Young cultural consumer group rises rapidly in Ningbo

On the evening of August 20, the performance of the new music season of the Ningbo Symphony Orchestra opened hotly

The dance poetry drama "Only this green and green" Ningbo tour is difficult to find, the rock orchestra "Kangs" played 5 games in one go, and the world -class orchestral coffee came to yao ... For many literary activities in Ningbo this year, Yongcheng Ms. Sun and Art Sun. "Today in Ningbo's cultural performance market is becoming more and more mature, any popular performance group tour plan has Ningbo Station, many times I can't grab votes!"

Young cultural consumer group rises rapidly

Ms. Sun has practiced dance since she was a child, and she loves literary activities very much. She especially likes to chase various stage performances on weekdays. Now that her two children are practicing violin and the other are learning people.

Affected by the epidemic, Ms. Sun did not take her children to travel this summer. In addition to letting the sisters report to the art class, she also took the time to take a lot of performance with her children. "This year we chase the most is the symphony and folk music concerts." Ms. Sun said in an interview, "What do children learn, what kind of performance types we choose." She believes that letting children feel the concerts more. The atmosphere at the scene will be more focused on learning.

Looking back at many performances in the circle this year, Ms. Sun believes that compared with the earlier years, the cultural consumer market in Ningbo is becoming more and more mature. "Basically popular performances will arrange Ningbo's tour plan." You can catch up with various high -quality performances and music festivals without going out of Ningbo, and happiness is full.

According to her observation and analysis, in the past two years, Ningbo's young literary and artistic consumer groups have risen rapidly. They have a lot of news and are keen to pay for their favorite teams. "For example," only this green and green "Ningbo tour, the visit of" Kangs "and" Wild Children "band, all of which are just in seconds when they are issued."

She also given reporters to reporters. In the past two years, the proportion of their family's consumption on the cultural level has continued to increase. "The children have gradually grown up, with at least 20 % of the expenditure." Ms. Sun said.

Symphony out of the circle, showing a new trend of cultural consumption in Ningbo

On the evening of August 20, the Ningbo Symphony Orchestra opened a new music season. That night, the upper seat rate of the opening ceremony reached more than 90 %. Half a month ago, the performance of the world -class cello artist Qin Liwei and the performance of the Ningbo Symphony Orchestra showed the "ceiling" level of Ningbo Concert ...

"It is not difficult to see that the popularity of elegant art has a clear role in improving the overall appreciation of the audience." Tong Ming, the person in charge of the Ningbo Symphony Orchestra, said that with the age of the audience of the concert, Ningbo's cultural and artistic atmosphere will become more and more Well, "We are in the forefront in Zhejiang. Some of the previous important performances are not only chasing local citizens, but also attracting citizens in Zhoushan, Taizhou, and Wenzhou to watch." She introduced that well -known conductors and soloists were in Ningbo There are many fan groups. After the new music season opened, the symphony poem "Thousands of Miles" staged in September is currently invoicing.

During the summer vacation, libraries, Xinhua Bookstore and other places have also become the prefectures and learning places for citizens' friends. According to data from the Ningbo Library, in the past two months, the number of real -time enrollment in the new library of Ningbo Library has been close to saturation.

At 10 am the day before yesterday, the reporter walked into the Ningbo Book City and found that many students and parents have been sitting here. The summer vacation boom has not only drove the book sales business, but also enhances the overall popularity of the book city. Musical instruments, cultural and creative products and even coffee shops have ushered in the peak of passenger flow consumption. According to the relevant person in charge of Ningbo Book City, this summer, this summer, the book city has also launched a lot of cultural consumption to benefit the people's activities. In addition, the upcoming school season, so sales data has continued to rise.

In June 2016, Ningbo was listed as the first batch of national cultural consumption pilot cities. In recent years, the city has continued to make efforts to activate the consumption end in terms of top -level design, policy guarantee, innovation benefits, and regional cooperation.

According to statistics from the Ningbo Culture, Radio, Film and Television Tourism Bureau, in 2021, the per capita education, cultural and entertainment expenditure of residents in Ningbo City was 4255 yuan, an increase of 39.87%year -on -year, and the proportion of consumption expenditure was 10.5%. 10,000 yuan.

Reporter Shi Daiweiwen/Photo

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