Hong Kong media: Belarus opened an online store to attract Chinese customers

Hong Kong's "South China Morning Post" July 6 article, original title: Belarus's JD.com and Douyin online stores are using chocolate and potato chips to attract Chinese consumers to promote and sell their own products to Chinese consumers. Good friend ") has opened an online store on an e -commerce platform in China (that is, the" Belarusian National Pavilion " -Editor's Note).

On Tuesday, Belarus held live broadcasts on Douyin to sell products such as chocolate and potato chips to Chinese audiences. You can place orders during live broadcast. The live broadcast event (pictured), which was participated in the Belarus Ambassador to China, attracted approximately 207,000 people to watch, and once rose to the second place in the Douyin live broadcast list.

Belarus's Douyin and Jingdong Online Store have been launched last month and were planned by joint ventures between Beijing and Minsk. Belarus's Douyin account is often released in videos of life, tourism and learning in the country, with more than 209,000 fans. The homepage of this account shows that 23,000 different products have been sold online. Belarus's JD.com store also has 13,000 fans.

The existence of Belarus ’s increase in the Chinese e -commerce platform is just as the country supports Russia's special military operations on Ukraine, and has suffered more sanctions from the European Union and Britain and the United States. But China was originally the second largest trading partner of Belarus. According to customs data, in May this year, China exported to this country with a population of 9.4 million US $ 164 million, and imported $ 135 million from the country. China is also the main importer of Belarusi chemical fertilizers.

Belarus is not the first country in the world to open an online store on the Douyin short video platform. France and South Africa have opened channels on Douyin to sell wine and other products. Russia opened a flagship store on JD, providing Chinese consumers with various (Russian) products from honey to biscuits.

This model of national -level e -commerce accounts specially opened for Chinese consumers was preceded by Alibaba in 2015. At that time, its Tmall International opened the Korean museum for Korean merchants. Since then, the United States, Britain, France, Spain, Switzerland, Australia, New Zealand, Singapore, Thailand, Malaysia, and Turkey have opened their own (in China) official online stores. (Author Coco FENG et al., Cui Xiaodong Translation)

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