Digital empowerment release new vitality of the cultural industry

On the morning of July 9, the 2022 China Digital Economy Innovation Development Conference held the "Digital Cultural Industry Innovation and Development Forum". Well -known experts in the field of digital culture gathered together to analyze the development trend of the digital cultural industry and the development of the Yuan universe. , Digital and industrialized deep integration of hotspots to discuss, jointly build new ideas for the development of digital cultural industries, explore the effective paths of digital transformation and development, and help explore the development path of digital cultural industry with regional characteristics.

The digital cultural industry is based on cultural and creative content, relying on digital technology to create, produce, disseminate and serve, covering multiple key areas such as animation, games, network culture, digital cultural equipment, and digital art display. Continuous emergence has become a new economic growth point. In recent years, the city has gained the development of the digital cultural industry with the needs of the people's growing good life, and strives to transform the advantages of Shantou for the development of the digital cultural industry. Derivatives, digital marketing, digital creative design and other aspects have gradually enriched the development, and have cultivated high -quality development new kinetic energy for traditional cultural industries.

The policy environment continues to optimize, helping the digital cultural industry high -quality development

At present, the application of digital technologies such as 5G, artificial intelligence, and big data in the cultural field is continuously expanded. The development of cultural industries and digitalization has set off a wave in various segments, and promotes digital culture represented by digital publication, digital video, animation and other formats. The industry has entered a stage of high -quality development.

The reporter learned from the Municipal Industry and Information Technology Bureau that the city implemented the "Shantou City Promoting Implementation Plan for the Development of Digital Creative Industry Clusters (2020-2025)". The annual operating income was 598 million yuan, an increase of 11.4%year -on -year. The Municipal Industry and Information Technology Agency and HKUST Xunfei South China Co., Ltd. signed the "Voice recognition technology to help the industrial upgrade cooperation framework agreement" to promote the construction of the Shantou Voice Engineering Laboratory. At present, the voice engineering laboratory has completed the basic construction at the Guangdong Wantian Inspection Company.华侨试验区吸引香港立讯有限公司投资落户全球电子信息产业中心项目，项目投产方向为新一代信息技术产业集群，包括智能可穿戴技术和设备的研发和生产，消费电子，5G通信，智能耳机、 The AR/VR header equipment, etc., have completed the construction of temporary facilities such as public sheds and the work of land flatness. The project is expected to realize the annual output value of 10 billion yuan and an annual tax of 200 million yuan, creating no less than 4,200 jobs.

The Shantou Overseas Chinese Pilot Zone accelerated the construction of the digital technology industry base of Shantou Overseas Chinese Pilot Zone, with a total area of ​​about 10,000 square meters. In May, 53 digital technology companies including Guangdong Zhenhe Industrial and Daea Media have been introduced to settle in, providing centralized office office for digital technology companies such as live e -commerce, sharing economy, film and television media, Internet innovation, and information technology to further accelerate the gathered in the digital creative industry develop. Among them, the introduction of 17 cultural media companies including Shantou Daushu Culture Media Co., Ltd., Shantou Entertainment and Cultural Media Co., Ltd., Shantou Zhuohai Cultural Media Co., Ltd., mainly engaged in short video production, e -commerce live broadcast, anchor incubation, film and television propaganda Sales and other businesses. Accelerate the construction of live video broadcast bases, and promote the construction of a group of high -level live broadcasts and short video bases that integrate a group of content production, video technology, and live broadcast scenarios.

The quality of digital cultural products has been continuously improved, and new models and new formats emerge rapidly

Under the support of various good policies, various digital technologies in our city are continuously applied to cultural production. The quality of digital cultural products has continued to improve. New consumption models and scenes have continued to emerge, including digital museums, digital non -heritage display and other projects For the model, a large number of literary exhibitions and cultural activities have been on the "cloud" and "cloud viewing exhibitions, cloud tour" and other new formats have further enriched the spiritual and cultural life of the people.

On May 18 this year, the Shantou Museum took the 46th "International Museum Day" as an opportunity to launch the "Cloud You Museum" online live broadcast tour through Weibo platform. The immersive viewing experience presents the audience with a different museum "Yunyou Meal". The three "Yunyou Museum" online live tour activities have accumulated more than 60,000 times. In addition to online live broadcasts, many museums and public cultural exhibition halls in our city have opened online exhibition halls, and continued to improve the information level of public cultural venues, promote online and offline functions and experience optimization, and use informationization methods to use informationization methods. Promote the vivid display of on -site exhibits. At the Chaoshan Intangible Cultural Heritage Exhibition Hall at the Chaoshan History and Culture Expo Center, the holographic projection device, tried dressing system, digital virtual experience hall, etc. to provide the public with immersive experience "new tricks". During the Qingming Festival this year, the group dance work "Dance on the Roof" created by Shantou Culture, Film, Television Tourism and Sports Bureau and created by Shantou Culture and Art School was unveiled. "Power of Inheritance" Qingming Festival special show. The show was broadcast on multiple online platforms such as the China Youth Daily client, China Youth Network, and China Youth Online, and received a large number of netizens like it. The work also shows the city's active promotion of the fusion of literary and artistic creation performances and digital technology, and promoting the integration of traditional culture and modern art innovation. In terms of developing digital cultural derivatives, Aofei Entertainment cooperated with the Propaganda Department of the Shantou Municipal Party Committee to launch a series of cartoons in the "Little Flying Man Watching Shantou", which are based on four non -heritage projects: Gongfu tea, beef balls, pupa products, and Chaoyang paper -cutting. The context, around the four themes of "Gongfu Tea Rites", "Shantou Super Elastic Beef Pills", "Shantou Zhu Shou Red Peach", "Shantou Sugar, Scallion Puff and Paper Painting", broadcast eight episodes of animated short films, allowing the audience to experience the coastal city of Shantou The charm of gourmet non -heritage and elegant folklore. This is the first time that the non -heritage culture with local characteristics has tried to integrate with the "Super Flying Man" IP, and it is also a new extension of non -heritage elements in the digital animation industry.

