Tonight, the warrior brand was officially released!Two concept cars global first show!

It is an extraordinary career in Dongfeng

It is a career that shows self -confidence

It is the cause of Dongfeng's self -innovation

Tonight, the oriental wind rises, the warrior is coming!

August 27th

Dongfeng Company officially released the Battlefront brand in Wuhan

Dongfeng luxury electric off -road brand unveiled mysterious veil

The release of the exclusive "M" logo system

Two concept cars

M-Terrain, M-Terrain S

Complete! ball! head! show!

Deputy Secretary of the Hubei Provincial Party Committee and Governor Wang Zhonglin, Zhao Haishan, deputy governor of Hubei Province, Deputy Secretary of the Wuhan Municipal Party Committee and Mayor Cheng Yongwen, Zhu Yanfeng, Chairman of Dongfeng Company and Secretary of the Party Committee, Yang Qing, General Manager of Dongfeng Company, and Deputy Secretary of the Party Committee On -site angel customers and media witnessed this important moment.

As the "Oriental Wind" plan as Dongfeng Company

The strategic support of the "Scientific and Technological Transition" operation

The Knight brand is carried

Ethnic brand's upward mission and responsibility

The warrior will be together with the pioneer of the era of Zhizhi in the Quartet

Create a car for dreams and build a dream car

Commonly practicing the brand proposition of fearless and conquest

Zhu Yanfeng, Chairman of Dongfeng Company and Secretary of the Party Committee

You Xun, member of the Standing Committee and Deputy General Manager of Dongfeng Company

Cao Dongjie, CEO of Warrior Automobile Technology Company

Release the strategic planning of the association brand, technology, and users respectively

PART01

Robbing brand logo release

For new customer needs and market trends

After 6 years of Dongfeng, with the spirit of geekness

Actively apply the most advanced results

Deliven to the off -road experience to bring customers beyond imagination

The brands of the association are

Fear of conquest

The customer's customer philosophy is

Yue · Shanhai, Reading · extraordinary, Yue · Life

As a new cause of Dongfeng

The assault brand also designed a new logo

Let everyone feel the Dongfeng of the new era

Wang Zhonglin, Zhao Haishan, Cheng Yongwen, Zhu Yanfeng, and Yang Qing jointly unveiled the brands of the warrior.

The design inspiration of the assault

The helmet armor of the ancient warrior

The appearance image is born from the letter "M"

"M" is the first letter of the warrior pinyin

At the same time, there are more meanings

M represents Military, implying the millar gene of the warrior;

M represents Man, which means tough guy and perseverance;

M represents Marvelous, which means incredible and disruptive innovation;

M also represents Mission, which means mission and responsibility.

Dongfeng will develop the assault business in a new model

Construct a agile and efficient marketization mechanism

Customer -centric business philosophy

Business model and operating process system

Quickly cope with the changing market

Help Dongfeng renovated for the market for market competition

New state -owned enterprise

Dongfeng will anchor the strategic goal and support the power of the whole group

Taking super platforms, super off -road, super power as the standard

Create a super -energy warrior in the sense of the new era

Starting from 2023 to the market

Orderly create emerging pioneers, reinstalled fortress, off -road light riding, etc.

Unique luxury electric off -road products

Part02

Two concept car global first shows

At the conference

Zhu Yanfeng and You Yan drove separately

Warrior M-Terrain, M-Terrain S

Two concept cars on stage, shining the audience

Two concept cars, adopt the "male soul" design concept

The origin of the East Wake -up Lion is inspired by design inspiration

The shape is mighty and domineering, just like the awakening lion

Tribute to the elite

Two concept cars

Based on the independent development of Dongfeng

Kato Smart off -road architecture M tech

Extreme power, global general

Filled the gap in Chinese luxury electric off -road technology

Kato Smart off -road architecture M tech

It is also the first domestic

Exclusive luxury electric off -road comprehensive technology solution

Including three major hardcore technology clusters

野Ara skateboarding platform Mora, China's first electric off -road skate platform;

E The Magic Dynamic MEGA-POWER, using the front and rear four motors, is the first power platform for China to take more than 1,000 horsepower. It uses the world's first two-speed gearbox with an integrated differential lock. It takes 4.2 seconds;

地Agly cross-country all-terrain intelligent solution M-ATS can intelligently select the most ideal off-road mode according to different environments, which can realize the "crab mode".

In addition, the assault M-Terrain

Also innovatively carried

Oriental Eagle Eye Smart Drone System

Intelligent security system

And smart technology such as L3 smart driving assistance system

Further improve the smart off -road experience

(Click the video onlookers to watch the concept car)

part03

Top 100 Kato Angel Customers Witness on the spot

Accompanied by scientific and technological changes and social progress

The pioneers of the times emerging in various fields

It is the pioneer of the times in the Quartet

It is a new era that is fearless conquest

Hundreds of association angel customers

Witness the birth of the warrior brand on the spot

At the same time, it will be created as a warrior angel

In -depth participation in the design and customization service

And the co -creation in the fields of off -road circulation

Huang Li, the chairman of Gaode Infrared, Yu Kai, founder and chief scientist of Horizon, and the famous racer, modified expert Han Wei, as the representative of the association and the Cao Dongjie CEO of the Warrior Technology on the intelligent technology innovation, the development of electric off -road technology, user experience and other topics Wonderful interaction.

Everyone is looking forward to

Katsushi Technology Products is listed as soon as possible

Bring users in terms of customization, modification and service

Extremely exclusive personalized experience

In this regard, the Knight Technology has established a modified business unit

It will continue to open up official modification and joint modification

And personalized high -end customization and other businesses

Continuously enriching the warrior off -road culture ecology

The association will be centered on users

Digital marketing system relying on unbounded connection

Realize channels to face users, ecological pleasure users

Service guarantee users, digital connecting users' closed loop

In terms of channels, Kami Technology will use a more open model

Build a user operation system that focuses on the ring layer

Implementing organic combinations of agency and direct -operated models

Provide users with exclusive housekeeper services

Customized service content with scene requirements

Cover the user's entire scene to make up for the needs

"Fourteen Five -Year Plan", Dongfeng will implement the "Oriental Wind" plan and "jump" operation of technology. The launch of electric off -road warriors is an important chapter in the "Oriental Wind" plan and an important connotation of the "transition" action of science and technology. We will anchor the strategic goals and use the power of the whole group to create a super -energy warrior in the sense of the new era with super platforms, super off -road, and super power.

—— Zhu Yanfeng

We are all in the era of scientific and technological innovation, and technological transition is the brand's upward driving force. The assault, the ultimate platform, the ultimate power, the ultimate off -road and intelligent technology, will provide customers with a new experience of luxury electric off -road and create a new possibility of fearless conquest.

——You Yan

We will be centered on users and relying on unbounded digital marketing systems to realize the closed loop of channels, ecological pleasure users, service guarantee users, and digital connection users.

—— Cao Dongjie

The wind is up and clouds are flying

Sincerely invite the Taoist Micro

Let the warrior take you to open the oriental off -road journey together

Don't be afraid of the mountain high, driving the warrior a horse first

Push · Reading · Reading

Zhu Yanfeng wrote a letter to them

"Beautiful Life with Dongfeng" short video contest

Dongfeng Summer Special Screening

Powerful car chip! Dongfeng cracks the "card neck" problem

Edit: Zhang Zhe Chen Siyu Yinqi Review: Zhou Liqin

- END -