Helan County: E -commerce empowers agricultural products and rural rejuvenation to open a new bureau

Right now, the tomatoes in Helan County ushered in the peak sales season, and the villagers are stepping up to pick up mature fruits. Most of the tomatoes that will be harvested this year will be shipped directly to the warehousing logistics distribution center to sell online through live marketing and e -commerce operations.

In the early autumn, when I walked into Guinan Village, Helan County, I saw the tomatoes planted in the fields, with bright red, tender green ... At a glance, the fruit on the vine was beautiful, and the green leaves were at the time, showing the good scenery of the countryside. The villager Fan Shuping is gently unscrewing the mature tomatoes, and then handed over the logistics workers on the edge of Tian Yan. Such picking scenes will continue from mid -July to early September. Unlike previous years, the tomatoes picked this year were picked. All the e -commerce platforms will be sent directly to consumers across the country.

It is understood that this year, 260 acres of "Lufeng 2" tomatoes are planted in Guinan Village. This variety is not only a large color, but also high in yield. The output of acres is more than 20,000 catties, which is very suitable for long -distance transportation. This year, through the platform of the Rural E -commerce Public Service Center of Helan County, the "Lufeng 2" tomatoes in Guinan Village took the rural e -commerce express vehicle. The daily sales of online reached 2500 to 5,000 orders. The rising can be seen on the naked eye. "We standardize the online sales of tomatoes, and sell it through online platforms such as Taobao, Douyin, and Pinduoduo to help farmers increase their income." Said Yang Nan, head of the Helan County Rural E -commerce Public Service Center.

In the Helan County Warehouse and Logistics Delivery Center on the other side, the packaging workers have begun the operation of the assembly line. Freshly picked tomatoes are transported here, through a series of processes such as the envelope, the box, the weight, the box, and the transportation order. It is waiting for logistics to load them to all parts of the country. The warehousing logistics distribution center is a comprehensive demonstration county project of the Ministry of Commerce's 2021 e -commerce entering the rural comprehensive demonstration county. It mainly serves the upward and rural logistics system of e -commerce agricultural products and provides a series of services such as storage, refrigerated, freezing, sorting, packaging, delivery, customer service and other services. Essence Combined with the township (town), village (community) -level e -commerce service stations to comprehensively optimize the rapid production and sales of agricultural products, increase the time limit and reduce costs, allowing agricultural products to quickly produce and sell, and help farmers solve the problem of sales difficulties. "The agricultural products collected from the ground were transported to the warehousing logistics center for pre -cold, and then fixed, classified, and packaged. You can directly go to the hands of millions of households across the country through online sales." Yang Nan said Essence

In recent years, the scale of rural e -commerce in my country has continued to expand, the number of rural netizens has gradually increased, and rural e -commerce has maintained a good momentum. Rural e -commerce has become an important part of "Internet+" modern agriculture, and is an important means to transform agricultural development. Helan County Rural E -commerce Public Service Center provides services such as e -commerce operations, live marketing, etc., allowing more people to contact Helan agricultural products through online and vigorously develop rural e -commerce in Helan County, with the purpose of increasing the income of farmers The development of rural areas is the main direction, and solidly promotes the consolidation and expansion of the results of poverty alleviation.

Yang Nan said: "Next, we will continue to expand the influence of the public regional brands in Helan County, use the brand of public region of Helan County to empower the agricultural products in Helan County, so that the agricultural products in Helan County have a higher added value , To indirectly drive the enthusiasm of farmers breeding and help farmers get higher benefits. "

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