Sanzhang New Observation 丨 What is the three stories hidden behind the Cultural and Creative ice cream in Luzhou?

Zhejiang News Client reporter Yu Shan correspondent Zheng Qihao

In this hot summer, Luzhou was ice cream ice.

The nation's first urban theme co -branded cultural and creative ice cream- "Luzhou · Maril" joint ice cream was launched on August 23.

Luzhou City LOGO is transformed into a seductive ice cream. Take a photo, record a short video, send a circle of friends and Douyin, and gain waves of traffic.

Why is a small ice cream that attracted a lot of "tap water" fans?

Luzhou does not lack the elements of Internet celebrities. Cultural and creative ice cream comes with traffic. It is a kind of strength and creative.

In fact, the cultural and creative ice cream with the theme of the Tianwing Tower of Shuiting Street has been very popular. This time, the new cultural and creative ice cream was further improved on the basis of the Tianwang Tawen Creative ice cream, and the Luzhou elements were more direct.

Cultural and creative ice cream is not a single case in China. Terracotta warriors, Sanxingdui, Tengwang Pavilion ... also transformed into ice cream. Weibo "Sichuan Observation" initiated the topic of#Cultural and Creative Ice Cream Competition#. The cultural and creative ice cream of each genre appeared in the same frame. You come and go, the topic is so lively.

The weather also helped. Ice cream belongs to the unique food in summer. In the continuous high temperature weather, Luzhou Cultural and Creative ice cream suddenly appeared, and everyone wanted to come.

Also mention the story of "Mallin".

This is a time -honored brand founded in Harbin in 1906. It is one of the earliest cold drink companies in my country. So far, visiting Harbin Central Street will buy a Malloul popsicle to try it. Luzhou is one of the three major production bases of Malline. This time, the joint launch of cultural and creative ice cream is not only guaranteed, but also in the southern cities. Malin, which comes with the traffic, re -engraved Harbin's "horse horse. Dier Bells "Mode.

More important than Qiao Jin is inner strength.

In the final analysis, the core of cultural and creative products is not the product itself, but the cultural connotation attached to it.

When a tourist dismantle a Tengwang Pavilion ice cream in front of Teng Wangge, in fact, the high love and male pen of the "Luo Xia and the Lonely Flying, Autumn Water Long Sky";

A sip of Samsung pile ice cream is naturally not the ice cream itself, but the archeological story of the mysterious legend.

Big ice cream, Luzhou is not lost at all.

Cultural and creative ice creams are not only selling ice cream, but also Luzhou cultural brands. Faces attract attention. The inside grabs the stomach, keeps the heart, leaves reputation, and brings more popularity.

More promising than Culture and Creative.

In 1800, the history of the city, the south -hole sacred land, the Go Fairy Land, the source of Qianjiang ... are the advantages of Luzhou. Especially since 2018, the Luzhou Municipal Party Committee and Municipal Government have proposed the new goal of "the most polite city" brand of "South Confucius Holy Land · Luzhou Polish", which has given new connotations to the spirit of Luzhou City.

This is the charm of Luzhou, but as an overnight ice cream, it also needs to have more stamina.

As the most spicy city in Zhejiang, Luzhou has no shortage of large and small IP with its own traffic. There are traditional snacks such as crystal cakes, Luzhou barbecue, and duck head, as well as brand small shops such as Yang Aizhen and Wang Agai, as well as a number of ancient and modern ancient and modern times such as Nanzong Confucius Temple, Jianglangshan, Sports Center, Cultural and Art Center and convenience service center Landmark ... Provide a steady stamina for Luzhou Cultural and Creative.

As proposed in the Eighth Party Congress report of Luzhou City, activate characteristic cultural vitality and promote the great development of the cultural tourism industry.

This is also the goal of Luzhou's efforts, and the real Party A of Luzhou Cultural and Creative ice cream is the golden business card and urban brand work class of the Luzhou Cultural Highlands and the operating management Co., Ltd. Big article on the development of the brigade.

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