To endorse the beauty of the hometown, these cultural tourism cadres "race"!

Author:Global Times Time:2022.09.01

Cultural tourism cadres have become the "spokesperson" of local cultural tourism on the Internet.

Liu Hong, director of the Ganzi Culture, Radio, Film and Television Tourism Bureau, which is a knights in the Sichuan Ganzi Prefecture Culture, Radio, Film and Television Tourism Bureau, which has been changed to the beauty of the plateau in one second, and He Jiaolong, deputy director of the Xinjiang Yili Prefecture Cultural and Tourism Bureau running in the snow, has already come out. Since the beginning of this year, the 14th Cultural Tourism Director of Aba in Sichuan has made a debut to the cultural tourism. Cadres in many cultural tourism cadres in many places in Guangxi have launched a group to bring goods to their hometown scenic spots, and the Director of the Tahe County Cultural and Tourism Bureau, which endorsed by the beautiful scenery of Daxing Aneling,@今 今 今Splash water into ice in the snow ...

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Local cultural tourism cadres in various regions frequently became popular on the Internet, driving local cultural tourism "out of the circle" in one fell swoop, and repeatedly occupying the hot search of Douyin Cultural Tourism content. Netizens have praised the creativity and sincerity of Internet celebrities. Cultural tourism cadres hope to make the beautiful and humanities of their hometown be seen and loved on a larger platform through such efforts.

Cultural tourism cadres, walk into the live broadcast room

The lap of local cultural tourism cadres on the short video platform should start from the end of 2020 that He Jiaolong, then deputy head of Zhaosu County, Yili, Xinjiang, became popular overnight in Douyin. In a short video that received 520 million playback volume, He Jiaolong rushed to the red clothes and rushed to the horse in Zhaosu Xueyuan. During the New Year's Day holiday, the Zhaosu Yuhu Scenic Area, which was brought by He Jiaolong, had to have a current limit.

Immediately afterwards, Liu Hong, director of the Cultural and Tourism Bureau of Ganzi Prefecture, Sichuan, became popular with a "laughing videos", and the shooting place in the video was also highly sought after by netizens. The account attracted 1.762 million fans' attention. In August of this year, Liu Hong participated in the co -created "Sichuan Dou is a good scenery" specially rushed to the Douyin hot list, and the beauty of Daocheng Aden has gained 169,000 netizens like it.

Daocheng Yading

This year, the "Mountain DOU is a good scenery" project jointly launched by byte jumping public welfare and Douyin life service landing in Guangxi, and cultural tourism cadres in cities and counties in Guangxi entered the live broadcast room. As of August 20, the sales of the project exceeded 300 million yuan.

On March 18th, Ou Yanling, then deputy county head of Luocheng Gelao Autonomous County, Hechi City, and Tang Xiaodi, then director of the Wenguang Sports Travel Bureau of Luocheng, Luocheng City, Hechi City, came to the live room. Tour "Cotton Tiankeng, and the scenic area will be on the first place in Hechi to play and sell the list within 3 days. Many netizens said that they need to drive to Luocheng for an immersive experience to experience the hard work and wisdom of the people of the Gelao people.

In the past two years, due to the repeated affected by the new crown epidemic, the cultural and tourism industries from all over the country have been seriously created. According to Wei Hongzhen, director of the Wenguang Sports Travel Bureau of Luocheng, Luocheng, Hechi City, in the summer of the past two years, the melting mechanism of the scenic spots and attractions in Hechi and attractions have greatly affected the prevention and control of the epidemic. The city's emergency epidemic was stranded. "There was a live broadcast of March. In July and August, the hotel around the cotton cotton Tiankeng in Luocheng could be said to be difficult to find."

Hechi City · Luocheng Cotton Cotton Tiankeng Resort

Luo Ruqin, director of the Cultural and Sports, Sports, Sports and Sports Travel Bureau of Sanjiang Dai Autonomous County in Liuzhou City, faced the live broadcast of the live broadcast for the first time. Before the live broadcast, she and the team were prepared for one month in advance to make the beauty of Chengyang Bazhai and a series of discounts to the netizens. Activity. Tickets and cultural and creative products that were killed on the day reached 160,000, and the number of viewers exceeded 200,000. In the live broadcast room, many netizens said that for the first time, I learned that Sanjiang is such a beautiful and full -scale tourist destination.

