Xu Li, CEO of Shangtang Technology: Digital Aboriginal People Decide on the Future of Yuan Universe

Zhongxin Jingwei, June 24th. On the 24th, the 6th World Intelligent Conference (WIC) was held in the cloud. The conference conducted in -depth discussions on the progress, empowerment, ecology, and ethics of the intelligent technology industry.

At the forum, Xu Li, co -founder, chairman and CEO of Shangtang Technology, delivered a wonderful speech entitled "Digital Aboriginal Determine Decision of Yuan Universe". The future of the universe's business has made opinions.

Xu Li said, "Many people ask whether there is such a large commercial space in the Yuan universe. The key is whether the Yuan universe can truly bring the evolution of productivity tools and interactive experience tools in the real sense."

The following is the full text of the speech:

When discussing a new thing, we always want to find a suitable definition or final explanation for it, as well as when facing the new thing of the Yuan universe.

Just as the classic science fiction movie "Galaxy Roaming Guide" is manifested, a high -level civilization calculated 7.5 million years in order to seek the ultimate answer to the universe, but only a very simple answer in the end: 42.42 in the binary The performance is 101010.

But in fact, from Aristotle to Newton's law, to relativity theory, the universe always increased the complexity of the complexity when humans thought that the ultimate law was discovered. Therefore, it is actually very difficult to find the real unity of uniform uniform cosmic law.

Then, in the Yuan universe, it is even more difficult for us to find the so -called answer.

Digital Aboriginal Cognitive Decisive Decision of Yuan Universe

In the present, the cognition of digital aboriginal people, that is, these aboriginal people growing and growing in the Yuan universe determine the future of the Yuan universe business.

The dialogue between the two generations of product managers may help us spy one or two. The young product manager told his parents that the current instant messaging software design is very inadvertent and always brush various advertisements. The product manager of the father said that because of the need for sending a text message in the past, it is now switched from paid scenarios to free scenarios. It takes time to watch the advertisement is a relatively normal product design.

In other words, if there is no past cognition, the two generations of people's perception of the same new thing will have a huge difference.

In fact, the Internet is subverted by new types of cognition of this type of person. There was a classic case. In 2020, the rapper Travis Scott opened a concert in the "Fortress Night" game, received an income of $ 20 million, watching 12.3 million online, and the playback volume reached 100 million times.

Everyone feels strange. The concert should be offline. How can it be moved online, and even the flow of its derivatives can reach such a height. But the new generation of digital aboriginal people have already accepted this model.

This is actually a change in the cognition of the new generation of digital aborigines.

Breaking the perception of virtual and reality binary

So, which cognition will have a decisive factors for similar things?

First of all, in the traditional Internet era, the virtual world and the real world have always been dual -opposed. In the past, the Internet connection was dialed with MODEM, and the whole process was very ritual. But in the era of digital mobile Internet, we are not connected to the Internet all the time.

The Yuan universe can also be based on this. The former Internet was not so real, and it was very different from the real world, so it would not be considered a universe. However, since the development, the vividness of the Internet's digital presentation and the interaction of experience have reached a new level, and the boundaries of the digital world and the real world are becoming more and more blurred.

A new generation of digital world Aboriginal people feel that there is no difference in experience of the two.

The core elements needed to enter the new generation of digital world are attributed to people, things, and fields.

The first is human. The core point of entering the digital world is how to form natural interaction between people and digital people. In reality, we can drive the virtual incarnation in the digital world; and the virtual human in the digital world can also project into reality with the help of augmented reality technology and complete a complete interaction. So the virtual body technology helped us find the entrance to the Yuan universe.

Second, things. Various objects in the real world do not necessarily have additional intelligent attributes. But when you enter the Yuan universe -a digital society, every thing can be designed as a smart body.

For example, Shangtang uses AI technology to drive the intelligent body behind the "StarCraft" game, which can produce the ability of independent decision -making. Such decision -making intelligence has currently surpassed the level of real people on many open issues.

For example, the decision -making complexity of "StarCraft" is 1685 of 10, which is far higher than 10 170. The current decision -making intelligence can already achieve the level of 6,200 human masters in games such as "StarCraft" and in the game matching mechanism of the Zerg single race.

In the future, all kinds of objects in the virtual world, even tables, chairs, benches, stones, and trees can have intelligent decision -making capabilities.

Third, the field. At present, the digital Yuan universe can reconstruct the real world three -dimensional digital. Now the digitalization ability is getting stronger and stronger. After full digitalization, it will feel more realistic and stronger in interaction.

Value narrative connecting reality and virtual world

After the passage of entering the digital world is opened, the integration of reality and virtuality can bring two categories of value narrative.

In terms of productive forces, the integration of virtual reality brings stronger productivity tools, making the original production and social collaboration more natural. For example, in some realistic industrial scenarios, when this connection is stronger, remote collaboration can be achieved, and a series of actions such as reality are used to guide the maintenance and maintenance to make the entire work process easier and efficient.

Another common scene is in the digital element universe, and the "distance" is redefined in meetings, collaboration, and interviews.

Therefore, the new changes in social cooperation will bring about the outbreak of productivity.

In terms of interactive experience, the information density brought by the entire Yuan universe is much higher than that of the traditional Internet, because it is a reflection of the real world, so the interactive experience is better.

Entering the open world, people can explore the world according to their own ideas; in the real world, virtual content can be projected into real scenes through mixed reality technology.

