Financial Goods of Netizens | Guan Bowen: Small and fine deposit insurance for homemade videos can be clearly told

Guan Bowen, the customer manager of the bank, always asks some related questions after the deposit insurance system is implemented, such as what is the deposit insurance system? Why is there a deposit insurance system? Do they need to pay for the bank by their own money? What is deposit insurance insurance? Such issues such as frequent occurrences, and folding pages alone can not make them understand thoroughly. At this time, Guan Bowen feels that it is necessary to simply propagate the relevant knowledge of the deposit insurance system to the customer.

In order to allow more people to understand the deposit insurance system conveniently and intuitively, Guan Bowen decided to make full use of the skill advantages of the short video production, and transform the boring institutional provisions into an easy -to -understand, simple and interesting animation language, so that customers are straightforward White understands the knowledge of deposit insurance, and publishes network channels such as video websites, video apps, self -media, and circle of friends. It has seen more than 300 times, achieving a certain publicity effect.

First of all, he did his homework in the accuracy of the video content. Before making a video, he repeatedly studied the official documents of the deposit insurance system, fully understood the spirit of the document, seized the essence of the document; understood the document regulations one by one, and actively asked for help from the management department and the pedestrian in the case of unclear issues, and thoroughly understood the content of the document content After changing to your own language, make its content into small videos, and review the video of the finished product to ensure that the video content is consistent with the provisions of the deposit insurance system.

Secondly, he spent a lot of thought in the fun of video. In order to make the video more attractive, Guan Bowen selected a large amount of materials in the Internet selected the cartoon image of Su Daqiang, the character of the TV drama character, and the simple question and answer method. The most unknown, the easiest to confuse, and the most important questions to answer one by one. The words are straightforward, the focus is prominent, the language is funny, the picture is vivid, and it is suitable for people of all ages to watch. Not only that, he also personally dubbed Su Daqiang in the animation, imitating the original sounds, and made the characters in the video fuller, and greatly enhanced the viewing and attractiveness of the video.

Once the promotional short videos made for several days have received many praise and praise from customers and netizens. The video has been continuously reposted through various banks, online websites and self -media, and social groups. The scope of communication is long. Limited to one time. This method not only avoids the problem of manpower and material resources and small spreads in the one -to -one publicity of bank staff and customers, and greatly reflects the advantages of network dissemination. Due to different understanding of policies, there are inconsistent calibers or even misleading customers.

The popularization of financial knowledge to the masses is a work that has always been doing unremittingly in the financial industry. Through the explanation of short videos, let more customers understand the knowledge of deposit insurance and realize that depositing deposits into banks is safe. In the times, how to use the power of the Internet to make more ordinary people want, can,, and be willing to improve their own financial literacy. The popularity of Guan Bowen's self -made small videos has provided new ideas for our propaganda work.

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