Municipal state -owned cultural enterprises actively integrate into the development trend of the digital economy

The cultural industry has played an important role in promoting the transformation and upgrading of the national economy, improving quality and efficiency, meeting the new expectations of the people's spiritual and cultural life, and improving cultural influence and cultural soft power. The state -owned cultural enterprises such as Shantou Rong Media Group, Shantou Cultural Group and other municipal -owned cultural enterprises have also actively integrated into the development trend of the digital economy, focusing on the main business of culture and responsibility to create core competitiveness, combined with their own actual planning to implement digital cultural industry projects, and achieve excellent and stronger.

On July 7, the first AI super -simulation anchor of Shantou Rong Media Group appeared at the Shantou Olive Taiwan APP and met with citizens' friends. Another masterpiece of ability. "Xiaoya" is an AI anchor launched by Shantou Rong Media Group and Guangzhou Sailingli Technology Co., Ltd., with the prototype of the host Xiao Di, the host of the show. While AI anchors bring a new audiovisual experience to users and audiences, they will also replace the news production links that have been completed in the past with more efficient and intelligent content automation production methods to promote information content, technology applications, platform terminals, management, management The means of integration and interoperability to promote the intelligent change of news production. This time, "Xiaoya" also appeared in the 2022 China Digital Economy Innovation Development Conference report, becoming a member of the report group, and injected the "innovation" of science and technology into the conference report. In the future, "Xiaoya" will also provide more "technical support" for emergencies, current political reports, live broadcast activities, etc., and continuously improve the speed, breadth and depth of mainstream media reports, and more vividly and vividly to provide the public with fresh and timely authoritative authority News.

Since last year, the Municipal Cultural Group has integrated its cultural resources city song and dance troupe, city acrobatic troupe, and city talk troupe. " "Centennial Overseas Chinese" is based on the grand history of "Xia Nanyang", combines the overseas Chinese entrepreneurial land of overseas Chinese in Changlin Port Shantou, the overseas Chinese entrepreneurial place such as Southeast Asia, and the overseas Chinese reported by the small park in the small park. The history of blood and tears, the history of hard work, the history of patriotism and the country. The show held a live broadcast performance on January 13 this year, and was polishing and improved. It plans to use various advanced technologies to promote the presence of digitalization of programs.

Multi -profit superposition, the digital cultural industry is expected to usher in new opportunities for development

At present, the city is actively building the "four highlands" of regional education, medical care, culture, and trade with the development pattern of "starting is sprint and the start of the game." The 2022 China Digital Economy Innovation Development Conference was successfully held in our city. The fierce ideological collisions of all sectors of government and research and research have injected surging momentum into the digital economy development of this coastal city. In the future, with the help of multiple favorable factors such as the new format of the digital cultural industry and the development of new models, the new formats of digital cultural industries such as cloud games, cloud performances, cloud exhibitions, and immersive formats will be expected to usher in new opportunities for development.

"Next, we will use digital cultural and creative stories and Chaoqiao stories." Hou Luxun, Executive President of the Municipal Cultural and Creative Industry Association, Dean of the Chaoshan Industrial Design and Research Institute of the Municipal Chaoshan Industrial Design, said that the Municipal Cultural and Creative Industry Association has now launching the starting number The pre -work of the development of cultural and creative products, creating a good cultural and creative development atmosphere in school, research, and production. In particular, cooperate with the School of Innovation and Design and Industry, the School of Innovation and Design of Shantou University in Shantou University, to form a special special in cultural and creative products Design the curriculum mechanism. Recently, the association launched the "Chao Design" digital innovation design resource exchange platform, and the Fushan History and Culture Expo Center launched the "Chaobo Cultural and Creative" brand creation and product development to promote the normalization of the "Guangdong East Cultural Expo" at the Chaoshan History and Culture Expo Center. Help the high -quality development of Shantou's digital cultural industry. "I think the convening of this digital conference will bring a lot of new industrial air outlets. In the future, many large companies are expected to land in Shantou will open up and downstream industry chains to form a better investment atmosphere to help the development of the digital cultural industry." Shantou Entertainment plus Zhang Zhihan, general manager of Culture Media Co., Ltd., said that the overseas Chinese Economic and Cultural Cooperation Pilot Zone signed a contract with 19 leading companies such as Guangdong Telecom, Guangdong Mobile, Guangdong Unicom, Tencent, Baidu, and Netease, which means that in the future Enterprises landing in Shantou will better form a gathering effect, attract high -end talents to Shantou, promote the deep cultivation of local digital cultural enterprises in the subdivided field, enhance the value of product added value and brand influence, and use digital technology to talk about it. Shantou story.

Xu Bei, deputy head of the Industry and Resources Section of the Municipal Culture, Radio, Television Tourism and Sports Bureau, said that the tide of digitalization swept the world, which not only provided the carrier of development for the cultural industry, but also opened a broad space for the development of the cultural industry. Next, the development of the digital cultural industry must be collected through cultural resources, and the digital transformation of resources such as overseas Chinese culture, red culture, and food culture should be accelerated. It must support cultural venues, entertainment venues, scenic spots to develop digital products and services, support cultural relics and intangible materials Cultural heritage spreads and promotes the spread of new media, and encourages the digitalization of offline literary and artistic resources and entertainment models, and promotes the deep integration of the cultural industry and the digital economy and the real economy.

Source Shantou Daily

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