Weifang Hanting District: Give full play to the advantages of characteristic cultural resources to promote the "two innovations" work of culture to enter the expressway

Qilu.com · Lightning News, August 16th News On the afternoon of August 16, the Press Office of the People's Government of Hansing District, Weifang City held a press conference on the promotion of cultural "two innovations" in culture. Related situation.

According to Sun Tongfeng, deputy minister of the Propaganda Department of the Hansing District Party Committee, in recent years, Hanting District has given full play to the advantages of traditional cultural characteristics, focusing on the "two innovations" of culture, and continuously exploring the new model The in -depth integration of new needs, new concepts, and new technologies, strive to be the guardians and inheritors of excellent traditional culture, and strive to be the path of creative transformation and innovative development. "" The Hometown of Chinese Kite Culture "and other national cultural business cards, and at the forefront of the city in the" two innovations "work, realized the efficient inheritance and breaking development of traditional culture.

Optimize the development environment to build the "two innovations" development foundation

In Hanting District, the "Implementation Opinions on Promoting High -quality Development of Cultural Tourism Integration" was introduced, and a special funds for the cultural tourism industry of 10 million yuan were established. Focus on support for folk art and innovation projects, and allocate more than 6 million yuan in support for support. Established the "Painting Township Culture Award" in Hanting District. In two years, more than 100 folk art works such as New Year painting, kites, and cloth toys were selected. Establish a diversified investment mechanism, adopt the "government promotion, social participation, and market operation", to build a high standard of Yangjiabu folk cultural area, build Yangjiabu cultural creative dream town, dream water village, folk handicraft district, and build the whole country The first comprehensive New Year Painting Museum- "China New Year Painting Museum", Yangjiabu Folk Art Grand Park was selected as a national cultural industry demonstration base, a cultural industry demonstration park in Shandong Province, and Yangjiabu Tourism Development Zone was awarded the "Hometown of Chinese Folk Culture and Art".

Innovative expression forms create "two innovations" masterpieces

Han Ting District organized a number of film and television drama works that showed the characteristics of folk customs and produced well, and launched a number of folk art products with equivalent economic and social benefits. The TV series "Founding Artisan", which promotes folk art and reflects the spirit of craftsmanship, has been broadcast on CCTV's 4 channels. The premiere of the first broadcast ranked first in the same period of the same period. It was shortlisted for the 31st China TV Golden Eagle Award. With the national non -heritage "Liu Yi Legend" as the theme, the animation "Liu Yi Legend", which shows the charm of folk art such as Yangjiabu Wooden Edition and the Charm of the Tiger, won the silver award of the Star Animation of the Golden Dolphin Strait of the Xiamen International Animation Festival, and was selected as the "motivation" China. Original Animation Publishing Support Program. Create songs, art, calligraphy, calligraphy, literature, and photography of songs, art, calligraphy, literature, and photography that show the themes of Han Ting's folk culture.

Accelerate cross -border integration to achieve "two innovations" high -quality development

Hansing District promotes folk art and digital technology, game animation, clothing home, high -end brand, and international festival integration and development. "Break the Sky", "Star Change" "Reading Essay Mengtian Tuan", Q version of the door god, New Year's emoticons, cultural and creative products, making young people a "star chase" of folk art. The wooden version of the New Year's painting "70 Years of Vicening Giant Change" and "Painting the Hundred Years of the Party History" were selected into the China Literary Federation Youth Literature and Art Creation Support Program. Combining folk cultural elements such as New Year's paintings and kites and lanterns, and innovatively developed more than a thousand special lanterns. During the Spring Festival, Yangjiabu Folk Culture Lantern Festival was held, and a total of 3 million tourists were received. The integration of multi -angle and deep culture has promoted the high -quality development of the "two innovations", and achieved a win -win situation of economic and social benefits.

Build a propaganda matrix and tell the story of "two innovations" Han Ting

Han Ting District organized folk artists to participate in high -level cultural exchanges at home and abroad. More than 100 people went to more than 30 countries, and more than 300 people participated in cultural activities such as the Expo, World Expo, and Cultural Expo. At the same time, the media recruiting groups and "two innovations" theme report groups were invited to conduct special interviews and reports, and continuously pushed the hand -made videos of multiple kite -year painting themes on Twitter and Facebook, successfully circled overseas fans. On August 26, Hansing District will launch the 19th Yangjiabu Kite New Year Painting Art Festival and the 3rd Painting Township Cultural Tourism Festival. A number of "two innovations" cultural activities such as community non -heritage lectures, youth new schools, and hand -made live broadcast seasons, comprehensively demonstrated the results of "two innovations" development, and further enhance the influence and reputation of excellent traditional culture.

According to reports, since this year, the Han Ting District has made full use of the advantages of cultural resources such as New Year's paintings and kites, and continuously explores the "Shandong hand -made" Hanting model.Based on the establishment of a hand -made artisan information library and the establishment of files for 50 folk art masters and outstanding inheritors, promote cooperation between folk artists, cultural enterprises and college experts, form a hand -made research and development team.The remaining models.At the same time, the Qilu Culture (Weifang) Ecological Reserve Comprehensive Non -Heritage Center Construction Project was launched to create more than 20 places in the "Shandong Hand -made" display experience center, non -heritage workshop, and sales areas.It also promoted hand -made products in an all -round way to accelerate the cultivation of hand -made enterprises. 14 works were shortlisted for the 4th "Taishan Design Cup" Shandong Hand -made Innovation Design Competition. Seven products were selected as "Shandong Hand -made · Weiyou Shangpin" preferably 100 productsList, one company is on the list "Shandong Hand -made · Preferred 100" units, and 3 companies have been rated "Shandong Hand -made · Preferred 100" nomination unit.