Ten years have passed, Shanxi is becoming more and more "young"

For thousands of years, the thousands of loess slopes have given the three Jin Dynasty's simple and deep cultural accumulation. Once upon a time, tourists experienced the heavy historical and culture of the yellow land, just like facing an old man who learned the rich and five cars and deeply, which made people feel upset and slightly serious.

However, in July of this year, the topic of "no culture is not shopping in Shanxi" appeared on Weibo hot search high. From the ridicule of netizens, it can be found that "Shanxi" has given them a lively and interesting. Young people who are versatile and can be accompanied.

"Fans" young people

▲ The Shanxi Museum launched the "鸮卣" Ice Cream Shanxi Museum.

In the past few days, the Shanxi Museum is based on the "bird respected" and "鸮卣" ice cream designed by the bronze in the collection of bronze wares. The cultural and creative ice cream selected by netizens will set up a new bridge between the museum and the audience this summer.

In the era of mobile Internet, under the correct leadership of the Provincial Party Committee and the Provincial Government, Shanxi Cultural Tourism, flexible and wonderful activities, festivals, event marketing, telling the story of Shanxi, attracting tourists to feel the new style of Sanjin. On the short video platform, the "平" ice cream, the Sheshan Okika of Taiyuan City, and the night view of the Guanghua Temple of Wutai Mountain continued to heat up, and tourists from all over the country rushed to "punch card".

▲ Pingyao Shuanglin Temple "supporters" wore Hanfu in the ancient city

▲ The well -known Hanfu model Qingyin interprets Pingyao Shuanglin Temple "supporters" Pingyao County Cultural and Tourism Bureau.

The old scenic spot, such as Pingyao Ancient City, thrown a single tour mode and opened the "Youth Cultivation Plan". "Pingyao Cloud Graffiti -Ancient City to You Da Da" series of creations, Pingyao theme original cartoon "Ancient City Dart Master", Pingyao "Supporting" sculpture Hanfu recovery activities, helicopter low -altitude tourism and other IPs and activities, let this millennium The ancient city is glowing with youth.

"The Castle City" Jincheng City focuses on digging into the ancient castle culture. Based on real historical events, Yangcheng County, which is densely resources, has launched an immersive real -world script to kill the "Twelve Times of the Castle" after a large number of documents and materials. Love.

In the exploration of various dramas "how to make opera back to the sight of young people", the Peking Theater of Shanxi Province created the "Classical Masterpiece+Peking Opera+Children's Drama". "The trilogy, from the first part of the Peking opera elements such as chanting, gongs and drums, martial arts, to the second part of the Peking Opera vocals into it, and then to the third part of the Peking Opera charm, through a gradual way," circle Fan "" villain all over the country.

These popular cultural tourism products and artistic works are all rooted in Shanxi's deep historical and cultural and culture. In addition to other ways of knowing -except for coal, old vinegar and loess, Shanxi Cultural Tourism has always been In innovation.

Today, the development of "Cultural Tourism+" Shanxi has accelerated. From 2016 to 2020, domestic tourism and entry tourism in Shanxi Province were fully prosperous, and the industrial scale continued to increase. A total of 2728.303 billion yuan in tourism revenue was achieved. In 2020, it was not included in the calculation of the average increase), and the "post -90s" and "post -00s" gradually became the main force of the tourist group.

"Poetry and Far" rejuvenate

▲ Great Wall No. 1 Tourism Highway "0km" logo Cultural Station opened the first week of tourists to exceed 10,000

The vitality of Shanxi Culture and Tourism is not only reflected in the value and fame, but also from the powerful endogenous motivation of continuous innovation.

Since 2017, in response to problems such as the inadequate system, incompetence of mechanisms, and insufficient vitality of scenic spots in scenic spots, Shanxi Province has comprehensively launched the reform and innovation of the scenic spot system and mechanism, focusing on the "separation of two powers" in management rights and management rights. Adhere to the "one scene and one strategy" and provide motivation for the transformation and upgrading of the tourism industry in the province. In 2018, Shanxi Province used the construction of transportation infrastructure as the "promoting blood circulation and connection" in the province, and began to build the main line series, branch circulation, and connected fast -moving slow travel deep experience "city scenery, Jingtong Tong" global tourism One net.

