Dancer Song Yifan: Live promotes the communication between dancers and audiences

The live broadcast promotes the exchanges between dancers and audiences, and closer the distance between dance and the public. On the evening of July 31, the theme performance of "2022 Douyin Live Dance Heritage -Dance Thousand Years" was held at the Yingxiang Grand Theater in Yunnan. Dancer Yang Liping and 17 Douyin dance anchors performed on the same stage, presenting classic repertoires such as "Shara Dance", "Cyber ​​Guide Dance" and "Jinghong Dance".

At the event, Song Yifan was sharing.

Affected by the epidemic, the opportunity for offline performances decreased, and the young dancer Song Yifan began to move the stage to the live room. At the beginning of the live broadcast, there were not many people who were concerned about. He began to figure out the presence of dancing performance in the camera, and used more tensile dance movements and interesting dance knowledge to attract more than 2.1 million Douyin users. "The audience not only watched it, but also communicated with me seriously. Their enthusiasm gave me a lot of encouragement." Song Yifan mentioned that the circle of "My Jiuzhai" series of videos allows more people not only to know him, but also improved the right right. Understanding of Chinese dance.

Song Yifan found that there are many differences between online and offline performances. In the form of performance presentation, the live broadcast is more flexible and free offline than offline. There is no need to invest too much manpower and material resources. As long as you turn on the mobile phone in the dance room, you can interact with the audience in the four seas and the dance anchors of Tiannanhai. It can also "cross -border" the anchor in the fields of Minle and Singing to show richer performances.

In the way of communicating with the audience, the live broadcast can receive the feedback and suggestions of the audience in real time, and quickly answer the audience's questions. Song Yifan said that between "one question and one answer", he and the audience gradually established a deep emotional connection.

In the performance income model, the audience paid the performance with gifts. For dancers who cannot enter the theater, the revenue of rewards can meet their daily life expenses. "Each expression, body movement, and peripheral nerves in the live broadcast are amplified under the camera. In addition, the audience's waiting room every day has spurred dancers to continuously improve their professional strength and put forward higher requirements for dancers."

The long -term dance live broadcast makes Song Yifan deeply feel the mission and responsibility of dancers inheriting the art of dance. He feels like dance in his heart and stage everywhere. ","

Public data shows that from January to June 2022, the 36,000 dance anchors of Douyin Platform lived a total of 90.42 million hours, bringing 55,000 online dance performances, attracting 1.99 billion users to watch, of which 70%of the anchors received income. Artists, enthusiasts, and the public have become the norm in the dance experience of Douyin live.

At the scene, Douyin announced the launch of support measures for dance content creators. I hope that in the next year, it will serve 1,000 professional dancers and help them restore their performances and get income through Douyin live broadcast. Douyin will create an online stage for actors through measures such as product operation, traffic support, and cooperation training to help them get live broadcast revenue, open up audience groups, and operate live box office to help the development of the dance industry.

Kunming Daily All Media Reporter: Zhang Yi

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