These 28 entrepreneurial creeds, understand Lei Jun and Xiaomi

On the evening of August 11, Lei Jun brought his third annual speech and shared his feelings and thinking on his entrepreneurial road for decades.

Lei Jun bluntly said: "The setbacks and failures you have experienced, and even those things that seem to be meaningless to spend time will become your most valuable wealth."

In the annual speech, in addition to the highly anticipated new products, Lei Jun also brought the same special product- "Xiaomi Entrepreneurship Thinking" to the public.

This is an internal reference book of Xiaomi, and it is also the first commercial thinking of Lei Jun, including Xiaomi's methodology and a large number of practical cases.

In the years of entrepreneurship, Lei Jun has experienced the dream start of Xiaomi mobile phone 1, and has also experienced the darkest moment of the company's product sales decline and supply chain failure.

Lei Jun brought these recovery of his business in the new book "Xiaomi Entrepreneurship Thinking". It not only records the process of entrepreneurship and growth, but also integrates dry goods such as Lei Jun in team management, business strategies and corporate culture aspects.

Regarding entrepreneurship, about management, and about ideals, there are 32 essences here. They are selected from Lei Jun to kiss the new book "Xiaomi Entrepreneurship Thinking" and share it with you.

Source below/"Xiaomi Entrepreneurship Thinking", oral/Lei Jun

Entrepreneurship: Fantasy start, precipitate, take off again

tuyere

"Standing at the mouth of the typhoon, the pigs can fly to the sky." This sentence seems to only emphasize the wind, just encourage speculative psychology. Facts are actually completely opposite. I once joked with my friends that the subject of the phrase "pigs on the wind" is a pig. The original intention is to say that when entering a new field and looking for new opportunities, lowering the posture and studying. Timing, taking advantage of the trend.

Talent

Establishing a team is a very painful process. When I was interviewing each cattle, the cattle were also interviewing me. My summary experience is that I have a thick face. People can take care of the cottage three. I can take care of the cottage. No matter what the way, it is a good way to make talents.

trust

Why are you so serious and strict? Because the career we want to do is difficult, the light can be dry enough. We must find a common vision, ability, and responsible person to find people who can drive and do themselves without managers. At the same time, trust is extremely powerful. We are willing to believe in every colleague, so we must be serious and cautious when looking for someone.

First wrench

At the beginning of the start of smartphones, calling, sending text messages, address books, and desktops are the most common functions of people. As long as we concentrate, focus on making these 4 core functional modules. When encountering complex problems, for engineers, the most important thing is to find the "first wrench" first, which is a very important ability to simplify complex projects.

Unite

Why can Xiaomi get rid of the "death spiral" of the decline in sales? Aside from the so -called luck factor, adhere to the values, quickly and profoundly reflect on, repeat, learn, iterative ability, and closely unite with users, so that we still have precious trust and expectations of users at the most difficult moments.

Self -restraint

Before listing, I was most worried that Xiaomi became a public company, and capital would definitely force Xiaomi to create a "excess" profit. I am confident that I can carry such pressure, but if I do n’t do the CEO one day, can Xiaomi management continue to restrain the pursuit of high profits and insist on making good products “moving people’ s hearts and kindness ”? There is only one way to think about it, that is, in the form of legal documents, solidify this dedication, and permanently restrict the net interest rate of hardware.

Methodism: Infinitely extended Internet thinking

Belief

Our generation has a special longing and belief in the Internet. Those who have experienced early Internet, all have idealism that completely changes the world, just like the explorer in the dark, but there is a shiny starlight above the head. We believe that the Internet represents the power of enlightening human beings.

Transform

Since the emergence, the Internet has been violently transformed our life form, and on the other hand that affects people's cognition. It first changed the form of information flow, capital flow, and logistics in society as a tool, and then promoted the changes in social communication methods and products and services. Even it has become a way to reorganize social resources and verifies a series of universal methods for efficient innovation.

Love

Writing a program is really the happiest thing I have encountered. Writing a program is like writing poems. It needs imagination, with concise expression ability and the ability to build worldview. The excellent procedure is as simple and elegant as poetry. I put all my enthusiasm on the writing procedure.

Eye -catching

Title: I feel vaguely, although there may be bubbles, there must be a reason for it. All Kingsoft made all the values, but where must we not realize that it lacks a potential huge value space provided by the Internet company. At that time, I didn't understand that software was a tool, and the Internet provided services. The software could be transformed into a user -oriented service through the form and channels of the Internet. And this is exactly the enthusiasm of Kingsoft's era of mobile Internet after 2010.

Insight

The Internet is a tool, and every company will become an Internet company in the future.

Nature

I have to think about the nature of the Internet again. And these thoughts made me finally discover that in the long run, there is no so -called pure Internet company. The characteristics of the Internet are the extreme magnification of some commercial innovation or standards that have existed in new technical conditions. The Internet thinking can be applied to the Internet Methodism of all industries in the times. Seven -character tactics

Focusing, extreme, word -of -mouth, fast, this is the Internet seven -character tactics I summarized, and it is also my high sum of the Internet thinking.

Focus on

For the survival and development of a company, without "focus", there is nothing. So, when we are talking about "focus", what are we talking about? I have summarized the four core propositions:

• Clear mission and vision.

• Deep insight, understand the industry, understand user needs, and find opportunities.

• Clear and firm goals and ability to match it.

• Restraint greedy, less is more.

Why

The startup companies that can stand out at the beginning were sharp enough, but because they did less things, they were very focused. However, after running to a certain scale with intuition, it is easy to lose the direction. At this time, you must consciously think about convergence and make the original "why" in the heart. The precise language is refined, and it will tell you the answer to the most essential proposition of "where the company comes from and where will it go."

incision

The resources are always limited. The smaller the incision, the greater the pressure, and the stronger the breakthrough. Therefore, as large as the company's business, as small as defining a product, for a specific business goal, based on insights and the basic capabilities we have, we must do to constantly converge and focus on the necessary "minimum incision". This is why we have repeatedly emphasized "restraining greed" and trying to pursue "single -point cutting".

