In the dispute between the extension of the technology, Wei brand Li Ruifeng and Huawei Yu Chengdong shouted!The latter calls the M7 sales target of 30,000 vehicles

Author:Daily Economic News Time:2022.07.07

Recently, the remarks of Huawei's executive director, terminal BG CEO, and smart car solution BU CEO Yu Chengdong have aroused the industry's attention.

A few days ago, AITO, a car brand jointly created by Huawei and Selis, released the second production car -Qiqijie M7. After the car was released, Yu Chengdong himself "call" for the extended mode of the car.

"It is said that the extension electric vehicle is just a transitional route. This is a 'nonsense'. Remove the extended engine engine, which is a pure tram. Pure tram adds a process -added engine, which is backward?" , But also need to be charged. What if there is no place to charge after using it? The large battery has also become a burden, and the battery energy density also has a bottleneck. "

In this regard, Li Ruifeng, CEO of Wei brand, expressed different views. Li Ruifeng said in social media: "It is necessary to hit the iron itself, and the extended hybrid technology is backward is an industry consensus. No matter how big the mouth is, he can't put a word." In addition, Li Ruifeng's Weibo also brought#Smart DHT is the#李The world's better new energy technology ## Yu Chengdong said that the processing vehicle is not advanced is non -advanced. Because of this, the topic of "Wei brand CEO Kai Huawei Yu Chengdong" also rushed to the Weibo hot search list.

Picture source: Sina Weibo

On July 7, Li Ruifeng posted again saying: "The extended process is backward, and the interval is like a mountain, don't take the casual personality." On the same day, Yu Chengdong spoke at the 14th China Automobile Blue Book Forum, saying that the extension is the first. A car is very suitable, and it is recommended to eliminate pure fuel vehicles as soon as possible.

Picture source: Sina Weibo

Extended technology dispute

It is understood that the basic principle of extended process hybrid technology is to convert the mechanical energy of the original motivation (generally engine) into electrical energy, and then transmit the electrical power to the drive motor. The technology of transportation vehicles, so the extension is also called a series of hybrid vehicles.

"The ultimate goal of developing electric vehicles is to reduce carbon emissions, but if it is generated with combustion fossil fuels, there is no need to do this at all." Feng Sihan believes, "Even for bicycles, an extended electric vehicle is of little significance. We A few years ago, I studied the feasibility of extended electric electricity, and now discussing that this technology is completely outdated. "

However, some people obviously disagree with this view, and the ideal car CEO Li Xiang is one of them. In December 2021, Li wanted to "return" Feng Sihan on Weibo. Li Xiang posted a statistical diagram called "24 months challenge medium SUV sales champion", and wrote the text: thanks for the spur and continue to work hard.

Picture source: Daily Economic News Map

For the extension of the electric vehicle, Yu Chengdong believes that the range of electric vehicles is more fuel -fuel than fuel vehicles, because fuel vehicles often keep clutch transmission on the road, and the engine has been working inefficiently. Although the extended electric vehicle is sent by electricity, electricity can be recycled, which is much more efficient than fuel vehicles.

"The improvement and popularization of the charging pile also takes time. The processing mode is currently the most suitable new energy vehicle mode. Ask the M7 pure electricity can run about 200 kilometers, which is enough to deal with daily needs. It is completely used as oil vehicles, and fuel consumption is only half of the traditional fuel vehicles of the same level. "Yu Chengdong said.

Ask the M7 "Magic Reform" Dongfeng scenery ix7?

It is said that the model platform provided by Huawei (Selis's parent company) is very limited. In terms of medium and large SUVs, Xiaokang has no similar products, so it can only take the shareholder Dongfeng Group's Dongfeng scenery Ix7 to Huawei "emergency".

Judging from the pictures of the M7 and Dongfeng scenery IX7, the body shape of the two is very close, and the outlines of the front light group, door, wheel eyebrows and other shapes are basically the same. The lamp group and decorative parts of the rear of the car are similar, and the structure of the tailgate is difficult to see the difference.

Ask the world M7 (Picture Source: Corporate Photo Conferring)

Dongfeng Scenery ix7 (Picture Source: Dongfeng Scenery Official Website)

Picture source: Qijie M7 (AITO official website)

Image source: Dongfeng Scenery ix7 (Picture Source: Dongfeng Scenery Official Website)

Judging from the body size of the two cars, the length, width and height of Dongfeng scenery IX7 are 4930mm/1935mm/1765mm, and the length, width and height of the M7 are 5020mm/1945mm/1775mm. ; But in the wheelbase, the M7 wheelbase is 2820mm, which is slightly longer than the wheelbase (2810mm) of the Dongfeng scenery IX7.

The front suspension of the M7 and Dongfeng scenery IX7 uses the McPherson independent suspension, and the front wheel distance of the two is 1635mm. Compared with Dongfeng Scenery IX7, the rear wheel distance of the boundary M7 increased by 20mm to 1650mm.

Zhang Xiang, Dean of the New Energy Vehicle Technology Research Institute of Jiangxi New Energy Technology Vocational College of New Energy Technology, told the reporter of "Daily Economic News": "The design of the M7 in the world is likely to be based on Dongfeng scenery ix7. Creating the question world m7) can reduce costs. Because this can ensure that the mold they use is the same, the supplier is the same, which can reduce development costs. "

In Zhang Xiang's view, if the car company's design of the product must be re -developed, it means that it requires a lot of money, but it cannot guarantee the probability of successful design. "Dongfeng's products have been verified for many years, and the design quality is more reliable. If a new design is adopted, there may be quality risks." Zhang Xiang said. Ask the world M7 sales target 30,000 vehicles

Despite some questioning, Yu Chengdong still seemed full of confidence in the new car of the M7 in the interrogation industry: "(Ask the world M7) is the world's first leader, boss to rest comfortably, or even surpass all luxury SUVs, MPVs Model. In a word, I asked M7 to bring you a comfortable and intelligent experience that surpass the million luxury car. "

The data shows that the sales volume of M5 models in June reached 7021 units, and the cumulative delivery volume in less than 4 months has exceeded 18,000. Some opinions believe that with the increase in the sales of M5, consumers' recognition of the AITO brand is also increasing. Ask the M7 may take this Dongfeng to seize a certain market share.

It is worth mentioning that the official data shows that within two hours of the official opening of M7, the order volume exceeds 10,000 vehicles and the order volume exceeds 20,000 within four hours.

Picture source: Daily Economic News Map

Soochow Securities said that at present, the new energy vehicle market of 300,000 to 400,000 yuan is rapid expansion. According to its own database statistics and predictions, the market size from 2022 to 2025 (excluding Tesla after price increase) It is 360,000 vehicles, 650,000 vehicles, 1.2 million, 1.72 million. The high -quality supply of new energy is still scarce, and it is more likely to be the win -win stage of independent brands.

"Ask the M7 and the ideal ONE price range, but the actual positioning is different. The ideal One focuses on family users, especially second -child daddy, and the M7 positioning is wider (family and business). Ask the M7 power and fuel Economic super superimposed Hongmeng OS system provides the best smart cockpit experience, and sales are worth looking forward to. Under neutral and optimistic assumptions, the M7 steady -state monthly sales are estimated to be 7,000 and 10,000. "Soochow Securities said.

"I believe that our products still have greater development, and there will be a large number of sales. (Consumers) buying our car will also drive our car's components (sales growth)." Yu Chengdong said that Huawei is on the car on the car on the car The investment is very large, invested directly 7,000, and indirectly invested more than 10,000 people, and spent more than $ 1 billion in a year. At present, this is also Huawei's only loss business.

Daily Economic News

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