The car rental market runs out of "acceleration" during the summer, and the order volume of Ctrip increases by 152% compared to before the epidemic
Author:Listening to FM Time:2022.08.11
Recently, Ctrip released the "Summer Rental Report of 2022", which shows that the demand for self -driving travel in summer is strong, and the order volume has achieved a double -digit growth year -on -year, an increase of 152%compared with 2019; the per capita rental cost increases by 18%compared with last year; Single -average vehicle day (the length of each order rental car) increased by 5.5%year -on -year; there was a renewal of the rent of almost every ten car rental orders, with an average renewal days of 2.1 days.
Car rental users this summer are still mainly 80 and 90. The number of post -80s population is the largest, accounting for 41%, and the post -90s account for 36%. Therefore, the seven and 9 -seat models that are suitable for family travel have a high heat searches than daily. Compared with parent -child families, they pay more attention to the economic applicability of cars, and young people want to be "a good one." The report shows that the hot searches in the Summer Z -generation car rental increased by 80 % year -on -year. Mercedes -Benz C -Class and BMW 2 Series have become the most meaningful "mount" this summer. With the popularity of the "low -carbon travel" concept, car rental users also turned their attention to new energy vehicles. The report shows that in July, Shanghai, Hangzhou, Shenzhen, Guangzhou, Sanya, Haikou and other new energy models demand high demand.
From the perspective of self -driving destinations, this summer, first -tier first -tier cities this summer, new first -tier cities due to large population flow and dense tourists, car rental demand is still high. The proportion of orders is 26%.
In addition, the top ten of the hot destinations of car rental this summer are: Chengdu, Urumqi, Kunming, Xi'an, Dali City, Chongqing, Guiyang, Xining, Lijiang, Weihai. Among them, except Weihai, nine other cities are in the western region.
Reporter Wang Huan
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