BUILD Developer Conference. Essence

However, in practice, the effect of the Yuan universe as a remote office tool is not satisfactory. Microsoft researchers surveyed more than 61,000 Microsoft employees, showing that the transformation of Microsoft to long -range office has damaged the communication and collaboration between different business teams in the company, and threatened the employee's productivity level and long -term innovation.

In the essence of regression, only by providing value for enterprises and forming new business growth points can the Yuan universe truly affect the change of productivity.

Under the wave of Yuan Universe, SaaS companies began to think about the commercial value of the Yuan universe. How to combine SaaS with the Yuan Universe, where is the application scenario of the Yuan universe SaaS? What are the possibilities in the future?

1. Reduce the threshold for digital people

Digital people, as the status of the Yuan universe, are the earliest commercial scenes of the corporate Yuan universe. Whether it is a virtual beauty master Liu Yexi, digital idol Luo Tianyi, or virtual assistant Du Xiaoxiao, virtual spokesperson Ayayi, with its realistic appearance and cool 3D special effects, he has obtained high flow and high returns.

However, behind a surreal digital person is high production costs and long -term R & D waiting. Data show that Liu Yexi's research and development is half a year, and the cost is at a level of one million yuan, while the short video cost of the first Liu Yexi is about hundreds of thousands of yuan. Such investment is obviously not small for ordinary people and SMEs, and for the "high" of this entry level for the Yuan universe world.

Come to draw the chief growth officer Wu Lin, "We experience the digital world in the form of a digital avatar. This digital avatars can be made into high -mode and realistic film and television CG characters. Although the more realistic, the better the effect, but it will increase production costs and bearing loads. The computing power of the system is difficult. "When using CG characters to drive the Yuan universe, the world will only become the music of a few players and cannot touch the majority.

How to reduce the use threshold of digital people and let more people realize the freedom of digital people? SaaS -based virtual number people can provide customers with standardized services through subscription models, solve the pain points of limited customer budgets, and provide agile modern solutions, timely respond to customer market demand Service guarantee.

When everyone gets tickets to the world of the universe, there will be a large amount of users entering the digital space. At this time, the second ability of the manufacturer will begin to test the manufacturer's second ability: how to create a benign interactive creator ecology, allowing users to be in the digital world in the digital world Get a sense of value.

In this regard, Wu Lin said that in addition to bringing productivity value to users, he also hopes to cooperate with the ecology through creative ways. The user is both the demander and the creator. On the one hand, the content creation is achieved through the material templates of the platform, and on the other hand, it provides material content by joining the creator alliance to obtain personal income and form a benign creative interaction.

"The combination of creativity and the Yuan universe can easily impress the group of digital aborigines and generations Z, allowing them to quickly switch from the real world to the virtual world." Wu Lin said.

It should be noted that while the market potential of the virtual digital person has great potential, there is also a situation of severe homogeneous competition and intensifying the industry. According to the data of Sky Eye Inspection, there are more than 288,000 virtual digital enterprises in my country, and nearly 70 % of virtual human enterprises are established within one year, and the industry has entered a period of explosion.

2. VR exhibition promotes interactive communication

Under the influence of the epidemic black swan, corporate activities are restricted, and most companies choose to transfer from offline exhibitions to online. However, the core appeal of the exhibition is not to obtain the content information of the exhibition, but more importantly to initiate questions and contact others. Traditional online exhibitions only have dialog boxes and text symbols. They cannot convey emotions, initiate questions naturally, and generate in -depth communication, reducing communication efficiency.

In the Yuan universe space, natural attributes of interaction and social networking, everyone can negotiate and trade with others in a virtual image. When visiting the VR exhibition, users can enter the scene through the VR headset and the app on the mobile phone. When visiting the exhibition, users can encourage, move, exchange business cards, applaud and other social behaviors to interact with others. In terms of specific businesses, the SAAS -based VR exhibition solution can be used through VR material collection, image processing, cloud storage, immersive display and other services to quickly build the Yuan universe exhibition for enterprises. Hotels and other fields.

If the experience of the Yuan universe exhibition brings to the customer is limited to the plane world that enters the APP, then this is obviously not more efficient in watching the exhibition. At this time, the significance of the terminal device represented by the VR head display is highlighted. After accessing the VR header, the exhibitors and the purchaser's physical movements in the physical world can be captured by digital space and mapped on the digital division on the body. To achieve cross -border synchronization, "same field" with the other people in the Yuan universe, in -depth exchanges to improve communication efficiency.

