Liu Qi: 80 million fans "cross -cultural" exchanges and build online social civilization

China Youth Net, Tianjin, September 1st (Reporter Liu Shangjun) In the window of short video, a group of foreign youths living in China interview, experience, record, and spread, so that the contemporary development results of Chinese contemporary development Chinese culture "borrowed ships out of the sea", "fiery" in the eyes of world youths, and harvested 80 million fans on the entire network.

What kind of experience is this?

Liu Qi, co -founder of @said: "We can change the change, really slowly changed a lot of people."

@Since its establishment in Beijing in 2016, through new media forms such as short videos, evaluation accounts, live broadcasts and goods on the Internet for a long time, they are concerned about foreigners living in China and helping foreign young people understand the real China. Cultural life, thus becoming a bridge for cross -cultural exchanges.

Liu Qi said that cross -culture is the content advantage of the@. "Our more core understanding is that it breaks the stereotype of the past because of poor communication to the country. In the Internet era, most foreigners' impression of China is panda and Chinese kung fu. The Chinese also define foreigners from a single perspective, rigorous Germans, romantic French, etc. Through the account of the "Crooked Research Society", use the contemporary self -media way to remove the solidification label to a certain group. "

At present, more than 5,000 videos are spread on the platform matrix of the@目前 目前 research association, covering various forms such as street interviews, documentary, VLOG, etc. As the influence of the team's social media continues to expand, the platform's creation of content also From "interesting life" to "deepness of the times".

Liu Qi introduced that how to show the contemporary development achievements in international communication is the field of@is exploring and innovating in the past two years. 'Cold' is the "cold 'in the form of communication and content."

From Made in China to China, from poverty alleviation to rural revitalization, at the content production side of the@从 从 从, the team will carry out "brainstorming" based on the theme of each issue, combining the hotspots of barrage, watching data to find attention to concern A high degree of topic, a solid data survey in the early stage, and adhering to the in -depth visits of the grass -roots level in the later period, and strived to continuously expand the form of production and the path of communication, so that China's development is more three -dimensional and more realistic.

Thanks to the increasing creative ideas, Liu Qi and his team have excavated many novelty discoveries.

They focus on China's supply chain to go to sea and connect the wigs of Xuchang in China with Africa. "85%of Africa's wigs are imported from China. As long as Africans with wigs, there must be a Chinese manufacturing"; they are subject to the documentary "The United States Inspired by the factory, the self -directed documentary "China Factory", the aluminum product factory stationed in Shandong to observe and record the organizational form of the Chinese factory; they live with the people in Xinjiang to show the real life of ordinary herdsmen in Xinjiang. The number of videos on the 4th period of the video on overseas platforms exceeded 2 million, and more than 20,000 foreign netizens commented. Liu Qi also remembered, "A British guy watched the video message. Plant cotton. "

It is not difficult to see from these videos. Driven by the cross -cultural concept, Liu Qi and the team stood at the "His perspective" and turned their attention to groups such as takeoffs, courier brothers, taxi drivers, small businessmen on the street, international students, and other groups. "They exist in life, but we rarely hear their voices overseas. What we always do is to make up their true voice and show the concerns of different people in different perspectives. The stereotype of the Chinese in overseas. "

Liu Qi said that cross -cultural exchanges are an important way for contemporary youth to welcome the world. He used the sociological concept of "me in the mirror" to explain, "The positioning and cognition of people's self -positioning and cognition not only come from self, but feedback from the external environment. What is the positioning of the external environment and formed in the mirror formed What is self. In the process of cross -cultural exchanges, it is what China is like and what foreign countries are in the mirror. Through external evaluations and real experiences, the Chinese people's stereotypes of the world have also been broken. China's stereotypes, in such a process, young people continue to see the world and look at the world, so that a rich portrait portrait is formed. "

In the wave of webcasting, the@在 在 在 在 is building its own MCN institution. More than 30 foreign friends who live in China will continue to promote cross -cultural exploration and research with novel lens language.

Liu Qi said that online social civilization is also global. In the future,@will continue to create an atmosphere of building online civilization at home and abroad to promote the international communication of China's image.

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