2022 Asian Mountain Tourism Promotion Conference | Luo Yanxin: Create differentiated tourism products and show mountain tourism

2022 is the United Nations "International Mountains Sustainable Development Year". Asia has rich mountain resources. Development of mountain tourism is an important path for Asia to achieve sustainable development of mountains in Asia. From August 17th to 21st, 2022, the Ministry of Culture and Tourism, the Guizhou Provincial People's Government, and the International Mountain Tourism Alliance will jointly host the theme of "Careful and Connect and Cooperation -Jointly Build a New Future of Asian Mountain Tourism Development" The 2022 Asian Mountain Tourism Promotion Conference, for Asian countries to jointly build mountain tourism brands, promote mountain tourism exchanges and cooperation to build a platform, build a new future for sustainable mountain tourism development.

Guests in this issue: Luo Yanxin, head of the marketing department of Yunnan Kangjo Tourism Co., Ltd.

Luo Yanxin proposed that with the continuous recovery of the domestic tourism industry, mountain tourism is rapidly rising, becoming an important force to promote the development of the national tourism industry. In the post -epidemic era, the consumer demand of tourists will turn to outdoor vacation projects that are close to nature, adventure, and recreation. As one of the most promising and booming tourism formats, mountain tourism will become a new growth hotspot. For the development of mountain tourism, this is both an opportunity and a challenge. With the increase in the popularity of mountain tourism, homogeneous products can no longer meet the needs of mountain tourism enthusiasts. Mountain travel business card.

Luo Yanxin believes that the following points should be achieved: First, transform the advantages of resources into products and formats, form a multi -industry integration, and use tourism, ecology, recreation, leisure as an important part of vacation tourism; second, rely on good nature Ecological environment and local humanistic characteristics, excavate native values, increase the cultural accumulation of mountain tourism, awaken tourists' sense of identity in the region, form a small tourism ecology, and finally realize commercial value and sustainable appreciation. Finally, it is also the most important point. While building a mountain tourism destination, we must adhere to the concept of sustainable development and realize the harmonious symbiosis of humanities.

This Asian Mountain Tourism Promotion Conference provides a broad communication platform for the industry. We will get more innovative ideas, make more useful attempts, and continue to inject fresh blood into mountain tourism. The advantages occupy the tourism market, and the development prospects are unlimited.

Connecting the Asian mountains is wonderful and share a beautiful tourism life!

Video editing: Sun Weiqi

Responsible editor: Gou Xiaoqing

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