New way of integrating technology, Henan Satellite TV helps the development of the e -commerce industry

On June 29, 2022, at the Tianjian Lake Wisdom Network Industrial Park Exhibition Center in Zhengzhou High -tech Zone, Henan Satellite TV and Zhengzhou Broadcasting Dasheng Network Technology Co., Ltd. reached a cooperation intention to cross the live broadcast project.

The two parties jointly stated that they will be supported by scientific and technological productivity, driven by media integration and communication, and jointly create a new live broadcast base. Through the development of the development of the e -commerce industry, it provides more choices for the development of grass -roots enterprises, contribute to the revitalization of rural rejuvenation Essence

"Document No. 1 in 2022" - "Opinions on the Central Committee of the Communist Party of China on the key work of the key work of comprehensive promotion of rural rejuvenation in 2022" put forward new requirements for the rural e -commerce field, requiring the implementation of the "digital merchants and farming" projects to promote e -commerce to promote e -commerce Enter the countryside and promote the healthy development of the live broadcast and cargo of agricultural and sideline products.

Song Yang, deputy director of Henan Satellite TV, said that the launch of the live broadcast project is exactly the concrete manifestation of the mainstream media practicing the national strategy. Henan Satellite TV will be closely integrated with the cities and counties of Henan Province to use the advantages of live broadcasts and cargo, promoting and promoting the local advantageous industries, specialty products, and environmental resources. Become a new window for understanding the development and experience of various places.

Zhu Changlin, general manager of Zhengzhou Broadcasting Dasheng Network Technology Co., Ltd., said that the difference between cross -live broadcast and conventional live broadcast is mainly reflected in the space barrier that can break the live broadcast room, make the live broadcast room more lively and interesting, and make the anchor and fans stick more. powerful!

Wang Jianghua, a million fan anchor of the equipment on the spot, said that the crossed live broadcast is indeed fresh, not only to achieve the interconnection of different places, but also to switch the immersive background at will, which has indeed brought more inspiration to the anchor.

Today, the development of the e -commerce live broadcast industry is in full swing. The launch of the Henan Satellite TV Cross -type live broadcast project is not only the fruitful results of the integration of the media and technology, but also the reform and exploration that conforms to the trend of the times. contribute.

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