The Yuan Universe has spawned new productive forces and new consumption

With the improvement of the two core capabilities of productivity and interactive experience, new phenomena are emerging.

The first phenomenon is new productivity.

The Yuan universe brings new productive forces, new production models, and the outbreak of the supply side. The confirmation of the elements of the Yuan universe through the digital chain stimulates people's production desires, and then promote the large -scale outbreak of overall productivity.

Under this trend, UGC (user production content) can be quickly transformed into UGA (user -based assets), because once the content confirms its right, it becomes assets and can be traded and transferred.

For example, an artistic creation that integrates 5,000 works- "First 5000 Days", which took more than 60 million US dollars of sky -high prices at the Christie's Auction, which is also the first in the world for sale in traditional auction houses. Pure digital works.

With the breakthrough of this type of capabilities, some traditional expression methods can also be attached to the inherent objects through XR, AR and other models, and get a new presentation of digital assets.

The digital cultural and creative "Millennium of Millennium-Dunhuang Nine-color Deer Limited Digital Crystal" launched by Shang Tang and Dunhuang is completely sold out in 30 seconds after launch. This also shows that the new generation of digital aborigines have been highly recognized for digital assets produced by users.

After the outbreak of productive forces and the supply side became abundant, many people's creative desires were also inspired. For example, on Opensea (NFT trading platform), a year's transaction volume reached 20 billion US dollars. When the works of many authors are confirmed, they are traded again, and the creators can receive "commission" every time, so their desire for production has also increased.

When artificial intelligence develops to a certain extent, AIGC (artificial intelligence generate content) will bring new production tools, that is, to produce what you want with artificial intelligence, as long as you have creativity, you can realize digitization in a true sense.

Google IMAGEN, which is more popular a while ago, is a tool that can generate creative content in words. Someone entered the famous paintings of the Song Dynasty and asked to wear VR for the Oriental Tigers in the Song Dynasty, and Imagen generated a picture.

Its creation is very personal, and it is completely consistent with people's cognition and perception. The birth of such tools has greatly accelerated the overall production process.

The MMEDITING in the Shangtang Computer vision open source algorithm system OpenMMLAB can adjust the shape of cats in each dimension, as well as details such as eyes, ears, and tails. Enter the dependent variable you want to generate a completely different pet cat, and then share it to the circle of friends.

It can be seen that NFT technology has stimulated people's production desires for creativity, and AI technology has promoted the improvement of production efficiency and production capacity.

It can be said that productivity tools and interactive experience tools truly improve our productivity in the digital world.

The second phenomenon is new consumption.

In the Yuan universe, our consumption concept has changed. The Aboriginal people of the Yuan universe are not just the "things" that consumption, they are looking for identity through consumption "virtual labels".

The OPENSEA platform mentioned earlier achieved the overall transaction volume from 0 to 20 billion US dollars a year. Its representative is the avatar of the NFT monkey, and the basketball player library spent 180,000 US dollars to buy. As of today, the price of such a simple monkey avatar is about 3 million yuan. Many people buy as the identity label of the Yuan universe, which is used as an avatar, indicating that they are a Yuan universe player and an aboriginal of this open world.

In addition, in some game virtual scenes, people generate their virtual images in one click. As the so -called thousands of people, people want their own characteristics in the virtual world.

The outgoing expression of personal character and attributes will become the core of the new consumption of the Yuan universe.

For another example, at the large AI exhibition, Shang Tang used the original digital person to drive Gongsun Li in "Glory of the King" to interact with the audience. In fact, behind the scenes, as long as someone makes actions or speaking, Gongsun Li in the front desk can be carved in real time and communicate with the audience. I didn't expect Gongsun to Li such a female image, behind a big man behind him.

The future business concept of the Yuan universe

Many people are asking, is there such a big business space for the Yuan universe? In fact, the key to whether the Yuan universe can truly bring the evolution of productivity tools and interactive experience tools. Such evolution will subvert the core model of the Internet, mobile Internet or traditional business.

In the real world, there are many Internet platforms for social, search, advertising, e -commerce, and games. If the productivity tools and experience tools can be improved, they can be imagined that in the Yuan universe, these platforms will become an open world and redefine. The original Internet business model was perfectly engraved in the Yuan universe. In the next stage, as long as you redefine the business model with the cognition of the indigenous cosmic people, you can have huge imagination.

In the Gartner 2021 emerging technology mature curve (Hype Cycle), NFT, decentralized identity, generating artificial intelligence, digital person, artificial intelligence -based artificial intelligence, AI enhanced engine, and multiple experiences have become popular technologies. Most of them are related to the Yuan universe.

Maybe many people will think that the Yuan universe is close to it, but from this curve, although the Yuan universe has huge possibilities and potential, the technology maturity is still yet to be improved, and it takes longer to build it to build it. Giant infrastructure.

Just as the Internet "3W" was born in 1989, but its real commercialization may be 10 years later. So many things seem to be close to you, but it takes a long time to build it to mature.

Of course, we must not be arrogant. The ability of technical iteration is actually very fast. For example, the best artificial intelligence algorithm has increased more than 1 million times in the past ten years. It breaks through most people's imagination of the original technology development.

Here, the only thing that can limit you is imagination. Let's embrace the digitalization of the Yuan universe together, thank you all! (Zhongxin Jingwei APP)

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