In recent years, the Shanxi Provincial Department of Culture and Tourism has held four consecutive provincial cultural and creative design contests to promote production with the competition. The rich design has made cultural creativity "live". At the same time, the Shanxi Provincial Department of Culture and Tourism actively organized the results of the results of the competition to promote the docking activities, which promoted the transformation of the results of the competition and the project landing. Entering the pilot units such as the development of cultural and creative products such as Hongdong Daihuai Tree Scenic Area, the Golden Beach Ecological Tourism Zone, and the Qiaojia Courtyard Tourist Scenic Area, tourists may inadvertently meet these cultural and creative products that were born in the competition.

Mass culture can meet the spiritual and cultural needs of the people. Over the years, Shanxi has launched colorful mass cultural activities in the construction of strong cultural tourism provinces. Among them, the "Mass Culture and benefiting the people" is a province's cultural activity. Through hierarchical stratification, the square dance contest, online photography contest, opera ticket friend competition, local talent craft competition, drum music contest in the province, city, and county Dozens of national competitions such as migrant workers and singers contests to activate the endogenous motivation of the development of mass culture.

Since 2015, the Shanxi Provincial Tourism Development Conference, which has been held in 2015, has inspired the high enthusiasm and powerful forces of all walks of life in the province to pay attention to tourism, support tourism, and develop tourism. Since 2018, the integration of "poetry" and "distant" has collided with different sparks. Shanxi has also held provincial -level activities such as the Shanxi Art Festival, non -heritage expo, Shanxi Arts and Crafts Expo Expo Fair, and the Kangyang Industry Development Conference. Cultural tourism integration development momentum. Sanjin culture takes off

▲ Lu Liang Citizen Art Troupe Dance Dance "Luliang Heroes Biography" stills photos of Liu Haidong

"My father and mother are a famous drum player in Shili and Eight Township. They never dreamed that their sons could perform on such a big stage." Wang Kai, actor of Luliang Citizen Art Troupe and starring in the dance drama "Luliang Heroes", said that as " "Village baby", his footprints are all over the north and south of the motherland. What he feels not only the development of the troupe, but also the more powerful output of Shanxi culture.

Since 2012, the Shanxi Provincial Department of Culture and Tourism has always adhered to the people -centered development ideas, promoted the prosperity of art creation, and held 3 sessions of Shanxi Art Festival. A number of excellent repertoires such as "Taihang Niang" and other outstanding repertoires won the "Five One Projects" awards in the Central Propaganda Department.

▲ Shanxi folk songs and Baroque music are held in Europe

The "Charismatic Jin Opera -Boutique Drama" in Taiyuan Jin Opera Art Research Institute, Shanxi gongs and drums sounded in the 6th International Drum Music Festival. … Over the years, Shanxi culture has gradually moved towards the country, embarked on the world stage, crossing the gap of language, the gap of culture, and the boundaries of the country.

According to statistics, from 2016 to 2020, in order to further expand its overseas popularity, Shanxi Cultural Tourism System dispatched more than 300 people in the Cultural Tourism Exchange Cooperation Group to carry out exchange and promotion activities in more than 20 countries.

In addition to the performance, Shanxi's arts and crafts products are also far away. Relying on the non -heritage project "Daixian Yanxiu" in Daixian County, Xinzhou City, it has promoted the continuous innovation of products, and the embroidery products of Yanxiufang are exported abroad. Jinmingtang in Yangquan City, the Zisha brand actively cooperated with foreign designers to design the combination of Chinese and Western boutiques with rock and industrial style, which is welcomed by foreign markets.

In addition to the output output, Shanxi also attracted the attention of many foreign artists and tourists. It was just a closed hills in Taihang Mountain, and Xuzhun County, Jinzhong City, in the village of Taihang Mountain. Under the influence of the "China Heheke Village International Art Festival", it attracted more than 100 domestic and foreign artists to come to exchange and create, forming a strong cultural atmosphere. Essence The village seized the opportunity to promote the development of industries such as farmhouses, homestays, small crafts, and small department stores, which caused the villagers' lives to change greatly.

The ten -year changes in Shanxi Cultural Tourism have benefited from many factors such as favorable policies, the development of the times, and the progress of scientific and technological progress. People who have lived a better life pay more and more attention to the prosperity of spiritual levels. In the past ten years, the lively paintings of culture and tourism have begun slowly, and the colors have continued to be rich. Shanxi is struggling for a new journey with young appearance and vitality.

"China Culture News" on July 21, 2022

The 1st version published a special report

"Ten years later, Shanxi is getting more and more" young ""

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Editor -in -chief: Chen Xiaoyue

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