Lile Shandong | Weifang: [Create East Asian Capital] Lintong "New Measures+New Highlights+New Products" helps the development of cultural tourism

Author:Shandong Public Culture Cloud Time:2022.08.18

"Shimen Hongye dyed Qingshan, Longwan Haifu is Jiangnan; Shanwang Fossil Books, East Town Beatlin for thousands of years; Juyang Lake Bo Liantian, Yishan Shuanglian Lock Cloud Smoke; Yinglongtan. "Not long ago, at the press conference of the summer tourism line in Weifang City, Zhu Zhanhua, director of the Cultural and Tourism Bureau of Lintong County, Weifang City, Shandong Province, promoted the news media reporter" Lintong Eight Scenic Poems ".

In recent years, in order to activate the cultural tourism market and release the consumption potential of residents, Lintong County has continued to adhere to consumption and stable growth on the premise of effectively doing the prevention and control of the epidemic.

Pay close attention to publicity and innovation to improve market competitiveness

In order to comply with the situation of the tourism market during the epidemic, Lintong County actively developed "micro -tourism" and planned to launch 22 high -quality lines such as red research and parent -child picking, and promoted promotion through WeChat public accounts and short videos in accordance with factors and other factors. In order to seize the summer tourism market, Linzheng County made full use of the Weifang summer tourism line press conference, and successfully launched 10 summer ecological tours, starry roads, "Sky Road" self -driving tour Travel line products, and promote Lintong's foie gras, Lintong pancakes, Huayi sculpture, Linyuquan, paper -cutting, New Year's paintings and other cultural tourism products, attracting a large number of self -driving tourists and short -distance tourists to come to the crowd.

Lintong County also actively created more than 30 online celebrities, Xinzhai Dayu rapeseed, Songshagou River 10,000 acres of peach blossoms, Yichang Lotus Moonlight, Shijiahe River Sunflower Flower Sea, Garden River Mai Huangquan, Yishan Fairy Pen, Yishan Fairy Pen, Yishan Fairy Pen, Yishan Fairy Pen, Yishan Fairy Pen, Yishan Xianren, The net red punching points such as Yiyuan Boom Dark Splash Snow spread widely in multimedia, and the coming -in -time punch has gradually become a habit of tourists in Weifang and surrounding areas.

In the first half of 2022, 10 cultural tourism projects such as Yishan, Doning Ziling, and Zhengshun Lushe of Lintong County were awarded the "Top Ten" of Weifang Cultural Tourism. Zhai Village was selected as the province's "Rural Good Season · Micro Micro Guide (Village)" in the mountains and the countryside. Donaling RV Camping Park and Longtan Lake Camping Park were selected into the provincial "Shangshan Xiaxiang Camp". The competitiveness of the tourism market in Linyi County has been further improved.

Pay close attention to the construction of large projects to cultivate new hotspots for consumption

In the summer of this year, tourists such as Yishan, Laolong Bay, Qilu Songshan Canyon drift, flooding Ziling RV Camp Park and other scenic spots such as weaving, new hotspots such as rafting, camping, and lighting show attracted a large number of tourists.

In order to stimulate tourism consumption, Lintong County increased its financing work, with a funds in place of 400 million yuan. The Qi Great Wall's Weifang non -heritage inheritance and Qianchen Research projects have been completed. During the year, the newly built Qilu Songshan Canyon Drifting Project has received 55,000 tourists since its operation in June, achieving operating income of 5.12 million yuan. Improve the beautification of China Bai Food Festival, Longquan Street, and Quanfuyuan Commercial Street to drive night consumption. Accelerate the construction of the Wanda Golden Street project, relying on the strong commercial agglomeration capabilities of the complex to drive the night economic industry, Wanda Commercial Street will be officially put into use on September 16. The Lao Longwan Scenic Area opened the "Summer Night Tour" light show, and launched night tour projects such as water curtain movies, fantasy light shadows, night fireworks shows, to create a new landmark of Lintong Night Tour.

Paying attention to the festival to enhance the brand's influence

In order to enhance the influence of Lintong Cultural Tourism Brand, Lintong County has paid close attention to the festival economy, and successfully held the Peking University Red Silk Culture Exhibition, Weifang Citizen Cultural Festival, Weifang City First Star Camping Festival, Tai'an Weifang Chinese Painting Exchange Exhibition, Weifang Kite Theme Large -scale activities such as oil painting exhibition.

The holding of the first Starry Camping Festival has stirred the new kinetic energy of Linyu Cultural Tourism. Campaign bases such as Yishan, Donaling, Longtan Lake, Yunzhong Grassland, bonfire party, starry sky concert, barbecue, beer, open -air, open -air, open -air, open -air, open -air, open -air, open -air Movies, the moon watching the stars ... "Originally you can camping at your doorstep or play like this!". With the superior ecological environment and complete supporting services, more and more tourists are camping.

In order to stimulate the consumption of cultural tourism and stimulate the potential of cultural tourism consumption, Lintong County organizes the sixth Lintong County Cultural and Tourism Consumption Season. Shared the cultural travel feast and open up the cultural tourism market.

Innovative cultural and creative products add new motivation

Lintong County gives full play to the advantages of traditional cultural industry, enlarged the effectiveness of the advantages of the advantages, and established 20 non -remaining workshops including Huayi sculpture, mahogany crafts, and mulberry paper. Huayi Sculpture was selected as "Shandong Hand -made" preferably 100, and the sculpture "One Road Xiangrui" won the gold award of the Chinese arts and crafts "Hundred Flowers Cup".

Innovate non -heritage+model, build more than 40 non -heritage characteristic villages (communities), create more than 1,000 special cultural products, more than 40 preparations and non -heritage workshops, and cultivate more than 1,000 non -heritage talents, villagers' craftsmanship Live brings economic benefits. The non -heritage innovation practices in Lintong County were successfully selected as one of the five pilot counties and cities in Shandong Province.

Give full play to "tourism+agriculture", create a "Specialty Products" brand, and help rural revitalization.Construction of Specialty Supermarkets at the scenic spots, providing tourists with one -stop services such as shopping, e -commerce, including Yinong series products Jiushan Banlang, hanging noodles, yam powder strips, fruit and vegetable noodles, etc.Handmade dumplings, silk quilts, Yishan Yuzhu tea, etc., opened a broad market for agricultural special products.Wu Feng, director of the Global Tourism Service Center of Lintong County, said that in order to activate the cultural tourism market, release the consumption potential of residents, dig out new highlights in Linyi County, create new projects, stimulate new demand, build the best tourist destination in the summer, further drive further drivingLintong tourism summer market.

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