Plaster your eyes!The first comprehensive live broadcast e -commerce governance system in the countr

Zhejiang News Client Sharing Alliance Zhuji Station Diao Zhuo Lu Zhao Xianfang

Data pictures, according to visual China.

"Thanks to the cadres of the market supervision office through big data analysis, I sent me a report and suggestion to send me me to avoid worrying about being prohibited in the live broadcast room." Yesterday, Xiao Huang, an anchor of a specialty of textile products, told that the anchor sold for textile products told that the anchor sold for textile products told Reporter, she is a "little white" anchor who has just entered the live broadcast industry. Because she is not familiar with the live broadcast rules, she will inadvertently step on the "red line" in the violation of the rules during the live broadcast. Through the accurate guidance of the market supervision office, he is more clear about the future direction.

The accurate guidance calculation analysis is based on the "Zheli Live" application based on March. The application revolves around the three key elements of "people, things, and fields", and builds the "one -class two -eight -eight scene" architecture to build a talent incubation of talents and incubation of talents. The preferred, public welfare live broadcast, industry self -discipline, assured consumption, cloud eye monitoring, cloud solid certificate, cloud brain staff, etc. 8 sub -scenes. At present, it has covered mainstream live broadcast platforms such as Douyin, Kuaishou, Taobao, and Weibaotang.

"There are thousands of live broadcast rooms in the city, and live broadcast marketing is not limited by time and place, which has caused illegal and illegal acts to find difficult and difficult evidence." It was previously found that illegal and illegal acts need to send a letter to contact relevant platforms to obtain evidence. At least it takes a week, and the efficiency is very low. Using this application, the monitored live broadcast room is analyzed every 10 minutes, and the prohibited words can immediately save evidence and display it in the background.

This application is also the first comprehensive live e -commerce governance system in the country. "The system monitoring area can also be extended to the province's nationwide, and even cross -border e -commerce can target the difficulty of the main body supervision, the difficulty of live broadcast monitoring, the weak industry autonomy, and the weak industry autonomy. Operations and other governance problems have provided first experience in live marketing governance. "Zhan Fei said that at present, the system has monitored 1,204 live broadcasts, 2119 hours, and more than 500 effective violations of the law. Among them, 154 live broadcasts of 102 active live live accounts in the province were also monitored for targeted monitoring, and 189 clues to violations of laws and regulations were grasped to achieve cross -level efficient linkage.

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