IP live section, a month of lying a million lying on a month to earn business?

On the platforms such as Douyin, Kuaishou, WeChat video number, you may have brushed more than once to "Douyin Head Internet Red" and "Crazy Little Yang Brother".

In fact, these videos are not just simply fans, but a business that can really make money.

Specifically, if a person wants to be a KOC with the goods, you can first open a social account with a window function, and then upload the live broadcast of the "Crazy Little Boy Brother" and such as "Crazy Little Yang Brother", and put it on the corresponding product. Finally, You can use the anchor's IP influence and ready -made product to introduce commissions to sell goods.

The person in charge of the three sheep networks (MCN institutions founded by "Crazy Yang Brother") introduced that more than 2,000 people are currently editing the live broadcast of "Crazy Little Yang Brother". If the monthly sales of an account reaches 100,000 yuan, you can get 50%commission.

"Among these KOCs, there are some single mothers and high paraplegia patients, but through such editing work, they have an extra chance of earning benefits." Said the person in charge of the three sheep networks.

Perhaps it was inspired by "Crazy Little Yang Brother". Recently, many people in the industry have inquired about the IP live section gameplay and want to follow up to make a business that makes money.

The anchor on the Internet has earned nearly 10 million a month by the IP live section; some related institutions rely on matrix accounts to enter one million yuan a month; some KOCs with goods also frequently explode the orders, and the monthly income exceeds 10,000. These rumors of unknown and false further help the enthusiasm of related practitioners.

In the gameplay of IP live slices, the anchor with the cargo can reuse the live broadcast content and expand the IP influence; brand merchants can get more product exposure and sales; the KOC with the goods also has an additional money -making channel, and the KOC with the goods as long as it is simple Editing ability is just fine, Baoma and students can do it.

This seems to be a business that is lying and earned, has no threshold, and a win -win business.

But is this really like this?

IP live section, matrix reuse of live content

After careful investigation, the gameplay of IP live slices is not novel, which is essentially a matrix and reuse of IP content. Batch editing highlights of film and television dramas, and then trailers to sell goods, which is the standard gameplay of film and television editing numbers.

For example, through the performance of the star Wang Zhiwen in the TV series "Tiandao", the film and television editing number made the original "Far Savior" a explosive book on Douyin.

Even for the anchor of the cargo, the live section is the old gameplay. Many anchors with goods will send live slices on their account while broadcasting live broadcasts for drainage for live broadcast rooms.

Live slicing is an important content material for "Eastern Selection"

Kuaishou yesterday (June 30) also just launched the "live broadcast clip, sending and bringing goods video promotion conversion" function. The anchor with the goods can release the live broadcast clip at one click in the background of the fast hand seller to sell the goods.

However, the key to IP live slice is to let the massive cargo KOC distribute the live section of the anchor with the goods.

Specifically, IP live section gameplay mainly involves three participants: anchor, cargo KOC, and third -party institutions.

The work of the anchor with the goods is to provide regularly authorized live stream slicing materials and corresponding product links; after the cargo KOC, the second editing processing of the live slicing material is uploaded, uploads videos, puts on the shelter, and waits for the order.

Capital KOC can obtain contact information through the official account of the anchor of the goods and apply for relevant authorization. However, due to the problems such as docking costs, some of the anchors of the cargo selection are selected by the third -party account to be responsible for the authorization and management of the cargo KOC.

Earlier, the KOC with the goods can be authorized by the contact information left by the official account of "Crazy Little Yang"

When the KOC is authorized, you can start operating your own live sliced ​​and distributed account. If a video with a goods is bursting and earns commissions with the goods, you need to bring the goods anchor, KOC, and third -party institutions to share the money together to share the money together Essence Generally speaking, the proportion of commission can be set directly in the background, which is roughly similar to e -commerce commission gameplay.

"Hao Wenwen" matrix cooperation mode

At present, the market of IP live slices is "authorized free, commission 55 points". However, because of the third -party agency, the division will be adjusted.

A third -party institution that claims to have obtained the "Hao Wenwen" IP live section authorization says that only the institution that brings its own team to the tax return can get 50%of the commission sharing. Can get 30%of the division.

According to observations, the industry in the industry is the top of the earliest business of IP live slices. Essence

In addition, the anchors including "Hao Wenwen" and "Huang Shengyi" are also follow -up, saying that "Eastern Selection" is also conducting related cooperation negotiations. In fact, many accounts have now begun to edit Dong Yuhui's live broadcast clips, and the trailers have been carried out various books.

On the whole, the gameplay of IP live slices is not complicated. For individuals who want to try, one person, a mobile phone, and an account can get started directly. If the monthly sales of a account of 100,000 yuan are calculated, the cumulative monthly sales of 2,000 accounts can reach 200 million yuan.

Because the cost is extremely low, as long as there are sufficient distribution accounts and explosive videos, you cannot make the IP live cut into a good incremental business.

Lying or expected? Four difficulties in IP live section business

It seems that IP live slices are a business with strong replication and extremely low thresholds. But in fact, this business is not as simple as imagined. First of all, the live broadcast of the achor with the goods itself must have a strong content and capacity.

The reason why "Crazy Xiao Yang Brother" distributed accounts was frequent because his live broadcast itself had certain content attractiveness. Earlier, the editorial department of the new list has also analyzed in the "Crazy Universe of 4 years to rise to 72 million fans and the" Douyin's First Internet Red ".

