The 18th Haidian Brand Consumption Festival opened

"Let me introduce this car, how about the fuel consumption, a few kilometers of oil, is the oil and electricity mixed power or the fuel vehicle?" On August 12th, in the "2022 Beijing Consumption Season · Yuemong Haidian" eighteen At the opening scene of the Haidian Brand Consumption Festival, many citizens were very interested in the car consumer exhibition and carefully understood the performance of the car.

From the opening of August 12 to the end of the event, the 18th Haidian Brand Consumption Festival hosted by the Haidian District Commercial Federation will last four months to run through the summer, Mid -Autumn Festival, and National Day Festival. Waiting for multiple important consumption nodes, including "Natural Time" city micro -fake outdoor life festivals, "Haidian has an appointment, you must have you" City Youth Dating Festival, "Hi Fun" Night Shan GO Haidian Night Economic Theme Activities Business promotion event.

Determine young people to create a new lifestyle

Fresh air with tents, enjoying flowers, and breathing nature, barbecue with three or five friends ... In the era of the epidemic, outdoor camping has been respected as a new way of leisure. The theme of this consumer festival is based on the theme of outdoor camping to carry out the "'Natural Time' City Micro -Holiday Outdoor Life Festival Activities" in Qinghe Vientiane Huixi to create outdoor camping immersive experiences, smart auto shows, outdoor markets, brands special sale, interactive arts and other outdoor arts. The consumption scenario of life experience is the main items, special foods, trendy arts culture and creativity, floral arts, outdoor beauty, and imported products such as camping equipment, special foods, trendy arts, arts culture and creativity, flower art, and outdoor beauty.

Today, the social circle of young people who are governed by the pace of life and work pressure is getting narrower, and dating has also become a need for young people's life. "Haidian has an appointment, there is you with you" City Youth Dating Festival is a activities that are tailor -made for this consumer festival for the Haidian District. It will be held at Zhongguancun No. 1. Dating game interaction, love theme market and other series of activities, creating a social platform for dating and dating, while driving various derivative consumption that promotes marriage and love as the main body.

At present, smart travel is essential. From August 12th to 14th, the smart car show was launched during the Consumption Festival. Red flags, Mercedes-Benz, BMW, Audi, Infiniti and other car brands appeared at the same time, allowing consumers to understand more about the development of the automotive industry in the automotive industry. Get the latest automotive industry information, increase the sales volume of automobile companies in the region, and promote the continuous improvement of consumption energy levels. It is worth mentioning that this year's brand consumption festival will also hold the "theme RV Festival" for the first time to cater to the needs of the new lifestyle.

"November is the off -season of consumption. The Qatar Football World Cup is just in November. It ended in mid -December. According to this consumption node, we link to the style cuisine of the world in various parts of the business districts, launch the World Cup theme dish Promotion. "Zhao Linsong, vice president of the District Commercial Federation, told reporters.

Multi -business circle companies have participated in online and offline simultaneous opening up

It is understood that the theme of this year's Haidian brand consumption festival revolves around "new scenes", "new trend", "new energy level", "new forces" and "new experience" and other themes. Haidian Yuejie theme district, Shangdi Hua Lian, Lingzhan Shopping Plaza Zhongguancun, Huaxi Live Wukesong, Lan Jingli Home, Actual Home, Century Jinyuan Shopping Center, Hefanli, Zhongguancun Environmental Science and Technology Demonstration Park and other areas Hold multi -themed activities to further highlight the advantages of developing resources in the Haixian District, promote the upgrading of new consumption in the direction of experientialization, quality and digitalization, unbinding the "urban consumption" recovery, and release the "Haidian Economic" vitality.

On August 12, the 2022 Haidian Online Consumption Festival carried out by this brand Consumption Festival and the Beijing Branch of Ningbo Bank of Ningbo also officially launched. During the Brand Consumption Festival, users open the QR code of the Meituan APP or scanning activity page, which can reach the exclusive venue of the Shanghai Dian Brand Consumption Festival in one click to randomly receive red envelopes subsidies. It is suitable for various consumer scenarios of takeaway and hotels. Hotels and other businesses have brought consumers with multi -directional discount benefits. In addition, this year's brand consumption festival also joins hands with the Ningbo Banking Life Platform -Ningxing Life Program, combined with various online forms such as enterprise micro groups, traffic linkages, and video number live broadcasts to create potential for consumer festivals, attracting more consumers multi -channel channels Participate in the consumption experience and pull the regional consumption.

During the Consumer Day, the Haidian Commercial Federation will organize member companies to enter the community with special services to provide health tests for elderly people, empty nest elderly people and other communities. Commodity exhibitions, green recycling, and the popularization of garbage classification knowledge have been popularized, and a series of convenience services for the elderly in the community will be delivered to the door of the community for free.

In addition, in order to fully link the smart enterprises in Haidian District, the new generation of smart and intelligent achievements are introduced into millions of households to inclusive people's livelihood. This year's brand consumption festival will also organize participating companies to participate in Beijing Green Consumer Coupon, carry out the development, promotion and preferential promotion of smart office, smart home, mobile smart terminal and other products, promote the promotion of Beijing green consumer coupons, attract more residents to participate, further further Release the potential of green energy -saving consumption to meet the needs of consumers' home office and quality life.

Multi -party help consumption to upgrade

The development of the industry and the upgrading of the service methods of the association are inseparable from the help and support of all sectors of society. On the day of the event, the District Commercial Federation signed a strategic cooperation agreement with the Beijing Branch of the Bank of Ningbo, and awarded the licenses of the Yunhe Digital Live Base and the Medical Health Professional Committee. While holding various consumer activities, consolidate the results of the hard -won epidemic prevention and control, further eliminate the impact of the epidemic on the economic development of the Haidian District, boost consumer confidence, and promote consumption replenishment. "On behalf of the major medical health field, I advocate: rest assured that consumption, safe consumption, developing characteristic business, and deep excavation of consumption upgrade new highlights." Wu Jian, the relevant person in charge of the Medical Health Commission, issued an initiative. Wu Jian introduced: "The Medical Health Commission is a newly established special committee in July this year. It also completed the licensed ceremony through the Consumer Festival event. In the event of the brand consumption festival, the special committee relied on Haidian to rely on Haidian. The location advantage of the district, combined with the medical technology enterprises and medical institutions in the area, do a good job of empowering the clinical epidemic prevention work to ensure the smooth operation of the consumption festival. "

It is reported that since the first time in 2005, the Haidian Brand Consumption Festival has successfully held the seventeenth brand promotional activity, which has promoted the consumption economy effect of Haidian District. The 18th Haidian Brand Consumption Festival is one of the key activities of "Beijing Consumption Season · Yueyou Haidian". It integrates shopping, entertainment, and food. It is rich in content, rich in welfare, and many highlights. New marketing channels, creating new consumption scenes, improving new kinetic energy for consumption upgrades, stimulating new vitality of digital transformation, and playing an important role in comprehensively promoting consumption quality and capacity, helping to build the city's city construction. (Reporter Li Hongyawen/Photo)

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