Home projector sales in May 398,000 units, a year -on -year increase of 56%.

"Projector Evaluation", "Projector Selection Guide", "King of House Projectors" ... Searching on the Internet on the Internet, many popular entries jumped out together, and the name of "Must Must Must Make" is not vividly named. From time to when, the projector has gradually replaced the TV, becoming the first choice for many people to watch. Data show that there are currently more than 70,000 projectors related companies in my country; in May, the sales volume of domestic intelligent projection online sales was 398,000 units, an increase of 56%year -on -year. Where is it incense?

Yangtze Evening News/Zi Niu News Profile reporter Wang Can

You can watch widescreen movies at home

"You can watch widescreen movies at home, and the sound effect is also very good, which is no different from in the cinema." Speaking of home projectors, Ms. Nanjing citizens and grandson praised. At present, there are two projectors in Ms. Sun's house. One was bought 8 years ago. At that time, it cost nearly 6,000 yuan and was still used in the living room. Before the Spring Festival in 2022, Ms. Sun bought another small portable projector. It spent 968 yuan. It was placed on the bedside cabinet on the bedroom wall.

Ms. Ding, who was working at the bank recently, also bought a projector recently, spent only 200 yuan in the second -hand market. "Meizi!" Ms. Ding used three words to describe her feelings after buying the projector.

How hot is the projector now? Search for "projector" on a social platform with 450,000 notes. Many netizens discussed the "Projector Recommendation", "Projector Schiure", "Projector Review" and other content. Searching on the e -commerce platform, the price ranges from hundreds of yuan to thousands of yuan. The monthly sales volume of more than 10,000 projectors of a 3,000 yuan projector product is more than 90,000.

Save money, use simple, large screen

Why is the projector "fragrant"? The first is to save money, so you don't have to spend so much money to buy movie tickets. Ms. Sun calculated a account for reporters: two people went to the cinema together, and it took nearly 100 yuan to buy a ticket. Then buy some popcorn, cola and so on. It cost almost 200 yuan. It only costs more than 900 yuan to buy a small projector, watching the movie once a week, and it is almost "returned" in one month.

The second is convenient, installation and use are simple. "There is a wall at home. It is particularly convenient to install the curtain or connect to various lines." Ms. Sun told reporters that the projector she bought 8 years ago has the function of automatically adjusting the correction angle.

The third is that the screen is larger and does not hurt your eyes. The young Mr. Cao has also "planted grass" recently. "If you want to buy a cost -effective one, you can directly throw it on the wall. Because it feels less harmful to the eyes than looking at the iPad screen directly." Sun Sun. "Sun Sun." Sun Sun. "Sun Sun." Sun Sun. " The lady also told reporters that she felt that the projector watched the video without hurting her eyes, and she could also use cartoons for children at home. Now the family basically does not watch TV.

There are more than 70,000 related companies in my country

According to the online monitoring data of Ovi Cloud Network (AVC), in May 2022, the online sales volume of Chinese home intelligent projection traditional e -commerce channels was 398,000 units, an increase of 56%year -on -year; sales of 740 million yuan, an increase of 80%year -on -year; The average market price was 1853 yuan, an increase of 15%year -on -year.

What is the main amount of increase in volume? Ovi Cloud Network analysts believe that the first is that the offline consumer demand continues to be released online, and consumer electronics vouchers in various places also effectively stimulate consumers to buy the desire. The spot model is reduced; the third is the price reduction promotion of the product, so that some price sensitive users tend to choose high -end experience products, thereby increasing the average market price of the overall market.

Data from Tianyan Check shows that there are currently more than 70,000 projectors related to my country. Judging from the establishment time, more than 60 % of the projectors related companies were established within 5 years. Among them, in 2021, the number of newly registered registered companies in the projectors, with a growth rate of 62.69%.

Extended reading

How to choose the projector?

How to choose a home projector? When searching for the Yangtze Evening News/Zi Niu Journalist, he noticed that an e -commerce platform specifically listed the "Super Category Day Official Guide" and introduced a trick to buy.

The first is to look at high -definition technology, according to the height of projection technology and resolution, such as laser projection, SXRD technology, 4K ultra -high -definition, 1080P resolution, etc., so as to choose different viewing experiences. The second is to depend on the scene, such as outdoor camping, home theater, game e -sports and other scenarios, choose the one that suits you.

From the perspective of the purchase trend of the platform, the "lazy projector" with functions such as autofocus, automatic ladder correction, and adaptation of curtains is very popular in the near future. It is also the recent purchase of hotspots.

Edit: Qin Xiaoyi

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