In essence, the live -broadcast section eats the long -tail traffic of the anchor of the cargo. The high probability of the final order is the inherent fans of the anchor. There are a lot of videos with the goods. Only fans of anchors are more likely to be attracted to the live section and place orders.

The person in charge of the three sheep network emphasized in the interview that the IP live section authorization of "Crazy Little Yang Brother" is not a business logic, but a fan logic. "Only based on the likes and understanding of" Crazy Little Brother ", the content of the cut can be loved by fans and sells things."

"Three Sheep Networks" introduced that some high -quality distribution accounts often come from the fans of "Crazy Little Brother" fans

Therefore, the business of IP live slicing seems to be extremely low, but the content of the content of the anchor with the goods and the requirements of the editing ability of the cargo KOC are not low. one.

Secondly, the KOC with the goods must have strong organizational power and execution.

Different from the original with the goods account, there are a large number of competitors diversion in the live section distribution account. Only by making matrix accounts can increase the probability of explosive videos, thereby ensuring income. Some insiders said that "one or two accounts are meaningless."

More importantly, a large number of black -gray players will also come in to grab traffic, do not authorize, are not managed, and do it directly.

These "professional players" not only have a large number of accounts and manpower, they can produce live sliced ​​videos through technical means, but also can add music, special effects, filters, painting in painting, and perform their heads, scaling, reversal, reversal, reversal, reversal, reversal, reversal, reversal, reversal, reversal, reversal, reversal, reversal, reversal, reversing, reversing, reversing, reversing, reversing, reversing, reversing, reversing, reversing, reversing, reversing, reversing, reversing, reversing, reversing, reversing, and reversing, reversed, reversed, and reversed. Avoiding platform review such as transmission and other operations.

There are a large number of batch video production tools on the Internet

Although the platform has a corresponding and heavy mechanism, and the anchor of the cargo can also set up a team to report the violation account, from the perspective of the flood of the film and television editing number, the effect is limited. Some people in the industry spit: "Waiting for the explosion, even if the report is approved, it is useless."

In the early days, Fan Deng could spread his lectures to the entire network. The cumulative over 100 million fans were to seize the market by Ant Xiong Bing -style play by more than 6,000 channel vendors. There are a lot of knowledge at the same level as Fan Deng, but there are very few Corps with the same channel of Fan Deng.

Therefore, the business of IP live slice seems to be lying and earning, but it is really energetic. The two8 laws are also applicable here. People who can make money must have a very strong execution and organizational power.

"The core of this model is large -scale testing, measure high conversion fragments, do a good job in Qianchuan, and then copy and magnify. Only in this way can you continue to grow."

In addition, the anchor and KOC with the goods must beware of the muddy water of the unscrupulous institution.

The ideal state of this business of IP live slice is: the content of the anchor with the goods, the KOC of the goods, and the distribution of the goods, and then earn the commission of the brand merchant and get an additional income. However, in the actual operation, third -party institutions are often required as middlemen. As a result, the regular institutions must divide money, and the unscrupulous institution is bad.

Among them, unscrupulous institutions will pack this business into part -time projects that have been made without thresholds, sold them to Bao Ma, students, unemployed nomads and other groups, and in the name of "cut leeks" such as margin, threshold fee, service fee, training fee, etc. Essence At present, public accounts and knowledge planets such as IP live slices and "Guidelines for Fortune" have appeared.

It is troublesome to complicate things, and it is why some anchors with goods are unwilling to do IP live section authorization.

Finally, the IP live section gameplay is highly subject to platform rules.

Just as Fan Deng's matrix play is slowly invalidated, if there are too many distribution accounts with a cargo anchor to exceed a certain boundary, the platform may limit the traffic of the relevant account for content management and other considerations. This is the potential risk of IP live slice gameplay.

Only if the IP live section is controlled within a certain range, can the existing accounts have more "meat" to divide, and at the same time do not touch the bottom line of the platform. This may also be one of the reasons why "Crazy Boy Brother" suspended.

Conclusion

The founder of Point Gold Hand, Feng Nian, believes that the live broadcast selling goods mainly solve the problem of transaction efficiency, but because most brands/masters cannot do the live broadcast of the live broadcast, they will use the long -tail traffic of the live broadcast. Editing processing can contribute spiral value to anchor.

In essence, although IP live slices originated from the live broadcast, it is a market with short videos.

According to the crow, compared to the live broadcast and cargo with obvious head effects, short videos are more close to the people. Some people with the goods basically do not put it in, send hundreds of videos a month, stepping on small hotspots, can earn thousands of dollars. If you step on a large hot spot, the playback volume exceeds 10 million, there may be millions of profits. Essence

"A 200,000 -powder short video with our cooperation with the goods, which flows millions a month and hundreds of thousands of commissions." Crow said.

Various types of trailers and cargo video that can be brushed often

To some extent, IP live slices are to copy the short video with the goods, win with quantity, and make money by explosive videos.Compared with short video with goods, the advantage of IP live slices is that there are IPs with goods anchors. The disadvantages are non -original and opponents.But overall, if you can make the IP live broadcast well and smoothly, this will be a very good incremental business. The anchor, the KOC and the merchant can benefit.

But in the actual operation, most people may not run through the entire business model at all.The core driving force of this gameplay is the trust of the fans to trust the anchor with the goods and the content of the content of the anchor with the goods, but it is quite a lot of relying on low -cost discounts, forced orders, and script speculation.

However, it is foreseeable that with the improvement of content capabilities, more and more anchors will try to live IP live slices and eventually make it into a live broadcast standard.

Whether you make money or not, but the IP live section will be a business that is worthy of long -term attention.

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