The first sports shoes CMF Design Research Institute in the country will land in Quanzhou

On June 17, the launching ceremony of the Chinese Sports Shoes CMF Design Research Institute and the first "X Grand Prize" sports shoes design contest was held in the spring. In the future, the research institute and design contest will be based on the development demands of the 100 billion sports shoes industry in Quanzhou, explore the industrial upgrade path around colors, materials and process design dimensions, and find creative works with both landing and forward -looking. Rise.

On the same day, the Quanzhou leading enterprises such as Anta, Tubu, 361 degrees, and Peak sent members to witness the event of the sports shoes industry, and the elite collision views of elites from all walks of life in industry, university and research. "Design industrialization, industrial design, and with digital empowerment, the sports shoes industry will have more intelligent interaction extension in the future." Participants said that the third -party research institute in universities, markets and enterprises is now justified. actually. □ Quanzhou Evening News reporter Wang Yujing Correspondent Liu Yinyanwen/Picture

National platforms empower the real economy by designing

Global sports shoes look at China, Chinese sports shoes look at Quanzhou. The average annual compound growth rate of the Chinese sports shoes market is more than 20%, which is the largest source of technology and producer in global sports shoes. In 2021, the output value of sports shoes in Quanzhou exceeded 200 billion yuan. Among the five pairs of sneakers in the world, one pair came from Quanzhou. With the increase of the health awareness of domestic people and the national movement of national movement advocated by the state in recent years, market demand has ushered in a period of rapid growth. At the same time, insiders in the industry pointed out that the pain points of industry pain points such as fierce homogeneous competition, single design, and insufficient independent innovation power in the industry must face up to industry pain points.

How to continuously transform the demand into spending? Innovative design is undoubtedly the optimal solution. To this end, Quanzhou's national technology -based industrial design service platform actively takes the initiative to take the initiative to unlock the industry. Under the guidance of the National Leather and Shoes Industry Productivity Promotion Center and the Shampoo Industry Technology Innovation Strategic Alliance, the China Leather and Shoe Making Industry Research Institute (Jinjiang) Co., Ltd. and Ditt National Industrial Design Center jointly promoted the preparation of the research institute. "In the future, relying on the" one research institute, a big data center, a designer alliance, a series of event events, a batch of original design ', the Quanzhou industry will strive to use two or three years to build a reasonable layout, complete service, strong professional ability, strong professional ability, Chinese sports shoes CMF Design Research Institute (Note: CMF full name Color Material Finishing, that is, color, materials and craftsmanship), create four major platforms: basic research and development platform, results transformation and incubation platform, public service platform, and talent training platform to issue Wang Wenqi, Dean of the China Leather and Shoe Making Industry Research Institute (Jinjiang), the global sports shoes industry. Essence

The staff of the Jinjiang Academy of China Leather and Shoes Industry Research Institute is working in the laboratory

The "X Grand Prize" is hosted by the National Leather and Shoes Industry Productivity Promotion Center and the Shoe Making Industry Technology Innovation Strategic Alliance. By issuing a design collection order to the world, while promoting the strength of Quanzhou sports shoes industry, it attracts more industry design design. Talent, for the development of the institute to develop energy, lead the industry's development trend, build a global sports shoes designer sharing and exchange platform, occupying the commanding heights of global shoe design.

"As of September, the results of the work will be released in November this year. At the end of the year, it will also be based on the establishment of the institute to start the docking of the competition work." Institutions, colleges, individuals, or teams solicit original works, and are carried out around the three directions of national tide elements, sports technology, and intelligent wearing, and will eventually produce ten design gold awards. For design plans or products with commercial prospects, the organizing committee will organize participants to dock with manufacturing enterprises and new sales platforms to help them get crowdfunding opportunities and jointly create explosive models. It is worth mentioning that, as the "X Award" sub -event, the Step Cup Grand Power Children's Innovation Design Contest was also held at the same time.

Industry, university -research cooperation told the story of Chinese sports shoes

Quanzhou has many well -known sports shoes brands. If you want to continue to stand at the forefront of the market, and master the right to speak in the market, you can't do without continuous design innovation, and it is inseparable from the help of production, university and research.

At the "Creative Future" theme forum on the day, guests from all walks of life in industry -university -research recognized the implementation of the professional research institute and recognized the voice of professional competitions. "The roots of third -party service platforms and the continuous start of related competitions are very conducive to promoting the healthy development of the sports shoes industry where the industrial cluster is located, and it is conducive to the bridge between universities and markets and enterprises." Say. "Creative design is as important as a source of live water." At the scene, relevant person in charge of a sneaker brand company said that enterprises needed third -party design services with incubation. Yuan Yan, an associate professor at the Xiamen Institute of Arts and Crafts of Fuzhou University, mentioned that in recent years, colleges and universities have been thinking about how to better train design talents with design thinking and meet market demand. " "".

"Design needs to learn a good story, let the design warm life, and avoid only passively solving the problem. Instead, you should first create a need." On the same day, the world's first 3D knitted shoe designer and the top ten outstanding youth in China design industry. Xiaoxi brings the theme of "Digital CMF Design Trends and Applications". He believes that with the iteration of intelligent technology, the rapid development of synthetic biology and genetic engineering, in addition to color, materials and technology, there are more extensive variables in addition to color and materials. Literacy. "I love, understand technology, cross -border, and think hard." Shi Xiaoxi mentioned in exchanges with designers from all walks of life that the market in the digital era is inseparable from the construction driving force. "Currently is the best development opportunity. Designers who understand Chinese culture can tell the story of Chinese sneakers. " Yang Xuetai, Dean of the Industrial Design and Research Institute of Huaqiao University and the founder of the Deter National Industrial Design Center, said that the "X Award" sports shoes design contest can be regarded as the "first show" prepared by the CMF Sports Shoes Research Institute. "X" represents the event. The unlimited possibility of the work also represents the unlimited help that the research institute and the design contest for the development of the industry and bring to people's good life.

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