"In the past cultural tourism work, we paid great attention to publicity, but felt that the popularity of our Sanjiang Tourism was not high enough." Previously, the promotion of grass -roots cultural tourism was mainly based on offline promotion and outdoor and paper media advertising. Affected by the epidemic, offline promotion has been suspended for several times, and the number of tourists abroad and foreign countries in the past has decreased sharply. The Cultural and Tourism Bureau has adopted a time -limited free ticket and one -grade first -class preferential policies to attract tourists in the province and district within the scope of safety.

On July 18th, Zhou Junjie, the head of the Cultural and Guang Traveling Bureau of Guangxi Baise City. Immediately rose, nearly 300,000 people watched the live broadcast of the day and sold more than 100 sets of scenic spots. This summer vacation, many foreign netizens came to the grass programs of the Douyin planting of these cultural tourism cadres. The economy of the deserted scenic spot in the off -season also resumed vitality again.

Features+talent, endorsement for your hometown

"Did you stay in your hometown of small town and live in a small town after graduating?" The videos of Dobo, the director of the Cultural and Tourism Director of Tahe County, took the lush forests in the Tahe in the summer and the comfortable and rich small town. In the comments, many netizens have the nostalgia of netizens: "I have left the Tahe River for more than 20 years, and I must drive 331 National Highway at a time." Some people said, "This is the Daxing Anling in the primary school book? In this life, you must look at it with your own eyes."

This video is also the story of all her own. After graduating from Harbin University in 1999, she returned to the tahe river in her hometown. The entire Daxinganling area covers an area of ​​84,600 square kilometers, of which the Tahe River covers an area of ​​14,000 square kilometers, which is equivalent to 2 Shanghai cities, but the city has only more than 40,000 people, and its economy and cultural tourism are relatively backward. In 2019, Dubo was appointed as the first director of the Tagao County Cultural Tourism Bureau. The team was full of ambitions. Forest bicycle races, cold sports, ice and snow sports and other activities continued, with more than 40 performances throughout the year.

The "splashing water into ice" video was praised by more than 18,000

The epidemic pressed the suspension key to the vigorous cultural tourism work. Du Bo used his more than 2,000 fans' Douyin to take a small paragraph of the local epidemic prevention and control to promote resistance. "Young and young, how can you come out to walk, the virus walks outside, let's not walk." I did not expect that the humorous and humorous Northeast dialect caused the resonance of netizens. The number of short videos was 750,000. There are both large forests and ice and snow in the tower river. After the work rhythm is restored, they have shot several snow scenes of the tower river. There is a short video that shows the charm of the four seasons of the Taga River on the same day. On the same day, it received more than 50 million playback volume. The accounts of Dubo increased from 8,000 to 80,000 in three days, and listed on the Douyin hot list for 6 consecutive days. Netizens began to pay attention to the niche tourist destinations that had only 96 days in the frost -free period in a year.

Dobo's account@都 都 都 都 都 都 都 都 都 都 都 都 都 都 都 都 都 都

"Ganzi thug is a postcard as soon as possible." Both said that Liu Hong fully pulled the feelings of traveling through a variable dress. He Jiao Long's Yili was the hometown of Tianma, and the local characteristics were significant. "Towerhe has not so many resource endowments, I want everyone to know what our daily life looks like." She and her grass platform have always rely on planning and inspiration of netizens to shoot the fun strategies, play and life in the forest, ice and snow, Essence

In the past two years, she has accumulated video materials on holidays to maintain the continuous update of the video. As of now,@目前 account has attracted 536,000 fans' attention and has won 9.748 million netizens. This year, the offline context tourism activities in Tahe County have been restarted, and the promotion conferences and bicycle races will be held one after another. Dubo found that the third industry such as ticket income and catering and accommodation in this summer, including specialty products, has a significant rise. The popularity of the vibrato's nearly 900 million playback volume has driven the county economy.

