Zhijiang Observation ｜ Why does the number of visits often grab and why the empty version hall attracts attention?

Zhejiang News Client commentator Ji Haitao

Bird's eye view of Hangzhou National Edition

Since opening the museum, the Hangzhou National Version has become a super "net celebrity" with its own traffic, and the number of visitors has often been snatched. From August 3, visitors can make online appointments through the WeChat public account "Hangzhou National Edition Museum". At the same time, the Hangzhou National Edition Museum will launch the "Cloud View Exhibition" function on the small program. Everyone wants to see the true appearance of those precious versions will be more convenient.

The version hall is a new thing. Why did it attract the attention of so many people as soon as it appeared? What are the differences from museums, exhibition halls, and archives? Although some public cultural places, the cultural resources are very rich and are regularly opened to the public, they may not be able to maximize their unique value. The popularity and popularity of the Hangzhou National Edition Pavilion are the "peak of their debut". In addition to their high positioning and high levels, the "traffic logic" behind it deserves more public cultural venues to study and learn from.

There are "beauty" with characteristics. The Beijing Central Pavilion of the National Pavilion and the three branches of Hangzhou, Xi'an, and Guangzhou appeared, and won praise with their distinct regional characteristics and cultural characteristics. The Hangzhou National Edition Pavilion, from the library to the environment, from the exhibition to the collection, showing the exquisiteness, openness, gracefulness, and atmosphere of Jiangnan culture. These four museums not only jointly undertake the heavy responsibility of the Chinese civilization seed gene library and version resource disaster recovery centers, but also rooted in the local context, showing the colorful and multi -in -one of the Chinese civilization. Take the Hangzhou National Edition Pavilion, for example, garden landscaping, celadon door fans, Song Yun architecture ... Everyone praises too beautiful, why is it beautiful? Because it perfectly integrates Song Yun's temperament with the local style, it reflects the precipitation of history and the exchanges between Chinese culture and world civilization.藏品中，珍贵的宋版书、支付宝和健康码的第一行代码、千余个版本的《共产党宣言》、民营企业专题版本……这些有着浓浓浙江味的文化版本，被细致梳理、妥善Protection is incorporated into the "seed library" of Chinese civilization. In reality, although some exhibitions are also dazzling, it is not easy to avoid the impression of leaving thousands of "exhibitions". The big reason is that they do not catch and enlarge their characteristics.

Digging dry goods is moving. For any exhibition, rare exhibits are always the most attractive "dry goods". The popularity of the Hangzhou National Edition Museum comes from the good eyes left to people when the wonderful appearance, but also from the rich collection and precious version of the attractiveness. Take a collection of the museum -57 living accounts of a family, although such exhibits are not gold and silver jade, but it is real. It records the changes in the life of an ordinary family, exuding a strong firework gas. If you do n’t have any effort to find or sort out, you ca n’t dig out. When the audience sees such a ledger in front of the showcase, it will naturally think of their changes in their lives, and then it will produce emotional resonance. This is the effect of "interpreting people" to be achieved by cultural display. On the other hand, some public cultural places, because they do not pay enough attention to digging and presenting fresh, authentic and vivid "dry goods", the real goods and dry goods in the exhibits are too small, excessive exhibition boards and texts have affected the exhibition experience. Cohesion.

Strong interaction can be integrated. In the exhibition hall like Song painting, there is also a high -tech exhibition hall -the digital exhibition hall. Here, through the "naked eye 3D+immersive light and shadow" method, the virtualized jade king, the five generations of Leifeng Tower, the Yuanlongquan kiln blue porcelain boat -shaped drip, Longjing tea certificate trademark, the "Communist Declaration" and other Zhejiang characteristic editions. In recent years, public cultural venues have increasingly emphasized the participation and interaction of the audience, which is a good phenomenon. But the screen is not equal to strong interaction. It is also necessary to spend a lot of effort in the design of specific scenarios to let visitors truly integrate into it, rather than simply and press on the screen.

Telling a good version of the story is actually the story of a good culture. More and more public cultural service institutions meet people's growing spiritual and cultural needs. Library, art museums, exhibition halls, museums, archives, and versions, no matter how different the name is, telling the story of culture in a more fresh, real, and moving way is always the same subject.

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