In fact, the VR exhibition must reach 100% full virtual scenario, and it also requires the support of hardware equipment and infrastructure on the upstream of the industrial chain.

Due to the immatureness of the hardware equipment and infrastructure of the Yuan universe, the time for people to enter the 3D Internet. VS • WORK co -founder and COO Xu Chenxiang said that the current VR glasses can only use a small screen, and there are many realistic scenes that cannot be covered with the naked eye, insufficient immersion, and bulky size. Essence

The second is the computing power of the cloud. When VR glasses -like VR glasses are popular, it can be imagined that its terminal computing power is very small. It is a huge computing system to provide cloud rendering services in the 3D environment of the Yuan universe. As far as the current situation is concerned, the industrial chain of cloud rendering is immature, resulting in expensive production costs of manufacturers, and even the cost of customer use.

Regarding the future of the Yuan universe, Wang Xingcan, the founder and CEO of the mobile micro -world, believes: "The software and hardware and network environment of VR technology are immature, and it is unrealistic to enter large -scale users in a short time. This requires the market for five to ten years. , Recognize the process. "

At present, the VR industry is on the eve of the outbreak. According to IDC's latest data, META's Quest 2 occupies a 90% share of the VR helmet market, followed by byte beating PICO accounts for 4.5%. In addition, Apple will also launch VR helmets to divide the entire market.

It is foreseeable that the addition of giants will accelerate the development of the upstream of the VR industry chain, and the downstream application pattern will also face shuffling. For SaaS manufacturers, the era of hard food is coming, and the "SaaS+hardware" model is more competitive in the future.

3. MR live broadcast improves corporate efficiency

With the gradual penetration and in -depth application of live broadcasts on the corporate end, users' demand for live broadcast experience and live broadcast capabilities has increased, and the traditional live broadcast environment also has problems such as "setting single, homogeneous content, poor interaction". New changes are launched in interaction and content. In this context, MR (hybrid reality) live broadcast.

As a new live form, MR live broadcast can show 3D effects that interacts with virtual pictures and real information. Relying on offline green screen areas to construct a realistic virtual scene, move offline activities to the online live broadcast room. In the ideal state, the real scene and virtual scene cannot be distinguished.

Liang Yingwei, vice president of Polywell's technology, mentioned some time ago: "As a SaaS manufacturer, what we think is not just how to apply more cooler and more advanced technology, but also how to make our users apply at low costs and low thresholds to apply them to low -cost and low thresholds to applies to low -cost and low thresholds. The technology we update has more value. "

In the process of helping the digital transformation of enterprises, SaaS's MR live broadcast can make corporate office more efficient. For example, the enterprise spends tens of thousands of yuan at a large conference to arrange the scene, and in daily training and discussions, it tends to use free or lower cost technical solutions to achieve communication purposes. Now through the MR SaaS technology, only one notebook is required to connect the MR live broadcast system to get a low -cost, multi -scenario, and low -delay experience.

It is worth noting that the MR device integrates the virtual and physical world together by collecting new information that occurs around. Although this form does not conform to people's settings for the Yuan universe, it cannot be immersed in a completely virtual environment, but MR Technology can improve the production and operation efficiency of enterprises, and is widely used in corporate training and marketing activities, and its development prospects are still expected.

In addition, the combination of MR technology as AR/VR technology and other XR technology can allow people to enjoy the virtual world in advance. This combination will become the mainstream of the present stage.

Fourth, conclusion

At present, SaaS manufacturers' exploration of the Yuan universe scene is mainly reflected in the gameplay of simulated physical worlds and mobile Internet. In addition to the scene involved in the article, there are also directions such as production workshops, autonomous driving, education and training, construction engineering design, shopping, etc.

With the development of cloud computing power, 3D rendering, terminal equipment, and network communication technology, the combination of the Yuan universe and SaaS is expected to occur in the future.But before that, manufacturers still need to continue to explore from reducing thresholds, enriching scenes, and building ecology.The Yuan universe SaaS under the spotlight is still long -term.Author: Yi Yuan; Edit: Swallow; Captural Editor: Xiao Shuang

Source Public Number: Niupi Society (ID: Neuters), corporate service insight.

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