2022 Beijing mid -axis cultural heritage inheritance and innovation contest project collection is officially launched

On July 20th, the 2022 Beijing Central Cultural Heritage Heritage Heritage Heritage Heritage Heritage Heritage Heritage Heritage Heritage Heritage Heritage and Innovation Contest (referred to as the "Competition"), which was sponsored by the Beijing Municipal Bureau of Cultural Relics and the Central Axis of the Beijing Middle Axis, began to solicit project plans for the whole society.

The theme of this contest is "Inheriting the Mid -axis Capital Culture", setting up the five circuits of scene formats, helping her legacy, visual images, cultural and creative products, and digital cultural and creative. Among them, the theme of the scene format is "old -fashioned new life", focusing on the old names and old brands along the axis of Beijing's central axis, and soliciting the innovative scene format for updating the plan; Social personnel actively participate in the selection of "Beijing mid -axis cultural communication expert/small messenger"; the visual image track is based on the theme of the "mid -axis perspective" and solicit video works for the society, including but not limited to Beijing's central axis scenery, architecture, humanities, humanities Photography and short video works in other aspects; Cultural and creative products have publicly collected the innovative design solutions, postal designs of cultural and creative products in Beijing's middle axis, as well as the New Year paintings, illustrations, posters, and children's painting works of Beijing mid -axis themes.

It is reported that this year's organizing committee has opened a digital cultural and creative track. The track uses "digital" innovation and activation of the central axis cultural heritage, with three sub -tracks: digital IP, digital sound, and digital modeling. The "Digital Cultural and Creative" track will invite the public to participate in the joint construction and co -creation of the "digital central axis". Through diversified expressions, the cultural connotation and the value of the times in Beijing's central axis will help Beijing to build a global digital economy benchmark city.

This contest was launched on June 11th, and the five tracks have been solicited to the whole society from July 20th. Participants can log in to the official website of the "Beijing Middle Cultural Heritage Heritage Inheritance and Innovation Competition" For details and register, you can also pay attention to the "2022 Beijing Central Creative Competition" WeChat public account to get the latest information of the competition.

This contest will make every effort to build a contest with more "heritage protection, more cultural connotation, more comprehensive personnel coverage, more diverse design innovation, and more powerful scientific and technological support." Chinese story provides a help for Beijing's central axis application.

Edit: Xiao Weibo

Review: Zhang Shuo

Final trial: Li Wenchang

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