The Taobao Creation Festival drives the national tide embroidery overseas

The collisions between wake -up lion culture and locomotive helmets, technology fabrics and hand -woven embroidery, these seemingly irrelevant elements have created the unique domestic Cyber ​​wake -up lion locomotive helmet. At the Taobao Creation Festival this year, many cultural and creative products, including the wake -up helmet, will appear in front of the public. Even the former dean of the Palace Museum Shan Xiangxiang praised the current creativity of young people!

The Cyber ​​Waternarian Lion locomotive helmet will be unveiled at the Taobao Factory Festival

The designer of this helmet Liu Siwei is a native Guilin girl. She is also the founder of the Taobao shop "Bud Small Seven Hand". Liu Siwei, who has studied fabric embroidery since he was a child. After graduating from the Academy of Fine Arts in 2007, he combined the local traditional Yao embroidery craftsmanship and modern fashion culture of Longsheng County, Guilin City, designed various embroidery parts with national cultural characteristics and opened up. I have their own Taobao shop.

The goods sold in Taobao stores are from the rural embroidered maiden of the autonomous counties of Longsheng, Lingchuan County, and Pingle County. The average age is over 40 years old. Liu Siwei's design works are presented through their hands, and then moving towards the whole country through Taobao, becoming a new fashion in the city. From the beginning of the eight embroidery maiden, to the current embroidery room, a total of 240 embroidered ladies participated, and Liu Siwei's Taobao store's annual turnover was also nearly 7 million yuan.

According to reports, the collection rate of national tide products such as wake -up lions and tiger head series is very high. "After the Guo Chao Lion series came out, there were many overseas customers to comment. They put on our bags and hats, and I think it is very proud." Liu Siwei said that the rapid development of the store in the past two years has also been very large. relation. "We have caught up with a good era. The economic development to a certain degree must be cultural self -confidence. Therefore, the design of our national culture will become more and more popular."

Taobao Tmall gathered a group of young entrepreneurs like Liu Siwei. The ancient buildings at the ancient building and ten -in -one non -legacy fish lanterns at the ancient buildings at the Culprration Festival are cultural and creative products created by young people.

The founder of the Taobao shop "regain creation"

Tu Yan, the designer of the ancient construction block of ancient construction of ancient construction and tenon and the Taobao shop, "regains creation", faced with eliminated ancient buildings, and was determined to be in the form of "ancient building blocks". Inheritance and promotion. "We hope that the building blocks between this inch will make ancient buildings, tenon -and -mortise can be seen and touched by young people more intuitively."

Shan Xiangxiang praises the cultural innovation of young people

Shan Xiangxiang also encouraged young people to participate in more cultural inheritance and creative production: "Now young people should be said to be full of cultural confidence. Young people must accumulate knowledge, at the same time to study society and observe the society, combine the two, and it must be necessary to combine the two. There will be a lot of inspiration. "

Shan Xiangxiang recognizes such a platform that gathers creativity and shows young people. He believes that it is very meaningful to help people communicate more and can bring these cultural and creative products to their lives in time by establishing a platform and being able to bring these cultural and creative products to their lives in a timely manner. "This is a very extensive communication. Compared to people looking for alone, this communication will get more information at one time. Such a large platform is very good." (Fan Xiaowei)

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