"Kung Fu Director" Wang Feng said cultural tourism

More and more cultural tourism cadres on Douyin talk about cultural tourism through videos. In April of this year, Wang Feng, director of the Cultural and Guangzhou Travel Bureau of Meishan City, Sichuan, transformed into a "Kung Fu Director" and started Taijiquan on the wall of Sansu Temple and the ancient city of Meishan. Rouzhong's fisting method and Meishan's beautiful scenery blend with Su Shi's poem "I wish you can last for a long time", which is extremely agile in the southwestern mountains and rivers. Since the beginning of June, the 14th Cultural Tourism Director of Aba Prefecture has also been collectively circled and successively appeared in the theme video of "Cultural Tourism Director Saying Cultural Tourism".

Zhou Junjie also has her own Douyin. At present, her account is only 6,805 fans, but her praise is close to 30,000. She showed the characteristics of multi -ethnic groups such as Baise City, Yao, Miao, and Yi people in short videos, and was a treasure of the customs and ethnic festivals of various ethnic groups. Using her spare time and work leisure, she photographed the characteristics of Xuejing in Leye County, March of Zhuang March, and Longlin Lusheng. Netizens said, "You took my hometown and made it the grade I couldn't go."

Walking cultural tourism promotional video

The Douyin of @, a total of 145 short videos. He plans to recommend 100 card points in Ganzi Prefecture in Douyin. Prairie and Kangding's Begonia flowers and other beautiful scenery, Danba's daughter's national style is also fascinating, bringing Ganzi's diverse historical and humanistic from a distance to the eyes of netizens.

Ganzi's natural landscape endowment is unique, with its own flow password, and the Daxinganling area is slightly single in the landscape, and it is pondering the integration of the humanistic temperature of the hometown into the scenery here. In her video, the girls always smiled, making trouble in the vast ice and snow or forests, with enthusiasm and appeal in cold weather. The soothing life rhythm of each Douyin video, the simple local customs, make tourists in different places fall in love with the city.

Heilongjiang Tahe Shamanshan

"Extremely cold weather and ice and snow", this is the characteristics of the tower river, all of which are summarized. She uses video such as "splashing water into ice" and "Glacier Valley" to promote tourist punch points and excellent routes in the Daxinganling area. During the epidemic, fans came to the Tower River to travel by themselves, and had problems with prevention, control policies, and clothing, food, and transportation.

As for Guangxi, netizens across the country know that Guilin's landscapes can sing and dance well. However, Guangxi also has 70 national intangible cultural heritage, 11 lives in ethnic minorities, and has rich tourism resources in natural features and humanities. The degree of well -known and local tourism support has always been a aspect of the hope of cultural tourism cadres in all regions of Guangxi.

"Everyone knows Sister Liu, and everyone knows that Bama Changshou Village and Cotton Sky Pit, but the popularity of Hechi is not as good as its tourism elements." Wei Hongzhen feels endless. Hechi's silk output accounts for 60%of the country. Among the 11 counties, there are 5 ethnic autonomous counties. Among them, the Luocheng Gelao and Huanjiang Mao Nan nationality are the only in the country.

Guangxi Baise City · Haokun Lake

In the future, he plans to take the lead in cultural tourism cadres to encourage residents in the counties and districts of Hechi to raise mobile phones. Through new media means to endorse their hometown, I recommend the scenery worth seeing their hometown to netizens across the country. A river makes Hechi unique tourism resources no longer "unknown to the deep boudoir."

Cultural tourism cadres personally appeared in their hometown of cultural tourism, and they were irreplaceable in terms of professionalism and reputation."Draw the finishing touch," Zhou Junjie said.Cultural tourism cadres can make more and more unknown treasure scenic spots in the past, which is more infectious. It is presented to hundreds of millions of netizens through short videos and live broadcasts.Following their shots, the most worthy scenes of the local area are all online, and the possibilities of travel are also opened on the map deeper and farther.Source: Ban Moon Talk

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