Travel | 2022 "Grand Canal theme Travel Overseas Promotion Season": Let the world look at China through the Grand Canal

The canal can be canned for thousands of years, nourishing the land, moisturizing. The Grand Canal is a lively cultural heritage, and the Grand Canal is the flowing blood of the Chinese nation. In 2014, the Grand Canal was included in the World Heritage List. The Grand Canal has had a profound impact on China and the world, leaving an indelible mark in the history of human society.

From July to August 2022, under the guidance of the International Exchange and Cooperation Bureau of the Ministry of Culture and Tourism, and the International Cooperation Department of the State Administration of Radio and Television, the China and Foreign Cultural Exchange Center joined forces in Beijing, Tianjin, Hebei, Jiangsu, Zhejiang, Anhui, Shandong, Henan, etc. 8 provincial (cities) culture and tourism departments (bureaus) (bureaus) of the 2022 "Grand Canal theme tourism overseas promotion season" are held to the world to tell the world about the Grand Canal.

Let the world look at China through the Grand Canal

The Grand Canal of China is the earliest excavation, the longest mileage, and the largest engineering river in the history of human civilization. The Grand Canal has passed through 8 provinces and cities, running through the five major water systems of the north and south, the West -to -land Silk Road, and the east of the Maritime Silk Road. It is a cultural link of China Unicom world.

On July 20, the 2022 "Grand Canal theme tourism overseas promotion season" was launched in Liaocheng, a famous city in Shandong.

Launching Ceremony

The Grand Canal is endless and carries the wisdom of the Chinese nation. How to tell the story of the Chinese Grand Canal and let the world understand the excellent Chinese traditional culture and modern civilization through the Grand Canal?

Non -heritage bridges starting cultural exchanges. Duan Zhouwu, director of the China and Foreign Cultural Exchange Center, introduced that the theme of the "Grand Canal theme Tourism Overseas Promotion Season" is based on the theme , Local Culture and Tourism Projects Overseas Promotion, Anti -Heritage Documentary Global Exhibition Week and other activities.

The documentary "The Wall of the City" in the global show of the non -heritage documentary is based on the Ming Dynasty wall as the carrier and entry point to comprehensively interpret the relationship between the city wall and the traditional Chinese culture, as well as the relationship between the city wall today and the citizens; The short video collection shows 5 cities such as the Shandong Economy Ning, Texas, and Liaocheng in the Grand Canal. The thick cultural heritage, colorful tourism resources, and long historical and humanistic, have made Shandong appear in front of people with a new image; "Thousands of years The "canal" Dance drama tells a moving and legendary story of "sadness and joy" during the Spring and Autumn Period of 2000 years ago.

"The inheritance and development of the canal civilization reflects the changes and progress of the times. In terms of strengthening the protection, development and utilization of the Grand Canal's cultural tourism resources, Guang TV hearing works have played a positive role. "Canal Story". Zhou Jihong, a first -level inspector of the International Cooperative Department of the State Administration of Radio and Television, said that the TV show "Time of the Canal Drifting" produced by Jiangsu Radio and Television, the Sino -US co -production documentary "Watching China Along the Canal", the cartoon "Big Big" produced by Beijing Radio and Television Station The canal of the canal is included in the key programs of the General Administration. It is believed that the creation and communication of these works will effectively convey the canal culture and promote the spirit of the canal.

Overseas Chinese Cultural Center and Tourism Office abroad are windows that tell Chinese stories. In recent years, the Singapore Chinese Cultural Center and the China Tourism Office in Singapore and the Provincial Cultural and Tourism Bureau of the Provincial and Municipal Canal along the Grand Canal have jointly introduced the Grand Canal Cultural Tourism Resources and tell the story of the Canal. Xiao Jianghua, the director of the China Cultural Center and the China Tourism Office in Singapore, for example. In 2016 and 2019, the Singapore Chinese Cultural Center cooperated with the Department of Culture and Tourism of Shandong Province and Jiangsu Province to organize a series of "cultural tourism years" in Singapore. Through performances, picture exhibitions, non -heritage experiments, and cultural and creative products exhibitions, the cultural and tourism resources, including the Grand Canal culture, including the Grand Canal culture. During the epidemic, the Singapore Chinese Cultural Center successively launched cultural tourism promotional videos such as the "boat thousands of miles -the Grand Canal Cultural Exhibition", "VR Tour China -Tour the Grand Canal", "Canal Flavor Ten Thousand Home", and follow Zhejiang Province. The Culture and Tourism Department cooperated to hold the "Zhejiang" tourism culture promotion conference. The development of these activities has deepened the local people's understanding of the Grand Canal culture, and played a positive role in promoting the exchanges and cooperation between the provinces and cities along the Grand Canal and Singapore in the fields of politics, economy and trade, humanities, and humanities.

