"Jinyu Jintai · Sharing Interim" is about to start the "Drama Cultural and Creative Factory"

In order to build the capital international communication community, help the cultural Dongcheng consumer innovation, and cultivate the drama exhibition incubation platform. Following the theme cultural community "Nanyang Sharing", the Dongcheng Performing Cultural Cultural City Update Bencing Project of the Congcheng Performing Arts Cultural Cultural City of the National Key Cultural Relics Protection Unit —— The Jinyu Jintai · Sharing Project is about to be launched, and it continues to promote "creative factories in the hutong" in the way of "steaming birds and nests to attract phoenixes."

There is an additional "drama cultural and creative factory" in the golden area of ​​the Bell and Drum Tower

The Jinyu Jintai · Sharing Project is located at No. 20 Zhaofu Street, Dongcheng District. It is located on the north side of the bell tower and the north to south. In order to better fit the industrial planning and mid -axis planning direction in the area, the project will follow the direction of "Drama East City" and "New Consumption Incubation" in the direction of the industry. Relying on the development opportunities of the Beijing central axis application to create a "drama performing art incubation integration +Internet celebrity commercial+supporting cultural workshop and international youth apartment "format modules, promote the transformation of the park's space to multiple cities, and build a" new paradigm "of citizens' production and life.

It is reported that Beijing Jinyu Hotel Management Co., Ltd., as the owner, has been shared with the operation and content party (Youxuchuangzhi (Beijing) Technology Service Co., Ltd.) to complete the signing of the management contract for the entrusted management contract of No. 20 Zhaofu Street. · The shared project will copy the successful experience of the "shared" comprehensive park and the "Nanyang Sharing" drama field. It is committed to attracting related teams such as the drama team and the drama industry chain incubation. , Serving the streets of the community and exploring friendly community neighborhood culture. At present, the project is in the preliminary preparation. It is expected to be determined before the end of the month.

Young drama incubation space integrates commercial cultural innovation consumption

The reporter learned that Jinyu Jintai · Sharing Open Park consists of eight independent buildings with a construction area of ​​4175 square meters. The building was mainly built in the 1950s and 1980s, and it was a mixed structure of the early Soviet -style brick. Jinyu Jintai · Sharing will use the small theater as the core of the project, allowing youth drama incubation space and business content to connect, and integrate performance, rehearsal and drama content creation in business scenarios; it will also integrate new consumer scenes with rich cultural connotation, Provide public business space such as catering, bar, social, coffee, and performance, so that the roof terrace is extended as a restaurant+craft space. At the same time, the workshop office of cultural and creative workshops, aggregating design, drama and media content, for composite scenes, for composite scenes Community operations provide incubation venues, bringing continuous content production and community activities to the project, and becoming a landmark.

In the future, through the form of "neighborhood market", "reading the city", "Drum Tower Drama Art Festival", combined with field space formats and cultural and creative art brands, reproduce the "cultural IP", connect the shared platform resources, reshape the Drum Tower, and reshape the Drum Tower New consumer culture in the region.

The person in charge of Jinyu Jintai · Sharing Project stated that he hopes to create a very immersive local experience through category innovation, content incubation and scene iteration, and to truly meet the new consumer needs of consumers at the moment, so that A brand incubation test field that can constantly connect with users can form new vitality and new quality into the old city and old streets with new formats and new consumption, so that the commercial value and historical and cultural value of Old City and Old Street will complement each other. Plastic daily life, rebuild new consumer destinations for offline life.

Divide sharing to update the old factory Lao Hu Tong

It is understood that the sharing is an urban lifestyle content manufacturer and the leading urban update operator. It focuses on the city "space+content" operations with content as the core, update and transform the old factories, and realize the refined space of the old city. The upgrade with artisticization; through the integration of different functional modules such as residence, office, and Internet celebrity business IP, we will build a richer content experience scenario, and is committed to building the city's stock space into a carrying space for the urban cultural industry.

At present, the sharing has been operated by Beijing Guomao, Qianmen Solving Factory, Fangshan Changyang, Daxing Star Brand and other projects. Camp, PICK1/2EAT Food City, Yiji Suji and other rich IP content. (Source: Beijing Daily)

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