Change the change and change

Is the ultimate only talented genius? I don't think so. On the contrary, I always believe that the ultimate can be polished and trained. It is necessary to have a always -dissatisfaction with the status quo, uneasiness, and always pursuing perfect patience in the continuous improvement of dull and painful improvement. In fact, the release of the product is not the end, and the product release is not the end. Internet methodology tells us that when the product is sold, it is the beginning of the relationship with the user. Products also need to be updated continuously. From generation to generation to improve, changes and changes are changed again, it is a wayless way.

Optimal solution

We can almost be sure that in each technology generation, in terms of product design, there is an optimal solution corresponding to every category and every needs. If you have not found recognized optimal solutions in the field of focus, then congratulations, you still have a very big opportunity to keep approaching it until you find it and build a strong competitive advantage.

Nail

When you roll up your sleeves to prepare for a big job, I suggest you ask yourself three questions repeatedly:

• Do we really need the extreme need to be pursuing?

• Do we pursue the core competitiveness of the product / service?

• Can we pursue the ultimate can form long -term sustainable competitive barriers?

Therefore, where to knock nails determines the value of "extreme".

Hidden

I have heard a voice that the company should deliberately reduce the number of direct contact points with users in order to maintain the so -called brand high -level and distance. Such ideas are incredible. Internet experience tells us that the growth potential of high -frequency scenarios has always been higher than low -frequency scenarios. How to shift from low -frequency to high -frequency is the pursuit of all operators. Moreover, if it is really clumsy, how can this beyond the age of social media and increasing information transparency?

Practice: The explosive product depends on "building", not "marketing"

Technology -oriented

The so -called "technology -oriented", the so -called "everything is based on the team to achieve the foundation", the core is to promote the culture of the engineer and shape the soul of a technology company: belief technology, pursuing technology, and respecting technology explorers -engineer group, group group, group, group, And continue to increase investment to create the best conditions for engineers and support their craziest ideas, so as to ensure that technology accumulates continuous accumulation.

Innovation

There are only two things called innovation: one is to do what others have not done, and the other is what others have done but did not do. Such things are definitely not easy to do, and the result of 99% is failure. Mr. Lu Xun said: "Before there is no genius, there must be a soil that cultivates genius." Genius and innovation are as small as possible events. Genius needs the soil. Innovation requires the atmosphere. This atmosphere is to include failure and tolerance. We must have such a culture, that is, do not discuss heroes with or defeat, support every crazy idea, and respect every warrior who explores unknown. Engineer culture is to encourage innovation culture.

Engineering thinking

Many technology companies are emphasizing the important role of engineers. Unlike traditional commercial giants, most of the founders of the rapid rise and long -lasting Internet technology companies are mostly engineers. Larry Page, Elon Musk, etc. are all engineers, and they are drunk to change the world with technology. I believe that today's business success not only depends on the technical achievements created by engineers, but also rely on the engineering thinking of the engineer. We can simply understand: creatively use scientific principles to systematically solve various problems.

Fan economy

It is impossible for any brand for the public to stay in the width of the "fan economy". The "fan economy" emphasizes specialization of worship and leadership of fans, while "making friends with users" is very different. Its core is to respect users, listen to users' opinions and put into action. "Putting friends with users" is actually the "mass line" under the guidance of Internet thinking: everything is for the masses, everything depends on the masses, from the masses to the masses.

"Water Army" and "Water"

With a sense of participation, there is new media marketing. I used to see that many brands spent a lot of money on new media marketing. At first glance, it was not satisfactory, but the ultimate effect was not satisfactory, or it could not last to attract users' support. Today, as soon as many companies develop products, they are anxious to make pre -installation and promotion. In fact, you might as well think about thinking about it, don't be so anxious to do marketing, can you polish the product first, first serve a group of users to make them "tap water". Essence

Shake

Many companies come to communicate and always ask me how "Are You OK" is planned. I said, it is really not planning, or I am more open. I can also understand that everyone is a bit of a burden, especially entrepreneurs. However, in the Internet era, equal communication of people is an irreversible trend. The more channels for interacting with users, as long as it is not obviously malicious, just play with users. Essence What's more, playing with your good friends, even if you make trouble, are not shameful.

Burst

"Explosion" is the result of "product", and explosive products are created, not marketing. Regarding explosive products, I think there are three conditions for generating, namely: high -efficiency industrialized production, pricing of mass consumption capacity, and product experience -oriented innovation.

Thanks to reform and opening up, today's Chinese companies have these basic conditions. China is the world's factory, with the most complete industrial manufacturing category, and national wealth has also increased significantly, and it has reached the critical period of consumption upgrade. In addition, China is also a hot spot for global innovation and entrepreneurship, and has a deep understanding of product -oriented innovation. Therefore, I think it should be an era of frequent explosive products. Every industry and products around us are worthwhile to do it again with the explosive model.

Efficiency revolution

There is no shortage of craftsmanship in the manufacturing industry, no shortage of innovation, no shortage of cost control capabilities, and it is not possible to make the product well. The core issue is that the business operation efficiency of the entire society is low, which is low in some fields. It is easy to cause a vicious cycle: the product is not good, the price is high, and every link cannot make money.

To figure out this matter, I have a grand ideal: I hope to promote the changes in China's manufacturing industry. The essence of this ideal is actually to change the current situation of general efficiency in the business world and launch a thorough efficiency revolution. Because only by improving efficiency can we resolve the contradiction between "good" and "cheap".

- END -