Xiao Jianghua said that the "Grand Canal theme Tourism Overseas Promotion Season" event will be presented to the rich history, culture and tourism resources along the Grand Canal. Our cultural and tourism institutions in foreign countries will use the deployment of the Ministry of Culture and Tourism to make good use of the high -quality resources provided by the country to increase promotion in social media, continue to show the Grand Canal culture to the people of all countries around the world, and promote the exchange of Chinese and foreign cultural exchanges.

It is understood that from July 21st to 27th, during the promotion of the Grand Canal, the Shandong Overseas Promotion Week, July 30-August 6th will be launched on the global show week of non-heritage documentaries, as well A series of cultural and tourism projects along the canal and cities along the Canal, which are launched on the official website of the China and Foreign Cultural Exchange Center to launch more than 370 digital products.

"The promotion season of the Grand Canal is a" sailing to the sea "in the Grand Canal culture. World -class tourism products have promoted high -quality cultural and tourism in the new era, "Duan Zhouwu said.

"Jiangbei Water City", which is promoted by water

Liaocheng, the launching city of this promotion season, is located in the intersection of the Yellow River and the Grand Canal, and is called "Jiangbei Water City". In the Ming and Qing Dynasties, Liaocheng was "prosperous due to the water" for more than four hundred years. Liaocheng's historical and cultural heritage. Classical masterpieces such as "Water Margin", "Jin Ping Mei" and "Liao Zhai Zhi Yi" are quite a lot of Mo in Liaocheng. The mountains and mountains are reserved, the Shanxiang Guild Hall, Guangyue Building, Yu Shan Cao Zhi Tomb, the Green Pagoda, Linqing Canal Banking Pass ... The ancient buildings and historical sites of Liaocheng stretch the canal bank line. How to protect the inheritance and activation of the rich historical and cultural resources along the Liaocheng Canal? Shanxiang Club

At the special promotion conference of the Grand Canal City (Liaocheng), Ma Weihong, deputy mayor of Liaocheng City, introduced that the Dongfeng built by the Grand Canal National Cultural Park, Liaocheng is passing through the route of the ancient Canal River to build the "Grand Canal Cultural Tourism Belt" Essence Implement the cultural heritage protection and utilization project, build the Liaocheng section of the Grand Canal National Cultural Park, transform and improve the Chinese Canal Cultural Museum, Linqing Zhongzhou Ancient City, etc., and create a number of cultural landmarks in the Liaocheng Grand Canal; "" Canal Food "," Liaocheng Hutong "and other tourism routes to realize the unique way of traveling and leisurely of" traveling to the canal, soaking in hot springs, taste snacks, grades of Ejiao, doing good Han, research literature, Liaocheng City "; "River" cultural promotion brand, hold 24 solar terms, calligraphy and painting exhibitions, cultural and creative contests, tourism product contests, photography exhibitions, short video contests, etc., build 1 song, 2 books, 4 promotion, 10 lines, hundreds of lines, hundreds of lines, hundreds of lines, hundreds of lines, hundreds of lines, hundreds of lines, hundreds Cultural and creative products, 100 high -quality pictures, 100 high -quality short videos promotion systems. "Jiangbei Water City · Canal Ancient Capital" travel business card is constantly brightened, and the ancient canal shows a new posture of joy.

Linqing Canal Banking Pass

The ancient canal nourished the Qilu land, and the Shandong section of the Grand Canal flowed through 18 counties and cities in 5 cities in 5 cities of Texas, Liaocheng, Tai'an, Jining, and Zaozhuang. Fan Huaping, deputy governor of the People's Government of Shandong Province, said that Shandong Province will further grasp the protection, inheritance and utilization of the Grand Canal culture, and strive to build the Grand Canal (Shandong section) into a model of the protection of world cultural heritage, the heights of Chinese and foreign cultural exchanges, and culture Tourism integration development benchmark.

Responsible editor: Zhang Jiayi

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