Inheritance and promotion of "Jinjiang Experience" ｜ The integration and development of cultural and sports brigades to create a beautiful life city

Minnan.com August 13 (Minnan.com reporter Chen Yuling text/picture) "Let the locals nostalgic and let foreigners yearn", this is the goal of Jinjiang's hard work.

Over the years, Jinjiang has continuously inherited and promoted the "Jinjiang experience", and frequent actions in promoting the development of cultural and sports tourism. Through the construction of a large tourism pattern of "production, city, literature, and people", it continuously optimizes the development environment of the format and enriches tourism products. Supply, make every effort to build the core area of ​​sports cities, Minnan cultural protection, and tourist destinations in the whole region. In 2022, the titles of the top 100 counties in the country's county.

On the 12th, "Inheritance and Promoting the" Jinjiang Experience ', and Promoting High -quality Development in all aspects "concentrated interviews and teams continued to investigate and interviews in Jinjiang, and walked into Anta Group, Lilang Cultural Innovation Park, Wulin Traditional Village, etc. to experience the beauty of urban life.

—— Anta Group: Create the Museum of Enterprise Museum to tell the "Anta Story"

Entering Anta 982 Chuangxing Space, the group's multiple sub -brands gathered. In particular, the space builds sports experience scenes such as shopping and basketball, skiing, rock climbing, and is positioned as "new business destinations". Exploring the DTC strategy and the new retail terminal model exploration of sports and leisure lifestyles.

Olympic equipment created by Anta for the national team

The interview group visited Anta never stopped the Enterprise Museum

In 1991, Anta was born in the Jinjiang River and transformed from a traditional private enterprise to a public company with a modern governance structure and global competitiveness. In 2021, the Group's output value reached 15.683 billion yuan, and revenue maintained the first Chinese sports goods company for ten consecutive years.

"We always adhere to the real economy and the main business, and make every pair of sports shoes and every sportswear." Li Ling, vice president of Anta Group, told reporters that Anta was born in the Jinjiang River and grew into a world -class sports goods group. It is the practitioner, beneficiary, and witness of "Jinjiang Experience".

In the past 30 years of growth, Anta Group has created the story of Anta never stopped the Enterprise Museum and told more people to tell Anta's love to win. The museum was rated as a municipal industrial tourism demonstration site in 2010 and was rated as a provincial tourism plant in 2015.

Li Ling said that in the past 30 years, Anta has invested over 5.6 billion yuan for research and development, and has the largest number of patents among Chinese sports brands. It is expected that by 2030, the Group's R & D investment will reach a total of 20 billion yuan, and it is expected that Anta will become the world's leading sporting goods group.

——Lilang Cultural and Innovation Park: Cultural and Cultural Industry of clothing brands to build a "retaining talent" park

In 1987, Wang Dongxing, Wang Liangxing, and Wang Congxing brothers with 30,000 yuan of entrepreneurial capital, three veteran sewing machines, and one old -fashioned scalding began the road of entrepreneurship and established Lilang Company. After 35 years of development, the initial small clothing workshop gradually developed into a leading brand of Chinese business men's clothing that integrates design, research and development, production, and marketing.

In order to attract international high -end talents in Jinjiang, "planting the sycamore tree" is the key. The Lilang Group actively deployed the cultural industry and invested 1 billion yuan to create the Lilang Cultural Innovation Park. Under the persistence of the group's president Wang Liangxing, the Cultural and Creative Park not only integrates a variety of "eating, drinking and fun", but also the development and development design of fashion clothing. It is another "new landmark" for Jinjiang to gather popularity.

Lilang Cultural Innovation Park

According to reports, the total land area of ​​the park is 103 acres, of which 63 acres are cultural and creative land, and 40 acres are commercial and residential supporting projects. In the multi -functional "research · art" hall in the park, the art hall on the first floor can accommodate more than 2,000 people. It can hold a variety of high -standard fashion design competitions, fashion ordering meetings, shows, small concerts, etc. The second and third floors are fabric research institutes and R & D centers, respectively. The fourth floor is a sample workshop, equipped with new advanced textiles, printing and dyeing and testing equipment in the world.

In addition, the park has also developed multi -functional neighborhoods, gathered leisure places such as high -end restaurants, coffee shops, bars and other leisure places. At present, the park is still constantly enriching the form of formats, actively introducing emerging commercial projects to "build nests and phoenixes" for living cultural and creative parks.

Wang Liangxing told reporters that the park will provide the enterprise's high -end talents with innovation, research and development, living, and leisure places. Through comprehensive supporting facilities, designers and artists around the world will stay in Quanzhou, so that people who appreciate art, pursue quality, and love life gather together Together, it becomes a platform for art work exchanges and a fashion design brand incubation base.

——Wu Lin traditional village: "Sleeping" ancient 厝 "Live" new business card

In the process of accelerating industrialization and urbanization, Jinjiang has focused on the characteristics of local resources and vigorously developed the rural economic industry. In 2017, Jinjiang launched the protection and repair project of Wu Lin's traditional village, and the ancient times of "sleeping" gradually "survived."

Strolling in Wulin, Baifu Wall in the Ming Dynasty, the official red brick town of the Qing Dynasty, the modern Gothic and the Roman -style ocean, Fanzi Tower ... The ancient buildings reappear the architectural history of China and the West, the cultural history of overseas Chinese in southern Fujian, and the history of the entrepreneurial history of Nanyang.

Wulin's geographical location map

Wulin's ancient Daxu

When tourists come here, they can see people see things and livelihood.The "surviving" villages have also attracted more and more young people to return to their hometowns to start a business."Aboriginal" Cai Cani is one of them.He said that each building of Wu Lin has its own historical stories. It is the witness and epitome of overseas Chinese culture and history, and it is worthy of being protected.In the past impression, these ancient Dajie in his hometown was in a state of disruption or collapse due to his years.In the Mid -Autumn Festival in 2020, he went home for the festival and was surprised and proud of the changes in Wu Lin, and also strengthened the idea of returning to his hometown to start a business.Subsequently, he opened a Nanyang coffee shop in Wulin. Not only did he do business, he also took the initiative to take the work of "tour guide", and he would not exhaust the history of "popular science" Wu Lin.

It is reported that the traditional village of Wulin has been rated "China's Fourth Batch of Traditional Villages", "Fujian Gold Medal Tourism Village", "China Rural Tourism Key Village", and "National 3A Scenic Area".Since the Spring Festival in 2021, it has become a new business card in Fujian's cultural tourism industry.

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