Frequent the red line "playing the side ball", what is the chaos of learning apps?

Author:Changjiang Daily Time:2022.06.24

The download self -study software has become a tool for children to make friends and chat; a large number of advertisements are inserted in the learning app, and even some content involved in yellow and violent; pushing the "free collection ×××" activity, etc. It is suspected ... It is difficult to imagine that such a chaotic phenomenon appears in some applications used in online education for primary and secondary school students.

In the past two years, with the development of the "Internet+Education" model and affected by the epidemic, students' online learning needs have become increasingly increasing. Various learning APPs have become active, and they have indeed become an important assistant for children's usual learning. However, some of the existence of some learning apps such as induced advertisements, yellow involving yellows and violence have made many parents feel uneasy. It can also be said that the excessive commercialization and entertainment operation of some learning APPs have caused great potential harm to children.

Some media surveys found that some learning APPs "hanging sheep head and selling dog meat", although there are learning functions, but in essence, more like leisure and entertainment apps, chat rooms, message boards in the board. There are even extreme behaviors such as urging and encouraging self -harm. There are many endless sales, increasing payment items, implanting advertising games external links ... Some compulsory consumption and induction of consumption have made children and parents annoying. Most of these apps are some minors who are in primary and secondary schools. They are not yet mature and are easily induced by external factors. The means to monetize traffic. This behavior is not only suspected of infringing the legitimate rights and interests of consumers, but also destroying the environment for the healthy growth of young people.

What I have to say is that some learning APPs frequently step on the red line to "scratch the ball" and put on advertising involving yellow violence in the application that assisted primary and secondary students and even children's learning.

Enterprises can be understood, but there must be a bottom line to abide by the rules. In the face of minor groups, the business behavior involved in education must not be vague, and related companies must consciously bear the corresponding social responsibility. Merchants should clearly realize that learning APPs should not be just a simple business. They should pay attention to the value of tools to assist students to learn, let alone a tool for poisoning adolescents and making huge profits.

In response to these chaos, relevant departments have carried out many rounds of special governance, from being called "the most stricter learning APP supervision order" by the industry, to the provincial -level regulatory education APP method that Guangdong Province has introduced in the country, as well as recent Beijing City The "Notice on Further Doing the File and Management of Education Mobile Internet Applications" issued by the three departments such as the Education Commission and other departments is actively exploring the standardized management and learning app.

With the development of the mobile Internet, the learning APP has huge development potential. Only by removing the dross in time can we usher in a wider world.

(Source: China Consumer News)

【Edit: Zhao Ke】

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